“Trick or treat, smell my feet....!”

Now that I have reached the “GOOD” side of 50! I am rapidly become less and less tolerant! Maybe even more grumpy!

In fact Mrs Garland and the rest of the Garland Clan tell me that I am turning into Victor Meldrew. Played by Richard Wilson, another Scot, in the BBC sitcom “One foot in the grave”. I don’t believe it myself, though, I have to admit, I do see some uncanny similarities. Particularly within certain situation, which I experience.

I am pretty sure that Victor would be sickened at the lack of effort and imagination that we witness, when we answer these knocks at the door, at this time of year. “Trick or Treat!” - sadly even these three words are largely missing from this custom. The whole process has become so Americanised, it appears that our children are now simply interested in “Making a fast buck”. They are riding the wave of get in quick, then turn and burn.

The door bell rings and on answering you may very well be greeted by an imaginative costume or two. With barely time to engage in niceties, a bag is pushed forward into your face which you are expected to fill, with all manner of sugary delights. I have also noticed that over the years, these bags have been increasing in size, with kids even carrying multiple bags! Our local retailers are now selling specifically themed buckets, encouraging foraging on a biblical scale. Some so heavy, the kids bring their very own Sherpa with them (normally Mum or Dad), to share this burdensome bounty.

Hundreds of parents are literally putting their backs out, having to haul this treasure trove of calorie laden confectionary, fed to these door knocking children. No doubt physiotherapists and chiropractors are eagerly flexing their hands, in anticipation of spooky appointment requests!

Mrs Garland loves when kids visit. They do come a knocking to chez Garland, in response to our decorated front windows, stating that we are “Open for business!” Our, now antique, plastic pumpkin glows softly in our porch, inviting every vampire, zombie or even a child who just hasn’t bothered, to ring our door bell.

Now in Scotland, before we went “Guising”, we had to somehow carve rock hard turnips, not pumpkins. This in itself, was literally a bloody affair, with many a finger being sliced open or amputated in the process. This of course saved the need to buy red paint! From memory, I cannot recall a scary, purple faced turnip, which did not bear a tinge of crimson red, adorning its facial features. Of course, the left over turnip did not go to waste and was eaten raw or found its way to the dinner plate.

As child after child rings the door bell, Mrs Garland answers. On the other hand, I would wait to hear if there was actually going to be a performance of some kind. If there wasn’t I’d rush out and hand the kids some of my homemade chocolate balls. A secret recipe that very skilfully disguises a Brussel sprout by wrapping it in a wonderful coating of chocolate! This proved so successful, that next year I am considering covering all manner of other vegetables, in a coating of thick milk or white chocolate.

I can only imagine the conversations at home, when the children bite into the chocolate ball, hoping to find a tasty, syrupy, sugary filling. Only to discover that they have actually eaten a sprout. Perhaps Jamie Oliver will be on to me shortly, asking me to roll out this experiment and change the dietary habits of a nation, in the run up to Christmas?

The joy of answering the door to a comically made up child is disappearing with age. Just where ARE all the wonderful songs and jokes we used to hear? The wee jigs and dance routines, which had been rehearsed for weeks, have all but vanished. Unfunny limericks and bashful performers are no more.

It is a sad sorry day, but I am resigned to the fact that I will no longer be entertained by spooky children, visiting our house at the end of October.

“I don’t believe it!” I hear you cry.

Our Showcase Weekend!

It has to be one of the most eagerly anticipated weekends of the year. The annual “Spraoi Bank Holiday in August”, as we all now call it.

The 2017 three-day event was even more special this year, as we were celebrating the 25^th Birthday, of this festival of street music and entertainment. An event that, in all honesty has probably grown to such an extent, that those originators who came up with the idea, are pinching themselves very hard.

Who could have imagined that from such a small acorn, a whole forest would grow?

Spraoi 25, has brought to Waterford City, brand new international acts and a plethora of exciting, innovative and extraordinary home-grown talent. Year on year we see this festival “Reinvent” the concept of street entertainment. This production seems as fresh as ever. It is an amazing formula, has not become stale under any circumstance. You certainly don’t hear people saying this is just the “Same old, same old!”

This was my 16^th Spraoi, since relocating to Waterford City from Scotland. Having come from an events background, covering venues such as Wembley Stadium and Arena, also The Business Design Centre, I know just how challenging and difficult it is to keep an event relevant.

