The worst "since records began!"

In meteorological terms the 1^st of June always marks that start of summer.

Irish weather forecasting!

This date is the reference point that is used by meteorologists to allow year on year comparison with weather related statistics and probably allows comparisons “since records began”. Not that many of us actually understand what this phrase really means. We apparently had absolutely no records of any weather patterns until one day some bright spark started writing down what the weather was like on any given day they woke up, and so “since records began” started. That first date must have been an amazing date when it was simply the hottest, wettest, driest, windiest and coldest day on record!

Not that the weather this week has felt anything like summer and as we all hope that, that one day of wonderful weather we had back in May was not summer, we all keep our fingers crossed that this summer will be the best “since records began”.

The compiling of statistical information is hugely important for businesses when they need to refer back to weekly, monthly and yearly key performance indicators. This inevitably leads to direct comparison and more importantly details a statistical evaluation of how the business is performing. This can then allow for real time adjustments to strategy to get a business back on track in terms of the annual budgetary goals that would have been set at the start of the financial year.

Using the correct statistical information is also a fundamental if we are to assess accurately how we are performing.

I heard only last week a lot of commentary that Waterford is now “moving in the right direction” in terms of its economic recovery. Well this is and is not true.

Footfall!

Yes, we are seeing some great economic news on the jobs front, particularly in the pharmaceutical and service sectors. And these positive news stories will no doubt bring greater attention to the City and hopefully more investment.

But our retail sector continues to struggle with falling footfall (stagnant at best), very low disposable income per household, high commercial rates, high cost of planning regulation and years of neglect. As we are selling Waterford Inc to potential investors the very heart of Waterford, its City Centre, MUST develop at an accelerated pace in order to keep up with other industry led expansion.

The lowering of the cost of operating a business in the City Centre will bring in a better retail mix and will, I am sure, give additional impetus to the Michael Street and Apple Market projects. Both of these projects incidentally have been championed by the Waterford Business Group for the last two years and it is refreshing to see this level of commercialism from within the Council. However, the caveat to this is to have the Council drive the project at a commercial pace and deliver for the City in a shortened time frame. There are far too many examples of Local Government and National Government moving at a snail’s pace when a cheetah’s pace is needed. Waterford is a prime example where not only is the clock ticking but we will very shortly need a Doctor Who like time machine to catch up.  

By the end of the first month of the summer we will be halfway through the financial year for many companies in Waterford. There will be much soul searching and pressing of calculator buttons, as businesses right across the City Centre realise that the financial predictions made at the start of the year are falling way short of what is needed to actually keep trading and stay in business.

Apple Market artists impression.

This is the actual position many of the businesses in our City Centre find themselves in today. They are not worried about lasting to the end of the year or lasting to the end of the summer, they are worried about surviving to the end of the week!

Reality bites when as a business owner you have no salary to take home and you are sacrificing your own wellbeing in order to keep your staff employed. Yet there is an assumption that the business owners of Waterford City are somehow making absolute fortunes at the moment as we hear more and more misplaced commentary about the economic recovery across Waterford City. 

Yes, there are astonishingly rapid recoveries happening in Dublin, Cork, Galway and Limerick but these four Cities are not in the third tier of economic recovery. Waterford and the South East are and this is a fact. You only have to look at the Pobal HP Deprivation Index, as used recently by Mr Browne and his boys, to understand just the scale of the economic recovery needed across the South East. Just to catch up with the likes of Galway and Limerick there is a massive amount of work needed and it is not as though the Pobal information is old. The Pobal HP Deprivation Index was generated in 2011/2012 some four summers ago!

So how are the City Centre’s businesses going to survive this week, this month and this summer?

The very minimum that is needed is a further 20% reduction in the commercial rates for City Centre businesses in 2016. A 20% reduction was enabled two years ago when Minister Hogan was lobbied by the Waterford Business Group.

There are now more commercial rates going into the City’s coffers with the many new industrial premises being built and the various expansions taking place. This increase in industrial rates must be offset against a reduction in City Centre commercial rates and every Councillor in the City and County must start working on driving the cost of operating a business in our City Centre DOWN.

 Omnishambles or Dr Who?

Our City Centre can only be at the heart of our City and County if we have a progressive commercial rates structure, which in turn will attract a wider variety of retailers, which in turn will increase footfall, which in turn will increase employment, which in turn will increase commercial rates revenue for the Council and so on. It is very simple and is a WIN, WIN for all.

If we do not want this summer to be the worst “since records began” for our City Centre businesses we must act now or it will simply be too late and even Doctor Who will not be able to help.

