Waterford cannot just be for Christmas!

As we head inextricably towards Christmas Day it was great to see the City Centre so busy last weekend, despite the best efforts of storm Desmond. It has been quite clear for some time now that our traditional Waterford shopping days are now Thursday, Friday and Saturday and of course Sunday, probably being the busiest shopping day due to the unlimited FREE car parking we can all avail of.

It is great to see these increased footfall numbers that our City Centre retailers so badly need and of course the Winterval Festival and the Waterford Business Group’s “Shop Local Sunday”, the 13^th December, and the Winter Wonderbands competition, Sunday 13^th December, will all help to keep those footfall numbers UP!

What about after this Festive period?

Teresa Mannion taking on storm Desmond!

The fact is that Waterford businesses need to have continuous support to help keep these SME’s in business. To put it bluntly there has to be money coming across the counter in order for businesses to employ staff, pay commercial rates, pay insurance premiums, pay utility bills, pay vat, pay revenue etc. The cost of being in business is very high and enormously challenging and many of the businesses we love and support are in fact operating at tiny margins, some as low as 5%.

These tiny margins make it extraordinarily challenging to absorb any increased business costs and therefore the only way for many of these businesses to survive and grow is to see a reduction in business costs coupled with significant increases in footfall numbers across the City and County.

However, this message I fear is being loss on so many of those that represent us.

My journalistic colleagues and I do not for one moment class myself as one of our City’s journalist (truth is I just always wanted an excuse to say that phrase), have indicated to me that at the Councils recent “behind closed doors budget meetings” a cohort of Councillors had advocated an INCREASE in commercial rates and an INCREASE in City Centre car parking charges. Perhaps proof that these sources were correct was the fact that there was also a proposal to implement car parking charges in Dunmore East, which was subsequently defeated.

In the end what we ended up with, after I hope was some robust lobbying, was no rates and no car parking increases but a 20% commercial rates charge on empty shops and empty premises for 2016 and beyond.

The fact that such increases were even considered shows just how out of touch some of our Councillors are with the realities of being in business in the City and County. Perhaps these Councillors should identify themselves and explain to us their justification as to why they considered those aforementioned increases appropriate to the many businesses across the City and County.

I fear now that the new “empty building” commercial rates charge may in fact create a big hairy retail monster for the City Centre. If distressed property owners are in reality being forced to rent out their properties, you have to ask yourself just what type of retailer will fill such premises at what can only be very low rental prices.

Far from offering a carrot to getting premises let are we not in danger of filling our City and County with the very retailers that will drive footfall elsewhere, where there is better choice and a better retail mix?

To generate much needed increased footfall and the higher spend that will eventually attract new retailers to the City Centre, the very retailers that my daughter keeps harping on about, we need to create a holistic approach that gives out far more carrots and does less beating with a stick.

We are not there just yet and in order to get there we need more direct lobbying by the very people who understand the dynamics of being in business in Waterford.

Time to speak the truth even if your voice shakes.