Hats off to the team, some would say army, of staff and volunteers who keep this Waterford treasure rolling along. Not only do they deliver annually, on the first weekend in August, but they are now even packing attendances in, at other festival in far flung corners of Europe. Maybe one year Edinburgh City will open its eyes and invite our SPRAOI to attend the Fringe? Now that would be worth visiting “Auld Reekie” for!

Despite a wee bit of warm rain on Sunday, the weather was excellent for wandering around this oldest of Ireland’s cities. It was great to see that so many of our visitors were exploring Waterford’s wee narrow streets, for the first time. They would turn a corner and there in front of them would be another performance area. We really are blessed with wondrous ancient architecture, Spraoi blending in so well, with its almost chaotic choreographed stage shows.

To many, the weekend is of course bookended by the parade and fireworks display. It would appear that Uncle Tom Cobley and his extended family were in attendance. There is something truly mesmerising about late night fireworks. The myriad of psychedelic colours, ear splitting loud bangs, pops, whizzes and whooshes, exhilarate our very essence. We all love a grand finale to a festival and Spraoi has this down to a fine art.

Of course the whole event needs sponsors and our support, the donating public. As with “ALL things Arty”, there is a huge squeeze on funding for such projects and festivals. The annual struggle, to get just enough to cover costs will always be a difficult uphill task! Funding is forthcoming from various tax payers’ resources, but alas, more and more is being channelled, yes you’ve guessed correctly, away from Waterford!

Once again we are, proportionately, at the very bottom of the Giving Tree, when it comes to supporting our Waterford arts. Local Authorities are being squeezed year on year. Have no doubt that Government pressure will force constraints, come the annual budgetary months of November and December. Those Councils, who wish to continue funding The Arts at the same levels, will be “Encouraged” to find these costs from direct increases in local commercial rates and the local property tax. The jungles drums are already tapping out a beat!

Government is at pains to tell us that “The Arts” are high on their agenda and at every local level they apparently matter a great deal. Yet, the opposite is true when fiscal policy dictates that they be adequately funded. The funding pinch will happen in 2018, as the current Government try to “Buy” our votes for the next general election, looming on the horizon.

Waterford City and County manages to incorporate many, many festivals into the calendar year. In fact we are just as busy as other cities, including Galway.

Spraoi works, because we all feel we’re part of the festival. We feel like we “OWN” a part of “OUR” festival, roll on the next 25 years.

Festival are a GO, GO!

Believe it or not, Waterford City and County is one of the busiest festival regions in Ireland – FACT!

The annual Waterford Council Festival Budget distribution, took place at the first Plenary Council meeting of the year. Much of what was brought into the public gallery was of course discussed, agreed and preordained, behind closed doors, in “secret” Committee Meetings. With circa €1,400,000 to be allocated across the whole City and County, this is one of the key functions of our 32 sitting Councillors.

With all things budgetary, there are of course metaphorical swings and roundabouts. Some festivals/events in 2016 were one-offs and obviously some applications did not make the grade. The process involves the Council Executive assessing the organiser’s application for funding and this is then brought to our Councillors for ratification.  Accompanied by an associated increase or reduction in grant funding. The process is lengthy, involved and forensic. But it has to be, as these are after all public funds and transparency is paramount to the whole procedure.

The four big ticket items for 2017 are Winterval, with €430,000 being allocated and a potential income of around €250,000 from sponsorship, stall income etc. The Winterval committee will, I am sure, be re-jigged this year and I have no doubt that such is the size of the grant allocation, this will have to go out to national tender. Our two excellent food festivals, Harvest (September) and WWFF (April), receive around €150,000, which like Winterval, will be counterbalanced by some additional income. The Sean Kelly Tour (August) is supported by €180,000, which is, I assume, front loaded to offset later income sources and is therefore, in reality, cost neutral for the Council.

Finally, Spraoi (August), is supported by a grant of €67,000, which of all the festival allocations is probably not enough. Considering this was the event that started our love affair with festivals and events. Spraoi will shortly be celebrating their 25^th Birthday and perhaps we could ask our Councillors to be mindful of this and save up a few Euro, in the build-up to what will be a worthy celebration, in the coming year/s ahead?

 

The breadth and variety of festivals and events right across Waterford, is something to behold. From Lismore to Tramore, Dunmore to Ardmore, Comeraghs to Dungarvan.....there are so many to choose from, that in reality we do not need to venture outside of our county boundary to find something that tickles our fancy.