Mr Browne's boys made us look like a bit of a joke!

The per-referendum headlines last week were all centred around “The People’s Debate” with Vincent Browne, which was aired on Wednesday 20^th May.

I attended the live recording on Monday 18^th May having been asked to do so by the show’s producers. I was not sure what to expect but I was pretty sure, as with all these types of pre-recorded and edited shows, that what would go out on the evening of Wednesday 20^th May could either be great for Waterford’s stock or detrimental to Waterford’s stock.

Unfortunately, we got the later.

To set the scene. On the evening of the recording Vincent set the tone with the audience well in advance of any actual recording and he skilfully asked the audience what they wanted to discuss and debate. He steered us though all the hot and spicy topics for the debate and then brought in the three victims (TD’s), like gladiators entering the Coliseum. Only our Gladiators were armed with pen and paper and there was not a gladius or trident to be seen. Minister Paudie Coffey, John Halligan and Ciara Conway all entered the arena together, to a mixture of one or two muted cheers, lots of boos and much heckling from an audience clearly baying for blood.

The shows concept has now moved on from a debate to a shouting and venting match with the each weekly audience getting progressively more vocal and I feel that every week the new audience is trying to outdo the previous week’s show. There are approximately 24 more shows to be recorded and aired and I would hate to think what the audience’s mood or fervour will be as the show nears the end of its run. Clearly, the whole concept of debate has been lost and there are many angry voters wishing to vent and express their displeasure at their local TD’s and this platform is an ideal opportunity to do just that.

Regrettably, what we then get is a show that like so many others is edited to either be positive or negative about the City or Town where the recording took place. We must bear in mind that Waterford has to be even more positive than our competing Cities and Towns if we are to fast track our economic recovery, and the negativity that came from this recording will do Waterford’s stock absolutely no favours at all. And we have all seen the reality TV shows where clever editing has made contestants look like angels or devils, and when said contestant is evicted or voted out they are surprised that they have been portrayed in such a bad light. This unfortunately is the result of editing and often many of the good positive parts of such programmes are literally felt on the cutting room floor.

On the evening of the recording I know that there were a number of international business people, visiting Waterford, not too far from the programme venue and had they happened to wander into the debate I would hate to think what impression of Waterford they would have taken back to the States or Europe.

We have to be very, very careful of the PR we are producing for the City and County if we are in fact serious about bringing the City forward, seeking investment and ultimately reducing our unemployment rate. Shouting and berating politicians on national primetime television is not the way to go. Whether or not they deserve such vilification the circa 90 minutes of negative TV coverage is the last thing Waterford needs at the moment and we as citizens should be aware of that.

And just to emphasise my point of how positive PR makes us feel better and makes the Country look better we only have to assess at the impact the referendum vote on Friday 22^nd May will have on Ireland Inc. There can be no doubt that this voting issue received worldwide attention and will well and truly put Ireland on a very positive footing as the only country in the world to pass such constitutional change.

And what this says about this for every green county goes way beyond the actual vote and this change will, in time, make Ireland a much better place for investment and I am absolutely sure that the issue of equality will be one of the investment criteria that many a multi-national will now look at when seeking investment in Europe. As real equality says an awful lot about a country and its people and this will NOT go unnoticed.

Back to the debate. I received a phone call on the morning of Wednesday 20^th May asking me what I thought of the Monday night recording. I stated the obvious and said that I felt there was a lot of negativity in the room and depending on how the programme would be edited it could show Waterford in a good or bad light. I also commented on the performance of our TD’s and on the strength of this I was asked to appear on the live post-show analysis programme. I duly travelled up to Dublin to, in my mind, set the record straight about all the positive stories around Waterford at the moment. Alas, there was simply insufficient time to get all my points across and in the very short time I was given to speak I tried to get in as much positivity about the City and County as possible.

The lessons to be learned are very clear. If we are to put Waterford on a national television platform those participating must be mindful of the audience that will be watching the final edited programme. As I have said on many occasions we are ALL responsible for job creation, positive reinforcement and talking positively about this great City and County. We ALL have negativity in our lives but when the opportunity arises we must switch on our positive gene for the betterment of everyone and sadly for “The People’s Debate” we missed that opportunity.

 

Finally, I could not sign off without once again saying a gargantuan “Well done Ireland” in the referendum vote on 22^nd May. Whilst, I could not vote myself the overwhelming YES vote was a huge endorsement by the people of Ireland and to see so many people engaged in the debate was extremely positive, upbeat and heart-warming. 

I wonder if there will be as much enthusiasm for the next General Election!