Done and dusted.

As Winterval comes to the end of its first week we can look forward to a busy Christmas and hopefully the many businesses in and around the City Centre will see a much needed boost in sales that will carry them through into 2016. In 2016 all we can hope for as a Christmas present is a much bigger slice of the recovery cake and that all the headline promises we have read and heard about in our local media will be delivered by those making the promises.

Remember, it is very dangerous to over promise!

Waterford’s Four are now in election mode and are willing to promise delivery on projects that in truth should have been delivered months and years ago. No doubt over the next few weeks and months we will be endlessly bombarded with just how lucky we have been in terms of investment. So we really must ask ourselves if what has come our way is good enough or can be accepted as the absolute minimum that was needed to be delivered over the lifetime of the last Government. I would advocate that Government has under delivered for Waterford.

The simple fact is that more should have come Waterford’s way over the last number of years and we must all understand that any investment, that has managed to travel down the M9 from Dublin, has not been nearly enough and, yes, we may well sit at the top table but we are still feeding off the crumbs thrown to us and we have still not been invited to choose from the menu.

At the last Waterford Council plenary meeting, held in Dungarvan, the Council passed the Waterford City Centre Urban Renewal Scheme. A Scheme that will see circa €4,000,000 come from Government and circa €4,000,000 come from Waterford Council. Why ALL the money for the Scheme cannot come from Government I do not know!

The final meaty document contains all the plans, altered plans and reference to the 76 submissions from organisations, groups, individuals, businesses and Councillors – well 4 Councillors to be very precise.

Councillors Mulligan, Kelly, O’Neill and Daniels appear to be the only four Councillors out of our 32 good men and women of the Council, who seem to have been bothered to lodge a written submission. I will hazard a guess that many more will claim a significant input, behind closed doors, in committee, to this development document – but it would have been fitting for us, members of the public, to be able to actually read and dissect our Councillors input and observations, so that we can judge for ourselves the level of that input.

The final document is now done and dusted and all indications are that the work will start early in 2016 with the promise that no work on reducing car parking spaces will commence until the gas works car park is delivered – first muted for completion some 4 or 5 years ago!

During last week’s Metropolitan Council meeting we heard that the demolition for the North Quay was also done and dusted (again) and the work would start in the New Year. However, not many people will realise that we are to be left with piles of “concrete road foundation stones” of around 5cm square.

Swindon's Magic Roundabout

This substrate will be left on the North Quay until such times as it can be used.

The debacle that was the broadcast centre roundabout is now done and dusted. People power made all the difference and I have no doubt that this engineering master class has seen the Council receive the most amounts of complaints since records began.

It just goes to show that when we all work together mountains can be moved. Unfortunately, social media was almost instantaneously awash with Councillors claiming individual credit for what really should have been acknowledged as a remarkable team effort to turn around an experiment that a five year old Lego user could see would not work.

Are we using the wrong type of bricks to get the City back on track?

Are we using the wrong type of bricks to get the City back on track?

And to try to explain what I mean I will revert back to my childhood and when we were all “wee bairns” we all played with Lego Bricks, Stickle Bricks, Duplo Bricks and probably Meccano (advanced types of bricks if you like). But what we never did was try to play with them all together or try to create a design that incorporated aspects of multiple differing bricks, as it simply did not work. No matter how hard you tried the Lego was not compatible with the Duplo or the Stickle Bricks and absolutely nothing was compatible with Meccano!

As a child our worlds were completely consumed by one type of building material that suited one specific age group until we were old enough to eagerly move onto something else that suited a completely new older age group.

My own building path went as follows; Stickle Bricks, Lego, Meccano and then Airfix, and I would hazard a bet that many reading this article followed the exact same path – age permitting of course.

This was of course a deliberate ploy by each manufacturer and I am sure that they all agreed in the confines of cosy “Golden-Circles-Boardrooms” that each would target a specific market sector and by ensuring that each construction set was non-compatible with another in the market they could ALL have some market share and of course each would then have a chance to build brand loyalty. What ultimately happened with each of these toys is that you were either a Lego boy or a Meccano boy or Airfix boy and so on. We see this now replicated in the twenty first century but with phone brands – it is either Apple, Samsung, HTC, Nokia, Blackberry and so on.

What has made many toy manufacturers and today’s modern phone suppliers so successful is that they have literally moved heaven and earth to make you the consumer brand loyal. They have ensured that you have made an informed choice to support one particular manufacturer as you have become accustomed to that brands; quality, feel, technology, design, the tactile nature of the product, the way the product make you feel and so on. By sticking to one winning formula that is ever evolving and ever improving, albeit in small increments, they have ensured that you will stick purchasing what you know because you know “It does exactly what is says in the tin.”

So what of brand Waterford and the future development of the City and its City Centre?

There has been much talk and debate in recent weeks around the future Urban Renewal Plans, the North Quays, the Michael Street Shopping Development, the Apple Market Development and of course much debate around the developed Viking Triangle area and access in and out of this area of prime real estate or our most expensive bus park, as some are now calling the area (and with some justification too).

But in terms of moving the City forward I often feel and so do many others that there appears to be very little joined up thinking when it comes to actually developing the City. Or in other words some are Lego users, some are Stickle Brick champions and some are Meccano aficionados.

On the surface we have many, many great and potentially future changing ideas but I and many others do feel that getting them ALL to work together in harmony for the betterment of Waterford citizens will be a monumental task, an impossible task even. One does get the feeling that all the plans we read and hear about are somehow being drafted and discussed in isolated underground bunkers where no other opinion matters for fear of upsetting someone, and as a result we do not get the much needed robust debate and we do not get people willing to put a hand, never mind their head, above the parapet. It is almost as if there is a collective fear around getting involved or perhaps there is a fear that decisions have already been made and no matter what lobbying or interaction takes place the only opinion that matters is the one that comes out of the underground bunker!

I admit that there is concern and apathy from many businesses that despite the circa €33,000,000 paid in commercial rates they will never really be listened to and the citizens of Waterford at times simply feel “What is the point!”

We have yet to build any brand loyalty towards the City and we are ALL confused as we see too many different messages and this ultimately will create confusion, bewilderment, apathy, indifference and so on. The City must start delivering projects in real-time and delivering these in a proper logical order.

So, let us deliver and build the Michael Street shopping centre, then deliver a North Quay development and if we see hundreds of thousands of extra tourists and visitors spending money in the City as a results of these two developments, then have a look at the traffic flow and roads.

But whatever we do we must ALL be using the same type of bricks otherwise nothing will get done.

ENDS