Now, there
is a very distinct difference between hearing and listening.
When you
hear something, your ear is quite simply picking up and perceiving a particular
sound. If you remember your Physics classes in secondary school, you hear and
then your brain interprets those sound waves and vibrations.
Listening
on the other hand, is a conscious effort to choose what you want to hear. To do
this, you must concentrate on the messages you receive and understand them.
Many of our senses are involved in listening and the result is more often than
not, an immediate call to action. Whether that be a fight or flight response,
or a simple “Yes, I am listening” response, to when Mrs Garland asks you about
housework, when Scotland are playing rugby, on the TV!
Many people
get these two completely mixed up. As a result, there are far too many people
assuming that other people are listening to them, when in fact they are only
barely being heard.
It would
seem that the root of many of Waterford’s current woes and problems, stem from
our inherent inability to get Waterford’s message out to the wider public and
those in power. We do enough shouting and we are very good at getting people to
listen on a local level. Outside of that very narrow boundary, we do not seem
to be able to get the right influencers to listen to, appreciate and grasp our
case. This of course has been happening to Waterford for many, many years. When
we do eventually connect to the island’s consciousness, we are thrown the odd
crumb, an appeasement for another few years. M9 motorway, case in point.
Could we
learn from other regions?
It seems
that we continue to climb our Everest, unaided, unsupported and without oxygen,
whilst others are gaining copious help. Many, many Sherpa Tenzings,
considerable quantities of that essential life giving odourless gas and base
camps supporting the treacherous ascent. The result is that “Regional Development”,
and I use that phrase very lightly, is given to those who are able to make
people listen to their plight and struggles.
For some
reason we just seem to be an irritating background noise, annoying far too many
“People in power” and “Influencers”. This can even be heard and seen, across
the world of our terrestrial broadcasters. Ask them to highlight Waterford’s
current health problems, third level educational issues, unemployment struggles
etc and to a man and a woman they seem disinterested. It is almost as if they
have not listened to our messaging. They are only hearing an irritating buzzing
in their ears.
It is clear
that we need to change the way we are engaging with people on a national level.
Our regional issues appear to have become solely Waterford issues by the time
they reach Leinster House. Thus, diluted and diminished on impact.
Yes, a lack
of political clout and Ireland’s love of parish pump politics does not help our
case. But we should surely become just a bit more tactical in our campaigns? To
gain Dublin’s ear?
It might be
time to get our national broadcasters to sit up and to give more than a few
seconds to our many issues. Of course the sixty five million dollar question is
“How?”
Maybe we
could take a leaf out of Fianna Fail’s recent social media campaign,
#askfiannafail, and ask them to deliver for the region? Maybe this hashtag
should actually read #askalloppositionparties, if we are really to get things
moving?
Or better
still we could just #askfinegael, as they are in power and we do have two TDs,
who form part of this current Government. We even have a Junior Minister in
Waterford. Of course I forgot, one is #missinginaction and the other is #awaitinganotherreview.
Our other
option is to #takethefighttoDublin. I have heard people talking about taking a
90-minute protest to Dublin. #driveslowly or #blockthetolls on the M50! This
would get us noticed. But would we be listened to if we were to take such a
direct approach?
We clearly have
an awful long way to go, #tobelistenedto.
Finally, for the weekend ahead "Happy 25th Birthday Spraoi!" Looking forward to the fireworks display and parade. #Spraoi25
I didn't hear a thing but I listened as the politician said to his constituency
ReplyDeleteThanks Derek, keep reading.
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