Good News - Winter is just around the corner!

The end of Autumn, according to the meteorological calendar, is the 30^th November, which also happens to be St.Andrew’s Day, the patron saint of Scotland. Though, we do not quite have such an energetically celebrated festival, as that afforded to St.Patrick, here in Ireland and around the world. In fact we do very little to celebrate this day and in terms of turning the world blue we do not hold a patch on you guys, when you, year after year manage to turn the whole world green on 17^th March. Maybe one day!

With Autumn over, wonderful Winter quickly follows suit and I must say, that this is one of my favourite times of the year. Getting out on a very crisp cold morning, for a brisk, effervescent walk, or short sharp ride in my lurid Lycra, does me the world of good. It clears my head, refreshing my mind about all the good things we have here on our doorstep, in wonderful Waterford.

So, whichever way you package it, there really is so much to look forward to this Winter.

Over the last week, we have seen a mini retail tsunami, with new retailers opening in Ireland’s oldest City Centre. There have been queues and queues of young ladies, waiting patiently in line to buy lippy, liner, lashes, and much, much more, from a new “all things makeup” brand, that has opened in City Square Shopping Centre. This hysteria follows hotfoot (excuse the pun), on the back of a new shoe brand, which has rightly chosen Waterford City as its south east flagship store. These two brands will certainly add to our retail offering and are excellent news, just in time for Christmas.

The retail expansion over the last few weeks has continued to improve, through the work of some stakeholders and in particular, the committee members of the Waterford Business Group. They have been working tirelessly away in the background, making personal contacts, speaking to and encouraging the relocation of brands to our City Centre. We cannot underestimate the volume of voluntary work undertaken on our behalf, to make Waterford a better place.

Hopefully, T & H will be opening soon and the planning issues being encountered by several other brands, will be resolved in a positive light. Thus, adding significantly to our and our visitors’ retail experience of the City Centre. The more attractive and unique our City Centre becomes, the better the shopping fulfilment will be for everyone.

Of course Winter in Waterford, now comes with Winterval attached too. Incidentally, a name Mr McCarthy, at WLR, has difficulty liking! I heard him mention this on Friday’s programme and he might be right, as Mrs Garland too has difficulty with the name. Anyway, Winterval will be back on our streets on 25^th November, a week later than last year and this will also be the date for the switching on, of our Christmas lights. This sparked much debate last week and I for one, believe that the third Friday in November is the correct switching on, of the lights and the start of our Christmas retail period. This change of date, at the behest of whom and with no consultation with our retailers, has put us a week behind our competitors. Bah Humbug!

I have no doubt that there are plans afoot, to do something special on Friday 18^th November. This should be the lights on date. To this extent keep an eye on the local press for further details. Now that’s the spirit of Christmas, giving something back to the people of Waterford!

So, there is much to look forward to in Waterford. We inevitably start the countdown, to that big red, beardy one, coming down the chimney. Delivering all manner of weird, wonderful and unwanted presents. Top of MY present wish list, are lower Council car parking rates for ALL!

Remember that the bountiful few weeks in the run up to Christmas, may well account for up to 30% of our local businesses annual turnover.

Shop smart, shop local, shop Waterford!

The countdown is well and truly on!

A Countdown conundrum!

A little over one week to C-Day and joy of joys the City Centre, last weekend, had a steady flow of people alternating between the spine of the City, the Barronstrand Street, John Robert’s Square, Broad Street, Michael Street and Applemarket axis, and the Viking Triangle area, with a few popping up the hill to take in the winter offerings in and around Ballybricken.

I believe that the whole offering last Sunday was exceptional and after an unspeakable spell of very bad weather many people and many visitors took respite after storm Desmond, and committed to going out prior to the next storm Eva arriving, to come into the City Centre and sample Waterford at Christmas.

2015 is in fact my fifteenth Christmas in Waterford and over these last fifteen years I have witnessed the City grow in stature as a destination for Christmas shoppers. These much needed and very welcomed shoppers are the lifeblood of many of our businesses and the festive period is probably one of the few times of the year where a profit can actually be made.

Many of our businesses can be operating on margins as low as 5% and that means the tills need to ring at an ever faster pace in order to make enough margin to see businesses through the barren and lean months of January and February that follow the flurry of Christmas activity.

There was much on offer on Sunday 13^th December and one of the highlights had to be the Winter Wonderbands competition that saw the City of Waterford Brass lift the inaugural Waterford Business Group sponsored trophy.

Jubilant City of Waterford Brass.