There are, within these processes, losers. Some events have had to have a funding cut, due to the very tight financial constraints which our Council must work with, because of continued reductions in Central Government funding. This in turn puts pressure on Councils to increase Commercial Rates, Local Property Tax and that wonderful “Cash cow”, that is car parking charges. In future years, to keep our festivals and events going, we will without doubt, need to spread less money further. This will be a challenge and in time may be easier to get blood out of a stone, than more Government support, allowing us to experience the wide variety of festivals we host.

The biggest cut was to the Summerval Festival. You will recall that back in August, I asked the question in this very column, “Are we getting Summerval(u)?”. For 2017 this will revert back to a “Summer in the City” type festival. This has excellent foundations, to build a first rate brand and with the support of ArtBeat, we should see a Summer long programme of events. Starting the June bank holiday and ending early September.

Circa 70 festivals/events were granted some form of Council assistance. Ranging from a few hundred Euro, to hundreds of thousands of Euro. I suppose that the tricky part will be encouraging all these festivals and events cross promote. Working together for the betterment of the whole County and across the wider South East region. If we are to put our stamp on the festivals and events map then we need to shout collectively!

Just look at what Galway espouses! According to their blurb, they are Ireland’s only festival City – a hum!

Happy Burns Night as well!

Time to support our own!

One Swallow doesn’t make a summer! It is not one good quality that makes a man!

These are certainly two sayings that could well be used to paraphrase the Festive shopping period in Waterford City. Some, quite wrongly assumed, that as there appeared to have been large numbers of people visiting Waterford in December, taking in the wonders of Winterval, exploring the architecture of Ireland’s oldest city, visiting our retailers, that businesses have, figuratively speaking, made a “killing!”

This of course could not be further from the truth.

Many businesses have done well over the festive period, with the hotels, restaurants and entertainment establishments being particularly buoyant. There can be no doubt, that general retail had at best flat sales when compared to 2016 and some sales were even slightly down on last year. Many will ask just how this could be, when guesstimated numbers for Winterval could be in excess of half a million, going on the 2015 figures (we are still awaiting the official bean counter announcement)!

All the data released so far, will back up the fact that Christmas sales were, for many retailers, very disappointing. As these could account for up to 30% of a businesses’ annual turnover, the real cost of a poor Christmas, in terms of sales, hits home during the months of January, February and early March.

There are many contributing factors to these poor sales and there can be no doubt that countless shoppers, are simply holding on to more of their hard earned cash due to continued uncertainty in the economy. In addition, Waterford and across the wider southeast, we continue to be a low wage economy with higher unemployment, when compared to national averages. This in turn means that we have less disposable income to spend in our local shops. After all, if you only have €50 of disposable income in Waterford, compared to €150 in another city, then who will have a stronger, better economy – it really is that simple. WE have far less to go around.

 

For years we have suffered, as regional strategy, after regional strategy, has left Waterford City and the southeast’s economy trying to play catch-up.  We have been running the 100m, against the likes of Mr Bolt. But we have been wearing wellies that are two sizes too big, filled with custard and our lane has been coated in treacle! It is proving impossible to get on even terms, let alone be in with a chance of winning the race.

To throw even more fuel on the fire, we have very low third level attainment and we are the only region not to have a University. This in turn means that we have limited higher education capacity for our children. The lack of IDA visits is a constant thorn in our side and for the period 2011-2015 the southeast accounted for only 4% of new IDA jobs created. There are many other metrics that clearly show we have much to do to get back on an even keel. But then you the readers already know this! Don’t you?

But here is the crux of the issue. Getting people to talk openly and honestly about where our economy is, proves very, very difficult, time and time again. There are very few people willing to speak up, because they somehow fear that speaking the truth, will sound negative! Yet, our very own excellent academics, in WIT, have been saying the above for many years. So why can’t we be more honest and say it like it is?

If our businesses do not start speaking loudly enough to be heard, then many of those in power (locally and nationally) will, wrongly assume, that Waterford’s economy is “booming”. Come the Council budget next year, scores of our Councillors will vote for commercial rates increases. Maybe increased car parking charges, increased property taxes and who knows what else.

We need to stop being the “Quiet people of Waterford” and start to shout just a wee bit louder. In the meantime get out and support your local businesses – because once they are gone they are gone!

Time to find out who has the “Biggest Cojones!”

