Unity equals strength: my tip from Table 16!

Who can remember this?

There can be absolutely no doubt that Waterford City, Waterford County and the greater South East Region (SER) need a unique holistic approach to getting us back on track and in line with the rest of the Republic’s economic recovery.

There is a three tier recovery taking place across Ireland no matter what spin Government put on it. With Dublin and its own greater region running well ahead of the rest of Ireland, then coming along hotfoot close behind is the West/Cork/Shannon/Galway areas and taking the rear is the South East Region (SER) and the North West Region (NWR). If we are really to spread the vast majority of industry investment, outside of Dublin, then we must do it now just as Ireland Inc is beginning to show a better shock market price, when compared to our competitive countries across the rest of Europe.

Accelerated investment outside of Greater Dublin must happen sooner rather than later. I read a report last week that stated there is a very real possibility that 60%-70% of jobs, and therefore the population, could migrate to the Greater Dublin Region in the next number of years if there are not investment policies put in place to make areas such as the SER more attractive to business and therefore investment.

It consequently follows that to make the SER more attractive for jobs and job creation we must be in a position to make the SER the most attractive place in Ireland to invest in.

But how do we do this?

For a start we need to make the cost of doing business in the City, County and SER as cost efficient as possible. A simple starting point would be to reduce the huge burden placed on businesses through the local payment of commercial rates. Commercial rates are needed and are quite rightly a local tax that pays for local services. However, the collection of commercial rates takes absolutely NO account of how a business and or local economy is performing. And therein lies the huge problem. Our local businesses that are struggling to generate turnover and cannot employ additional staff because the fundamental cost of being in business is crippling in terms of the commercial rates contribution.

I have for a long time now advocated that a commercial rates system similar to that operated for VAT payments should be introduced, and we know that the VAT collection for 2014 and at the start of 2015 is now well ahead of budget estimates. As a business becomes more profitable then the commercial rates income can increase but when times are harder this imposed burden placed on businesses must be consequently lessened. This in turn will go some way to ensuring unemployment is kept to lower levels as businesses can afford to retain staff members.

Following on from lessening the cost of being in business in the SER we had a visit last week from The Minister for Jobs, Enterprise and Innovation, Richard Bruton TD, and supported by Enterprise Ireland with a road show in the Tower Hotel that focused on the SE Jobs Action Plan. I had attended two previous meetings and expected much of the same.

However, this was to be a very different event with circa 160 people from around the SER sitting at tables of 8-10 with each table or “Innovation Cafe” (as it was termed) specifically tasked with investigating and exploring a specific theme. Our table, Table 16, was looking at the “branding” of the SER and how we could make a difference to the current perceived representation. Other tables were looking at education, clustering, innovation etc.

Table 16 was made up of people from right across the SER – Waterford, Kilkenny, Wexford and we even had guest from neighbouring tables visit us who included people from Tramore and Limerick. Our “branding” table were to look at the current image of the SER and what a future image should look like.

We all agreed that the SER is not only a great place to work, there are good educational establishments, pockets of significant engineering and manufacturing companies, terrific scenery, superb beaches, many important ports, an excellent road network, magnificent rivers, great hotels, great food, brilliant restaurant etc etc.

My notes from Table 16

In fact Table 16 could not see any reasons for investing anywhere else!

And yet we lag so far behind in terms of inward investment, job creation, and third level attainment and so on. We need to find the fundamental reasons as to why we are not competing with other areas of Ireland and why we are not landing many more multi-national companies or FDI.

It became clear to Table 16 that the branding of the SER is all wrong with too much reliance and emphasis on the tourism industry and not enough focus on industry, education, manufacturing, access, infrastructure etc etc. We do very, very well with the indigenous Irish tourist but appallingly badly at attracting the International Tourist. And it is the same with trying to attract more businesses into the SER – we are doing ok but could be doing so much better.

I also had the opportunity to speak on behalf of Table 16 to share our views and findings with the wider audience in the room and this was done with my usual gusto, delight and hopefully positivity. In fact the facilitator in his final summary came back to reference Table 16 and what we said to the wider audience.

The challenge will now be to ensure that the circa 160 people in the room now go away from the “Innovation Cafe” and actually make a difference and go that extra mile to put the SER on the investment map, so to speak.

All of us at Table 16 know the next step in our journey is going to be the hardest as the main population areas across the SER need to work together as a region. And like it or not Waterford City has to be at the very heart of that region. That is not to say that the City should have a monopoly on the jobs and investment but rather the City must be the main economic driver if the SER is to see substantial investment over the next few years.

Real South East Regional teamwork is now required and old sporting boundaries do need to be put aside for the betterment of all the 500,000 who live and work across the SER of this Island. We should ALL be prepared to work together and at the right time come together to relax and enjoy each other’s company.

And remember “Never doubt that a small group of thoughtful and committed citizens can change the world. Indeed it is the only thing that ever has.”