Everyone must be a brand Waterford Ambassador!

I attended the decommissioning ceremony for the Irish Naval vessel La Aoife. This vessel is in fact twinned with Waterford City. The ceremony took place at 15:00 on Saturday 31^st January, at Forde Wharf, in the presence of the Minister of State at the Department of Defence Paul Kehoe TD, Rear Admiral Mark Mellett DSM, friends and family of the many crew members (past and present of the La Aoife) and many other dignitaries too numerous to mention.

I also spotted representation from the 1848 Tricolour Celebration Committee, Waterford Business Group, Waterford In Your Pocket as well as many of our very supportive local media.

Maybe due to the absolutely bitterly cold wind blowing right down the Suir Estuary, making my eyes run constantly and preventing me from wearing my kilt, that I failed to notice any significant representation from our 32 Councillors. I did see the City and County Mayors (we have two Mayors in Waterford) and two additional Councillors, but very few others. I understand that there was Mayoral Civic Reception held the night before but surely the decommissioning ceremony, in the presence of a Minister of State, with national TV coverage should have been attended by a significant number of Councillors and not the scattering I and many others noticed and commented on?

It was also great to see RTE South East, with Damien Tiernan and his dedicated crew fighting the elements, filming the decommissioning ceremony and managing to get the whole service from the cutting room floor to being broadcast on RTE Six One News only a few hours later. Well done to all.

You simply cannot buy the sort of publicity and branding the La Aoife has generated for Waterford City. The La Aoife has been one of the City’s greatest ever ambassadors and we owe a great big thank you to her last Captain Marie Gleeson, and her dedicated crew, who worked extremely hard behind the scenes to ensure that the La Aoife was decommissioned in Waterford City and not Cork.

We must also acknowledge the work of Councillor Eddie Mulligan who in his capacity as a new public servant and in his role with the Naval Reserve (Waterford) also worked away in the background to bring this vessel eastwards, away from Cork, for her final official ceremony here in Waterford City.

Over the last number of years the La Aoife crew have raised in excess of €35,000 for our hospital and this has been done without fuss or ceremony or publicity. We owe a huge thank you to all those who raised funds over the past numbers of years.

But what of our future relationship with the Irish Navy now that the La Aoife is decommissioned? Will Waterford City be twinned with another of the Navy’s newer vessels or will we simply be forgotten?

I do know that a number of official requests have been lodged and submitted requesting that the new vessel, Le James Joyce, be twinned with Waterford City once the vessel is commissioned later in 2015.

As we are all too aware “the best laid plans of mice and men often go astray!”

So we ALL need to ensure that our relationship with the Irish Navy, as maritime City, continues and if readers are interested in continuing this relationship then please lobby your local TD’s and Councillors to ensure that the Le James Joyce does in fact become twinned with our wonderful City and we can continue to see the name of Waterford City promoted and literally carried around the vast seas that surround this island.

On Friday last I had the immense pleasure to spend some time with three Committee members of the Ballybeg Brick by Brick appeal. We got in touch with each other on the back of the Waterford Business Group organising its own fundraising night on the 28^th February, at Kilcohan dog track. The Waterford Business Group unanimously decided at our weekly group meeting to give part of the nights fundraising directly to this appeal. So coming along and support if you can.

The three committee members I met must also be considered as brand ambassadors for Waterford City. What happened in Ballybeg was nothing short of horrendous and yet only a few days later a committee was founded and action plans were being drawn up.

The appeal has been promised the earth, moon and stars by a vast number of political representatives and it will be the responsibility of those who have made these many promises to deliver and deliver within a timescale that is appropriate and suitable for Ballybeg. There are large numbers of community groups relying on a renaissance that must happen within a period of weeks and not over a period of months. The longer the rebirth of this area takes the longer it will simply be forgotten and the citizens of Waterford City cannot allow that to happen.

I saw a determination and drive in the three Committee members that tells me they will make sure Ballybeg rises from the ashes - just like the mythical Phoenix does. But this group will need help, encouragement, guidance, advice and much much more. It is everyone’s responsibility to be a part of the rebuilding process and I would urge that we make the regeneration of Ballybeg a good news story for the whole of Waterford.

In business every staff member is a brand ambassador for that business, whether they like it or not. Even when you are not at work you will always be associated with your company, business or place of work. Like the La Aoife, its crew, and the Ballybeg Brick by Brick Appeal committee we need to work very hard to create the right image and right impression if we are to flourish as businesses. This means being constantly aware how we act and more importantly how we deal with our customers.

There is absolutely no point in Waterford working hard creating a brand image of the City if once you come here you experiences something completely different. Good customer service builds your brand image and bad customer service destroys your brand image.

The businesses across Waterford need to be aware of their brand image and through better customer service we will build a better brand Waterford. In light of this the Waterford Business Group are providing FREE customer care workshops to members starting from Monday 9^th February and taking place in Lady Lane Library every Monday and Friday morning throughout the month of February. See www.waterfordbusinessgroup.com 

Finally, I often find that it is those who work hardest to make a project come to fruition that never seem to get the credit they deserve. Strange but true!