At the time of writing this wee column, Monday 5^th December, our Councillors had rejected the CEO’s proposed 2017 budget for Waterford Council. A budget which was presented to our 32 Councillors, at a plenary session, on Tuesday 29^th November. The basis of this overwhelming rejection, was due to the proposed Commercial Rates increase, to fill the now perennial black hole in the budget of around €1.3 million.

The meeting last week was watched by a “Packed” public gallery and press core. In reality, there were 5 members of the public in attendance. Only two stayed the course, for the three hour marathon meeting. In the end the members of the local press outnumbered the public by one!

Not really a great turnout for such an important meeting and the most essential function of our 32 Councillors.

The Pact, made up of our Fianna Fail, Fianna Gael and Labour Councillors, to a man and one woman, rejected unequivocally, the proposed budget. Based on the fact, that it was not the right time to be seen to be increasing Commercial Rates across Waterford City and County.

We even had Councillors Cummins (FG) and Quinlan (FF), who were both across the start line before any gun was fired! Reaffirming their position on the local airwaves, immediately after the budget meeting. Stating the position of their respective parties that a budget cannot be passed if it contains any Commercial Rates increases for 2017.

Now, I have no doubt that in the last seven days since the budget meeting, there has been an awful lot of shuttle diplomacy, Council Executive pressure cooker meetings with various Councillors, threats, counter threats and probably even the odd personal text message. Each side has been jockeying for position to try to see how a balanced budget can be passed.

The Pact laid down a very sizeable marker last week, when they rejected the CEO’s budget proposal. This was history in the making and a first for Waterford. Whilst, they did not show their hand there and then, or come up with an alternative budget, they did ask for two adjournments and another seven days of grace, in order to align their ducks. Seeking alternatives for the proposed budgetary increases in insurance, payroll and Irish Waterford fallout, to name but a few.

Now, the question must be, “Do the Pact have the Big Cajones to stick to their promise of a no rates increase?”

Seven days is a long time in politics and pressure influences people in many different ways. Many see pressure as a challenge and some just simply fold under it. With previous battle hardened cries simply turning into whispered whimpers, by those who don’t have big enough testes, to follow through with their promises.

So, if your are reading today’s newspaper and the headline news is a Commercial Rates increase for 2017, then we have Councillors who are frightened and are scared to carry out their one of their primary functions. Their spin after last week’s initial budget meeting was all for nothing and the dirty face of local politics has once again blighted Waterford’s progression.

However, ‘tis the season to be jolly and I for one, as a Scottish rugby fan and therefore an eternal optimist, hope that the Pact stand by their promise, to deliver an alternative budget with NO Commercial rates increase for 2017.

Waterford has yet to see significant green shoots and we need to get the message out that we are open for business. What we don’t need is yet another political charade. Bear in mind our competitors are slowly but surely sneaking ahead of us on many fronts. A wee trip to Wexford for example and you will see a significant amount of building, construction, cheaper car parking, heavy footfall....all done on the Q.T. They are not the only ones forging ahead of Waterford!

In many ways, having now aged several years, by being in attendance at last week’s landmark budget meeting, my appetite has only been whetted, as I await to see which of our Pact members delivers on their promise.

Good News - Winter is just around the corner!

The end of Autumn, according to the meteorological calendar, is the 30^th November, which also happens to be St.Andrew’s Day, the patron saint of Scotland. Though, we do not quite have such an energetically celebrated festival, as that afforded to St.Patrick, here in Ireland and around the world. In fact we do very little to celebrate this day and in terms of turning the world blue we do not hold a patch on you guys, when you, year after year manage to turn the whole world green on 17^th March. Maybe one day!

With Autumn over, wonderful Winter quickly follows suit and I must say, that this is one of my favourite times of the year. Getting out on a very crisp cold morning, for a brisk, effervescent walk, or short sharp ride in my lurid Lycra, does me the world of good. It clears my head, refreshing my mind about all the good things we have here on our doorstep, in wonderful Waterford.

So, whichever way you package it, there really is so much to look forward to this Winter.

Over the last week, we have seen a mini retail tsunami, with new retailers opening in Ireland’s oldest City Centre. There have been queues and queues of young ladies, waiting patiently in line to buy lippy, liner, lashes, and much, much more, from a new “all things makeup” brand, that has opened in City Square Shopping Centre. This hysteria follows hotfoot (excuse the pun), on the back of a new shoe brand, which has rightly chosen Waterford City as its south east flagship store. These two brands will certainly add to our retail offering and are excellent news, just in time for Christmas.

