Thursday 28 July 2016

You know it is Summer when Spraoi arrives!

As you get older the years come more and more quickly and 2016 is no exception. It seems like it was only yesterday when we were all getting excited, ready for last year’s festival and low and behold the 2016 event is now upon us.

“The Spraoi Weekend”, as it has now become known locally, takes place this Friday, Saturday and Sunday. It is so good to see that the Festival programme is bigger and better than ever. This has to be one of those very special events that Waterford people actually come out in hordes to support and I, for one, am delighted that TV and their wonderful crew are once again reconnecting Spraoi with the very heart of the City.

To me, the event works so well, with the parade winding its way down the very spine of the Waterford City. The fireworks exploding over the River Suir and of course spontaneous street theatre right across, and I mean right across, the City Centre and not confined to the VT, our leaning tower of investment!

Other organisers take note. The very best Waterford has to offer, starts by incorporating the whole of the City Centre, which in turn means the event is supported in huge numbers. Squeeze or concentrate your event(s) into the wrong areas and you get very little support. The businesses who get behind Spraoi, support Spraoi and “love” Spraoi, for it gives them back much needed footfall across the WHOLE City. It truly is a pan-City event that has, to quote James May, “the fizz” and somehow manages to capture the imagination of young and old.

We have a model for event organisation that has developed organically here in Waterford. A format that works and has adapted to changing and challenging times (financially). The event has weathered the political storms around national funding and has, I have no doubt, managed to steer through the maelstrom of local politics that is needed to ensure continued support from City Hall and the wider Council remit.

Spraoi is a Waterford success story. But sadly it is only one of a lesser breed and we need to make sure that if we wish to compete with the Galways of Ireland then we need to drag, pull and elevate our other events to a similar high level of excellence.

As I have said many a time, in print, we have the people, with the skills, we just need to get the powers that be, to make brave decisions, and actually employ the right people to deliver.

We are a small City that sometimes demonstrates a village mentality. This mould needs to be cracked and we need to step away from using the same old broken formulas, regurgitated time and time again, seeking out the right people to bring our other events up to the high standards set by Spraoi.

In fact it is not only Festivals that need our attention. Many other projects around the City need that injection of “new blood”, with innovative and creative ideas, which will drive events to another level. Yes, it is very hard for originators to let go, but to build a better brand, a better City and County, we need to do just that. If that means paying the right people, then we must find the means to do so.

When I look at the potential of where we could take Waterford, in terms of being an attractor for investment and tourism, I often wonder if I am seeing these possibilities through rose tinted glasses. Yet, when I speak Waterford people, they too can see this potential. They just do not yet have the leaders or facilitators they feel that they can follow, to deliver on what is an untapped latent potential.

Urban renewal, Michael Street Shopping Centre, SDZ on the North Quay, footbridge across the River Suir, Ireland’s Ancient East.....etc are all potential game changers for Waterford. But do we have the “drivers” in place to actually deliver for the people of this great City and County?

Enjoy Spraoi and remember to look after your City this weekend!

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