Friday 22 April 2016

A road less travelled.

Biscuit Club cycle humour!
I have now been cycling around the South East region for a little under two years and during that time I have covered many thousands of kilometres across Waterford, Wexford, Wicklow, Cork, Tipperary and I have even, dare I say, visited the neighbours in Kilkenny on many an occasion – without the need for a passport may I add.

Who said we are two warring counties fighting over a proposed boundary extension in and around the Ferrybank area? As all seems fine when I peddle my bike through what some would picture is “bandit territory”. If you are to believe some of the rhetoric coming from certain public representatives then you might just need a flak jacket the next time you venture across the bridge!

Anyway, last weekend I took part in another fundraising event. This time for Mount Sion CBS which was an event I participated in last year and hopefully this will now become an annual fundraiser for the school. Make no bones about it? The people you regularly see at weekends, squeezed into all manner of coloured Lyrca, give a considerable amount of their time and money to many of the charity/fundraising cycles around this wonderful South East corner of Ireland.

Already this year we, The Biscuit Club members, have helped raise money for The Cycle for Sarah, Cystic Fibrosis Ireland, Solas South East Cancer Centre “Dance for Life”, Waterford Hospice, Kilmacow Wheelers Charity Cycle to name but a few and the calendar for the summer looks equally busy.

There can be no doubt and speaking as a MAMIL only (so as not to upset the fairer sex), that when you get to certain age we either buy; a Harley, a stupid convertible car that makes you look like a numpty, a set of ridiculously expensive golf bats or a carbon racer bicycle with all the bells and whistle in terms of wheels, groupsets, low rolling resistance tyres, GPS computer gizmos and the latest trend a power meter! There is even an App that allows us to record our rides, compare times and keep an eye out on just how many kilometres you are covering every week.

In addition, if you were any way competitive in a previous sporting life, and some say I still am, then your weekend cycles, sportifs and charity events can become very spirited. The fact that you can now be as nerdy as you wish with all the statistics available makes cycling even more competitive.

There is of course a commercial side to cycling and if we are to be honest then there is a whole market out there for road, mountain and leisure cyclists that the South East region is missing out on. As the closest point to the UK, by boat and ferry, there really is a vast untapped market, of potential affluent customers to the South East and yet they do not come.

The opening of the Greenway will of course help us draw this lucrative market, but it will only do so if we are prepared to tell people about what we have to offer. To date our international promotion of the City, County and the greater region have been sadly lacking and I do wonder if we are to forever remain, in terms of international tourists, the Quiet County and forgotten region! Or perhaps it suits others that we remain the Cinderella in terms of our tourism opportunities.

Ideal Greenway companion bike!
Yes, we do have sooooo much to offer and I see this every weekend whilst out on the Penny Farthing. But what I do not see are lots of foreign tourists out enjoying the same fresh air, the stunning scenery, the beautiful beaches, challenging roads and the great hospitality.

My bike has taken me many places and given me the time to clear my mind to allow my creative juices to flow and I just wonder if those promoting this great region actually take the time TO do the same.

No comments:

Post a Comment