The retail expansion over the last few weeks has continued to improve, through the work of some stakeholders and in particular, the committee members of the Waterford Business Group. They have been working tirelessly away in the background, making personal contacts, speaking to and encouraging the relocation of brands to our City Centre. We cannot underestimate the volume of voluntary work undertaken on our behalf, to make Waterford a better place.

Hopefully, T & H will be opening soon and the planning issues being encountered by several other brands, will be resolved in a positive light. Thus, adding significantly to our and our visitors’ retail experience of the City Centre. The more attractive and unique our City Centre becomes, the better the shopping fulfilment will be for everyone.

Of course Winter in Waterford, now comes with Winterval attached too. Incidentally, a name Mr McCarthy, at WLR, has difficulty liking! I heard him mention this on Friday’s programme and he might be right, as Mrs Garland too has difficulty with the name. Anyway, Winterval will be back on our streets on 25^th November, a week later than last year and this will also be the date for the switching on, of our Christmas lights. This sparked much debate last week and I for one, believe that the third Friday in November is the correct switching on, of the lights and the start of our Christmas retail period. This change of date, at the behest of whom and with no consultation with our retailers, has put us a week behind our competitors. Bah Humbug!

I have no doubt that there are plans afoot, to do something special on Friday 18^th November. This should be the lights on date. To this extent keep an eye on the local press for further details. Now that’s the spirit of Christmas, giving something back to the people of Waterford!

So, there is much to look forward to in Waterford. We inevitably start the countdown, to that big red, beardy one, coming down the chimney. Delivering all manner of weird, wonderful and unwanted presents. Top of MY present wish list, are lower Council car parking rates for ALL!

Remember that the bountiful few weeks in the run up to Christmas, may well account for up to 30% of our local businesses annual turnover.

Shop smart, shop local, shop Waterford!

After all you’re my wonderwall!

Waterford last weekend was a heady mix of colour, sunshine, Bluegrass and crowds of people. The late summer weather brought people out of their homes and attracted many a day visitor from across the south east region, to the City and County, to see and experience, two most diverse of festivals.

The 22^nd International Bluegrass Festival, took place in the picturesque village of Dunmore East and has been around, ehmm, for a number for years. This niche celebration, helps to extend the tourist season for the village, by incorporating a significant festival, into the last weekend prior to the “schools going back!”

Blue skies, “warm” Atlantic waters and very busy beaches all added to the festival’s flavour. This in turn attracted families, by the hundreds, and such is the compact geometry of the village, that mum, dad and the bairns, really could find something for everyone over the weekend. There were very few tears and tantrums as the Bluegrass delivered in spades and our home-grown Olympian, Mr Thomas Barr, added to the colourful mix by making a special guest appearance.

In the City, we were once again treated to a riot of colour, as unloved walls, gable ends and derelict buildings ALL received the Waterford Walls treatment. For once the local Garda turned a blind eye to the graffiti artists, whose canvases were quite literally a blank brick or rough plastered wall.

The event, is now in its second year and has grown significantly since 2015, with around 40 murals being created this year. It is a form of street art that delivers huge impact and sparks wild debate around the suitability of the finished piece. It is this unadulterated pure expression of the mind, that makes Waterford Walls work.

In addition to the many Irish artists, we have seen talented people from all around the world, including Brazil, Mexico and Australia, come to Waterford to leave their mark on our streetscape. Their legacy will be left for at least twelve months for us to view, like, dislike, criticise, applaud and debate.

That is what art delivers for us, the ordinary Joe Soap, the non creative people of this world, who see a piece of art and say “I could do that!” But the fact is that we could not do better and it is the art we are looking that has stimulated our mind to actually think!

“All the roads you have to walk are winding...”

As you wander around the City over the next few weeks, take time to seek out and look at the art that Waterford Walls has delivered. I guarantee, that should you that pass the same piece again, you will see a completely different perspective. Each time you view the work of the artists, possibly gravitating towards your favourites, you will be stimulated to think that little bit differently, as you view them in a new context. That is what art delivers by the bucket load.

The Waterford Walls project is without doubt one of the events that we need to support with increased funding. Any increase in public funding does of course come with the caveat of transparency and accountability. But there can be no doubt that this project has longevity, the ability to grow in both size and popularity.

Waterford, last weekend, was a national news story, for ALL the right reasons. It is that type of publicity that we need to court and demand if we are to move the City forward. We have legacy issues with very poor political clout and it will take years to redress this imbalance.