The concept saw three of our City’s finest, the City of Waterford Brass, De La Salle Scouts Pipe Band and the Thomas Francis Meagher Fife and Drum Band, compete across three performance areas located in Broad Street, Applemarket and the Bishop’s Palace. The whole event was supported by WLR FM’s outside broadcast unit and a running update was given live on air throughout the afternoon.

At just after 3pm the winners were announced and after much whooping and hollering interviews with the judges and band members took place live on air. This event will return in 2016 with perhaps as many as ten competing bands and in 2017 the whole event has the potential to become a national event taking in both a Saturday and a Sunday.

Winter Wonderbands was part of a promoted “Shop Local Sunday” commitment and it gave those who ventured into the City Centre something a little bit extra special and it also gave three of our City bands the opportunity to showcase themselves to a whole new market audience.

The reaction to the competition was priceless. With mums, dads, kids, and grandparents all stopping to sing, tap their feet, dance and jump around with excitement as one after another our favourite Christmas tunes were energetically played by all the band members concerned. Whilst it is very difficult to solely judge three very different bands one of the criteria for judging was audience participation and all three bands made a monumental effort to get their audience involved.

Calvin's logic.

A very high bar has now been set as many visitors to the City thought that this type of activity was the norm for Waterford at Christmas. I have no doubt that many will have left Waterford last weekend wishing they lived here and after what was on offer who can blame them for thinking that way.

It often takes an “outsider’s eyes” to remind us just what we have to offer and so many visitors to Waterford see a wonderful compact medieval City that is both big enough and yet small enough to enjoy.

Our challenge will be to continue that offering far beyond C-Day and ensure our City grows and expends at a rapid pace. The solid foundations are there we just need to give a few people a gentile New Year kick in the ass to remind them what is needed. 

Waterford cannot just be for Christmas!

As we head inextricably towards Christmas Day it was great to see the City Centre so busy last weekend, despite the best efforts of storm Desmond. It has been quite clear for some time now that our traditional Waterford shopping days are now Thursday, Friday and Saturday and of course Sunday, probably being the busiest shopping day due to the unlimited FREE car parking we can all avail of.

It is great to see these increased footfall numbers that our City Centre retailers so badly need and of course the Winterval Festival and the Waterford Business Group’s “Shop Local Sunday”, the 13^th December, and the Winter Wonderbands competition, Sunday 13^th December, will all help to keep those footfall numbers UP!

What about after this Festive period?

Teresa Mannion taking on storm Desmond!

The fact is that Waterford businesses need to have continuous support to help keep these SME’s in business. To put it bluntly there has to be money coming across the counter in order for businesses to employ staff, pay commercial rates, pay insurance premiums, pay utility bills, pay vat, pay revenue etc. The cost of being in business is very high and enormously challenging and many of the businesses we love and support are in fact operating at tiny margins, some as low as 5%.

These tiny margins make it extraordinarily challenging to absorb any increased business costs and therefore the only way for many of these businesses to survive and grow is to see a reduction in business costs coupled with significant increases in footfall numbers across the City and County.

However, this message I fear is being loss on so many of those that represent us.

My journalistic colleagues and I do not for one moment class myself as one of our City’s journalist (truth is I just always wanted an excuse to say that phrase), have indicated to me that at the Councils recent “behind closed doors budget meetings” a cohort of Councillors had advocated an INCREASE in commercial rates and an INCREASE in City Centre car parking charges. Perhaps proof that these sources were correct was the fact that there was also a proposal to implement car parking charges in Dunmore East, which was subsequently defeated.

In the end what we ended up with, after I hope was some robust lobbying, was no rates and no car parking increases but a 20% commercial rates charge on empty shops and empty premises for 2016 and beyond.

The fact that such increases were even considered shows just how out of touch some of our Councillors are with the realities of being in business in the City and County. Perhaps these Councillors should identify themselves and explain to us their justification as to why they considered those aforementioned increases appropriate to the many businesses across the City and County.

I fear now that the new “empty building” commercial rates charge may in fact create a big hairy retail monster for the City Centre. If distressed property owners are in reality being forced to rent out their properties, you have to ask yourself just what type of retailer will fill such premises at what can only be very low rental prices.

Far from offering a carrot to getting premises let are we not in danger of filling our City and County with the very retailers that will drive footfall elsewhere, where there is better choice and a better retail mix?

To generate much needed increased footfall and the higher spend that will eventually attract new retailers to the City Centre, the very retailers that my daughter keeps harping on about, we need to create a holistic approach that gives out far more carrots and does less beating with a stick.

We are not there just yet and in order to get there we need more direct lobbying by the very people who understand the dynamics of being in business in Waterford.

Time to speak the truth even if your voice shakes.