Waterford cannot just be for Christmas!

As we head inextricably towards Christmas Day it was great to see the City Centre so busy last weekend, despite the best efforts of storm Desmond. It has been quite clear for some time now that our traditional Waterford shopping days are now Thursday, Friday and Saturday and of course Sunday, probably being the busiest shopping day due to the unlimited FREE car parking we can all avail of.

It is great to see these increased footfall numbers that our City Centre retailers so badly need and of course the Winterval Festival and the Waterford Business Group’s “Shop Local Sunday”, the 13^th December, and the Winter Wonderbands competition, Sunday 13^th December, will all help to keep those footfall numbers UP!

What about after this Festive period?

Teresa Mannion taking on storm Desmond!

The fact is that Waterford businesses need to have continuous support to help keep these SME’s in business. To put it bluntly there has to be money coming across the counter in order for businesses to employ staff, pay commercial rates, pay insurance premiums, pay utility bills, pay vat, pay revenue etc. The cost of being in business is very high and enormously challenging and many of the businesses we love and support are in fact operating at tiny margins, some as low as 5%.

These tiny margins make it extraordinarily challenging to absorb any increased business costs and therefore the only way for many of these businesses to survive and grow is to see a reduction in business costs coupled with significant increases in footfall numbers across the City and County.

However, this message I fear is being loss on so many of those that represent us.

My journalistic colleagues and I do not for one moment class myself as one of our City’s journalist (truth is I just always wanted an excuse to say that phrase), have indicated to me that at the Councils recent “behind closed doors budget meetings” a cohort of Councillors had advocated an INCREASE in commercial rates and an INCREASE in City Centre car parking charges. Perhaps proof that these sources were correct was the fact that there was also a proposal to implement car parking charges in Dunmore East, which was subsequently defeated.

In the end what we ended up with, after I hope was some robust lobbying, was no rates and no car parking increases but a 20% commercial rates charge on empty shops and empty premises for 2016 and beyond.

The fact that such increases were even considered shows just how out of touch some of our Councillors are with the realities of being in business in the City and County. Perhaps these Councillors should identify themselves and explain to us their justification as to why they considered those aforementioned increases appropriate to the many businesses across the City and County.

I fear now that the new “empty building” commercial rates charge may in fact create a big hairy retail monster for the City Centre. If distressed property owners are in reality being forced to rent out their properties, you have to ask yourself just what type of retailer will fill such premises at what can only be very low rental prices.

Far from offering a carrot to getting premises let are we not in danger of filling our City and County with the very retailers that will drive footfall elsewhere, where there is better choice and a better retail mix?

To generate much needed increased footfall and the higher spend that will eventually attract new retailers to the City Centre, the very retailers that my daughter keeps harping on about, we need to create a holistic approach that gives out far more carrots and does less beating with a stick.

We are not there just yet and in order to get there we need more direct lobbying by the very people who understand the dynamics of being in business in Waterford.

Time to speak the truth even if your voice shakes.

Have we misplaced our shovel?

Don't hold your breath. 

Waterford City Centre was literally buzzing last weekend and this in part could be attributed to the current promotional programme that is “Summer in the City” and of course the good weather helped also.

This is a cooperative effort by the Waterford Council, Waterford Chamber and the Waterford Business Group who have combined with the Council’s Art Department to organise a series of free entertainment events every Friday evening and Saturday afternoon right through until Saturday 12^th September. In addition there will be a concurrent ArtBeat project that focuses on young emerging local talent playing in New Bailey’s Street.

These two projects are truly a collaborative approach to making the City and its Centre a viable and attractive place for us Waterfordonians and our many summer visitors to congregate and enjoy some excellent entertainment. ArtBeat is also an “edgier” option for the younger members of Waterford at explore budding talent and New Bailey’s Street is certainly swinging to a different beat every Saturday afternoons right through until 29^th August.

It is by working together that we will move Waterford forward and create a product that we can all be proud of and to a certain extent we can all shout about in a positive manner.

But like so much positive news stories there is always a wee word of caution.

Whilst the City Centre is busier at the weekends we are seeing the start of the week becoming increasingly quieter. This is a concern to the many businesses and employers around our City Centre. The need to get increased footfall into the City Centre has to be a priority and increased footfall on the weekends cannot be at the detriment to the start of the week. This imbalance of peak shopping times needs to be looked at and, dare I say, we need to incentivise shoppers to come into the City Centre at the start of the working week.

In fact we need to incentivise shoppers to come into the City Centre on every day of the week!

With another large development about to open in Ardkeen Shopping Centre we will see further erosion of the possible market share for the City Centre and there can be no doubt that this will have an adverse effect on the footfall. We know that there are so many people who have simply gotten out of the habit of venturing down the Dunmore Road or down the Cork Road or coming across the bridge to access the City Centre and this has to be of immense concern to everyone.

Are we now inadvertently creating our own City Centre doughnut and are we ever so slowly strangling the life out of the City Centre?

I would be concerned that we are not creating enough incentives for people to come into the City Centre and this always brings us back to the age old problems and fiery topics of car parking and retail mix. When we hear and read about proposal to spend money on the North Quay and other areas “outside” the actual City Centre we must ask the question would such large sums of money not be better spent addressing the South Quay car parking. Is not the solution staring us in the face?

We need to “take back” the South Quay and reinvent this space/area as public realm space thus allowing us, our visitors, our tourists and alike to actually access this wonderful piece of real estate. I am sure the costs involved in claiming back these areas would be much less than any investment into the North Quay and would an attractive South Quay ensure an accelerated development of the North Quay. This proposition along with a radical solution to cheaper and more affordable car parking would drive up footfall in the City Centre and encourage a better retail mix. After all no big retailer will invest in an area that does not have the creative potential to deliver ever increasing numbers of shoppers and therefore income. 

Yes, the proposed Michael Street development will help our retail mix but just how long will this project take to come to fruition and will it come on stream in time to help boost the footfall to the City Centre. A North Quay development will also help in attracting “business people and suits” to the City but again just how long will we have to wait for this development, and judging by how long it has taken to knock down the old mills I would not be holding your breath.

Groundhog Day.

Surely, we need to be acting now and we need to be acting collaboratively to get our City Centre re-energized once more and the clock is ticking extremely fast and if we and the powers that be are not prepared to act in an accelerated manner surely it will be too late. And in years to come will we all be lamenting that we “should have done this and we should have done that” way back in 2014 and 2015.

Well, we are now halfway through 2014 and still we waking up to the same “Groundhog Day” issues and concerns that have been dragging on for years and years. Surely, we no longer need to wait for another consultants report or another enquiry. Rather we need to act now and we need to act radically once and for all to get the people of Waterford and our visitors back into our City Centre.

The very heart of Waterford’s future plans has to be the City Centre and if we are serious about positioning the City as an economic driver of the south east, as a future University City, with a University Hospital and so on, then we need to be proactive in our solutions in tackling the falling footfall in the City Centre.

Why can’t we introduce a creative car parking solution and give free car parking to support promotions such as “Summer in the City” to attract even more people into the City Centre? Why can’t we have reduced car parking rate rates at the start of the week and so on? Why is taking back the South Quay off the agenda?

Only three possible suggestions, but suggestions that will have real economic impact and at a time when all we will be hearing in the run up to the next budget and next general election is “this will create REAL economic impact” then that economic impact needs to hit Waterford pretty fast and very hard.

You don’t have to dig too deep to find those creative solutions. Maybe we have just misplaced our shovel?