In the meantime, we must focus on what we are good at and we must seek out the events and festivals that are worth their weight in gold and start backing these.

With 2017 just around the corner, our summer in the City and County should have a beginning, middle and an end. With lots of smaller “support events” taking place in between three cornerstone events of significant scale.

PS. Sceptical, I am NOT! Opinionated, YES! Passionate about Waterford – NEVER A DOUBT!

Are we getting Summerval(u)?

As we are now into the second week of August we are roughly halfway through the Summerval programme and I have to ask, “Has it started yet?”

Despite all the fanfare and pre-event promotion, many of the City businesses, a significant number of Waterford people and myself, do feel that it has been rather a damp squib, unlike the Spraoi fireworks on The Quay, a couple of weeks ago.

Dig deeper into the programming and you will see that many of our annual summertime events, attractions and festivals have been incorporated under the one umbrella and this of course is a good idea, if we are to compete with other “festival cities”. This in fact should have been done years ago and by building a strong promotional summer programme we make the whole region more attractive. However, as the majority of events were in existence prior to the Summerval banner being flown, they cannot be claimed as “new”!

Any event which receives some form of Council, therefore rate/tax payers’ subvention, should be listed under a “Waterford Festivals/Events” banner and co-promoted at every opportunity. The fallout from the Three Sisters bid has promised better interaction and closer ties with our neighbouring counties. But what about closer cross promotion from the, literally, dozens and dozens of year round festivals/events we all attend on an annual basis? Take time to count these, you’ll need more than two hands and feet to do this, and you will be mightily impressed with the levels of activities around this City and County.

So, the bigger question must be, have we received good value for money for the Summerval branding? Bear in mind that the budget for this, is in excess of circa €100,000 and if you add on the existing budgets from Summer in the City, Art Beat etc then you are looking at budgets in the region of circa €140,000. A very healthy budget indeed, when you do not have to create any new events – well at least very few new events!

Waterford Walls 2015

In addition, I have been told that the marketing, PR, event management etc and in fact all the committee work is being carried out free gratis and this should be applauded. (This of course continues the Waterford tradition of giving your precious free time for other causes.)

Thus, with no salaries, as such to pay, the whole €100k budget could be spent on new acts, new attractions, regional/national advertising campaigns, competitions, social media etc etc.

Alas, I fear that the promise that Summerval would bring thousands of extra visitors to the City and County has not materialised and in fact the whole idea needs to be closely looked at and scrutinised as it has clearly not captured the imagination of anyone.

I sat in the Council meeting when Summerval was fist muted and I know that the funding was ultimately approved by our 32 Councillors after extensive “In-Committee-Meetings.” Meetings where we, the public, our local press and media, do not get access to the minutes. It would be interesting to read those minutes and see just how forensically the business plan, budgets, cost benefits analysis etc were scrutinised by the Councillors who approved the awarding of a six figure grant!

Sadly, we will never know. But reading between the lines I would imagine that many Councillors are now asking just what value for money this exercise has delivered?

The idea of listing our many attractions/events/festivals under one corporate “Waterford’s Just Better” banner is the right way to go. But to have allocated so much money to this project, at the detriment to others, is wrong.

Yes, we needed a “Summer Festival” but the work done on the likes of Summer In The City, Art Beat etc was a foundation stone to expand on. Allocating even a fraction of the €100,000 to develop these programmes would have been, in my opinion, money better spent. There has sadly been a lack of engagement, very poor PR, and the result is no significant increase in footfall. In addition as the largest donator/sponsor Waterford Council’s logo is conspicuous by its absence from posters around the City.

Summer value – we have yet to be convinced!

You know it is Summer when Spraoi arrives!

As you get older the years come more and more quickly and 2016 is no exception. It seems like it was only yesterday when we were all getting excited, ready for last year’s festival and low and behold the 2016 event is now upon us.

“The Spraoi Weekend”, as it has now become known locally, takes place this Friday, Saturday and Sunday. It is so good to see that the Festival programme is bigger and better than ever. This has to be one of those very special events that Waterford people actually come out in hordes to support and I, for one, am delighted that TV and their wonderful crew are once again reconnecting Spraoi with the very heart of the City.

To me, the event works so well, with the parade winding its way down the very spine of the Waterford City. The fireworks exploding over the River Suir and of course spontaneous street theatre right across, and I mean right across, the City Centre and not confined to the VT, our leaning tower of investment!

