Wednesday 15 June 2016

“A Cup for Life” – no it is NOT an early April Fools!

Waterford City was last week left shell-shocked, by the terrible news that the Waterford to London Luton air route will yet again be pulled, cancelled and withdrawn, from our regional airport. This now means that the regional airport has once again been left floundering in a desperate search of yet another European carrier to fill this cavernous void.

The BIG question is, “Is there another carrier out there?”

It is a glaring fact, that the very fast, traffic light free M9 has made it so much easier to travel north, towards all things Dublin, and the cheap flight options which this brings. There are very few people, south of the M7 corridor, actually travelling back down the M9, towards Waterford airport and all things “Sunny South East”!

If you were in any way up to speed with this carrier’s business profile, you will have known that they have been in financial difficulties for some time now. With mounting, unsustainable losses, it was realistically only a matter of time before the inevitable happened and the business effectively ceased trading.

This bitter pill to swallow was, I am sure, discussed at last week’s full Council Plenary meeting. However I was made aware, via a media twitcher, that in the midst of yet another crisis that will adversely affect our FDI profiling and the economic stability of the city, county and region in general, some of our Councillors put forward an implausible motion (please note this motion was not passed) calling on our patchwork quilt of a Government to, and wait for it, as you are reading this correctly;

“Ban take-away coffee cups, asking the Government to introduce some sort of “Cup for Life” plan, similar to the plastic bag scheme!” Because as we all know a cup is not just for Christmas it should be for life!

Are we really going to ask all our citizens and visitors alike to carry a mug from home or a “Cup for Life” around with them whilst in work or at play? NO!!!!!

Can you imagine in 2017, tourists coming to Waterford after a weary trip down from “Up North” (the regional airport having failed to receive Government funding to extend the runway and thus attract a viable carrier). Are said tourists, expected to wander around the City Centre and dropping into one of our excellent coffee shops only to be met by someone saying to them, “I can’t serve you coffee unless you’ve brought your own cup!”

Now think this through to it’s obvious conclusion. Coffee shops could sell a “cup for life” to the customers but that might add another €3 or €4 to the price of a coffee and besides when you are on holiday the very last things you want to be looking after is a bloody coffee cup for life!!!!!!

The customer is without doubt going to think they have arrived in a banana republic, that has clearly lost all sense of reality.

Imagine yourself on holiday, in the sunny south of Spain, and you are presented with the same scenario by the tanned smouldering barista? The answer would be “Feck Off!” or at least words similar to this phrase, but maybe with a different vowel here and there! You would laugh and walk away never to return to that coffee emporium again. Or better still you would present the barista with a bucket, telling him this is your Cup for Life, and asking him to fill it to the brim, with his expensive coffee!

How do the Councillors propose controlling portion size? How do you stop insurance claims from people burning themselves? All current take away coffee cups tell you, “this cup contains hot liquid” and who is going to get THAT printed on the family’s finest bone china?

Clearly, then some of our Councillors have far too much time on their hands. Should they not be getting on with the business of making Waterford an economic powerhouse?

“A Cup for Life” – don’t make me laugh!

No comments:

Post a Comment