Other organisers take note. The very best Waterford has to offer, starts by incorporating the whole of the City Centre, which in turn means the event is supported in huge numbers. Squeeze or concentrate your event(s) into the wrong areas and you get very little support. The businesses who get behind Spraoi, support Spraoi and “love” Spraoi, for it gives them back much needed footfall across the WHOLE City. It truly is a pan-City event that has, to quote James May, “the fizz” and somehow manages to capture the imagination of young and old.

We have a model for event organisation that has developed organically here in Waterford. A format that works and has adapted to changing and challenging times (financially). The event has weathered the political storms around national funding and has, I have no doubt, managed to steer through the maelstrom of local politics that is needed to ensure continued support from City Hall and the wider Council remit.

Spraoi is a Waterford success story. But sadly it is only one of a lesser breed and we need to make sure that if we wish to compete with the Galways of Ireland then we need to drag, pull and elevate our other events to a similar high level of excellence.

As I have said many a time, in print, we have the people, with the skills, we just need to get the powers that be, to make brave decisions, and actually employ the right people to deliver.

We are a small City that sometimes demonstrates a village mentality. This mould needs to be cracked and we need to step away from using the same old broken formulas, regurgitated time and time again, seeking out the right people to bring our other events up to the high standards set by Spraoi.

In fact it is not only Festivals that need our attention. Many other projects around the City need that injection of “new blood”, with innovative and creative ideas, which will drive events to another level. Yes, it is very hard for originators to let go, but to build a better brand, a better City and County, we need to do just that. If that means paying the right people, then we must find the means to do so.

When I look at the potential of where we could take Waterford, in terms of being an attractor for investment and tourism, I often wonder if I am seeing these possibilities through rose tinted glasses. Yet, when I speak Waterford people, they too can see this potential. They just do not yet have the leaders or facilitators they feel that they can follow, to deliver on what is an untapped latent potential.

Urban renewal, Michael Street Shopping Centre, SDZ on the North Quay, footbridge across the River Suir, Ireland’s Ancient East.....etc are all potential game changers for Waterford. But do we have the “drivers” in place to actually deliver for the people of this great City and County?

Enjoy Spraoi and remember to look after your City this weekend!

Do our Festivals matter?

Festivals & mud go hand in hand!

Yes they do!

As a City and County that prides itself on a huge number of diverse annual festivals and events, some of which have actually reached International status, we should be very proud of the fact that we can state that Waterford is one of the busiest festival regions in the country.

Yet we are still, in the perception of many, lagging way behind the likes of Galway, Dublin and Cork, and when you look at what is on offer I often wonder why we are perceived to be somehow a lesser festival product than these other Cities.

Maybe they just shout much louder than us!

At last week’s plenary meeting of Waterford Council, in addition to clarification on the newly introduced Commercial Rates levy on empty premises, which along with the general commercial rates revenues, circa €33,000,000, which help fund our many festivals and events, the issue of festival funding was discussed and debated quite robustly by a number of our Councillors.

It was refreshing to see such vigorous debating, with a number of valid and poignant reasons why the proposed contributions by Council to festivals and events had to be right for the City and County.

Waterford Walls.

With circa €1,430,000 of disposable spend available to the 58 identified festivals and events the Council must get the support grant structure accurate, fair and true, to nurture the very best of these, whilst allowing a significant financial contingency to support new fledgling festivals and events, that will ultimately replace those that have come to the end of their natural lifespan.

We do need a constant conveyor belt of new festivals and events and that is why any grant or support funding available must be distributed as equitably as possible and disseminated by knowledgeable qualified people who know, or at the very least have familiarity with, what will and will not work for Waterford.

The initial draft Council document has suggested that future funding would be evaluated by a nominated three person panel. Quite rightly our Councillors literally jumped all over this suggestion by stating that these decisions should be made by Waterford’s Councillors, as they are elected to represent the people and the businesses of Waterford. An external panel, no matter what their experience, will not be as focused and or as in touch with Waterford’s event needs.

For the first time in a long time it was refreshing to hear our Councillors speaking with one voice on this matter and demanding that the Executive bring the issue of allocating grant funding back to the Councillors for their direct input and ultimately authorisation.

It would be absolutely criminal to think that a festival or event could thrive or fail on the recommendation of a three person panel who may not know the history or relevance of a particular festival or event.

The support funding available to festivals and events is a vital building block to allow growth, regionalisation and ultimately, where relevant, nationalisation through the generation of extra bed nights to the City and County.

From small acorns large trees can grow, but only if the soil conditions are right and the tree is maintained and looked after.

Up, up & away!

We can see the huge and well deserved success that Spraoi is now having, despite loss of some national funding, and the acorn planted many, many years ago has now seen this organisation support its first ever UK festival, in sunny Scarborough.

The variety in our festivals and events is a joy to behold and whilst some get huge grant income, up to circa €430,000 that some might feel could be better spent, others clearly get smaller contributions that perhaps fit the profile of a fledgling festival looking to establish roots and grow.

The split between City and County is always an interesting debate but we all know that a great festival or event for City or County is good for everyone concerned.

After all are we not one of the same?

Imagine All The People.

As businesses edge ever closer to the last quarter of the 2015 financial year many will start reviewing the year just past and start to scrutinise whether or not it has come up to the meticulous financial planning that took place some nine or even ten months or so ago. As each of Waterford’s many City Centre businesses give due consideration as to whether 2015 has been a good, bad or just an average year we must bear in mind that there as some circa 1500 people employed across our City Centre and as such our City Centre is one of our largest “employers” and the success or failure of our City Centre will impact on everyone who lives, works and plays in Waterford.

There can be no doubt that increasing footfall in the last quarter of the year will be welcome, but I fear that it will not be enough for a number of businesses who are once again literally hanging on by their fingertips – it seems that this is becoming a rather worrying annual trend!

We need to address a more constructive and creative way of increasing the footfall right across the entire City Centre and we need to ensure that our City Centre becomes a destination that attracts and encourages a higher spend from right across the wider South East region and further afield.

At present we can see continued pressure on our City Centre businesses and there is repeated increased pressure on these businesses in terms of paying the “day to day” associated business costs. In fact there are many business owners now having to resort to paying for business bills and expenses on their own personal credit cards just to survive from one month to the next. Yet this message of hardship does not seem to be being addressed and there are many people that quite wrongly assume that if you are in business today in Waterford you are making a fortune! How wrong can you be!

Let us not be in any doubt that Waterford is on the third or last tier of Ireland’s economic recovery and we lag so far behind the likes Dublin, Cork, Limerick and Galway that it will take significant investment and help to get us near to any sort of meaningful recovery, let alone on par with these other Cities that are now so far ahead of Waterford that we may never catch up. By the very nature of this lopsided, central belt, recovery the South East and North West will need considerable economic incentives that far exceed what we are currently receiving at the moment.

Our City Centre employers must have an opportunity to compete and this in turn will create employment and this in turn will generate greater spend and this in turn will increase footfall – it really is a case of ever increasing circles. But alas there are those who cannot see these opportunities and rather than use carrots to get our localised economy moving, once again we are being beaten with not one stick but several sticks all at once.

So just how do we increase the footfall through our City Centre and that is the €64,000,000 question?

Our festivals certainly bring additional footfall to the City but they do not necessarily bring increased spend for our hard hit commercial rate payers. The many festivals that we can now call annual events do continue to be reasonably successful but as with all events they have a lifespan and there are pluses and minuses to holding and staging such large annual events.

Unless these are staged as part of an overall “festival plan”, that avoids “clustering” of events, then there will be a diminishing return on our investment. In addition due to the fact that we continue to see falling or stagnant footfall to the City “clustering” our festival automatically equates to lessening the economic benefit for the commercial rate paying businesses in our City.

If we are to become a “festival capital” capable of rivalling the likes of Galway City then we must try harder to get it right, and perhaps more importantly we must work harder to get a greater “buy-in” from the very businesses that are paying their part through annual commercial rates contributions. At present many of these businesses see and perceive no or very little financial return and therefore we will continue to see issues around “buy-in”. Perhaps the messaging is all wrong and just maybe certain stakeholders are just expecting businesses to “buy-in” without examining the messaging they are delivering. Or at the very least they are wrongly “assuming” they have got the messaging right when in fact the only people on the same page are those closest to them and not the wider City stakeholders.

In a past life I organised trade exhibitions all around the UK and to keep these exhibitions fresh and relevant we had to introduce new exhibitors every year, we had to develop the exhibition every year and we had to be very creative with the messaging every year. If we got all that right we would continue to see annual increases in visitor numbers and increased visitor numbers meant more income for the exhibitors and this in turn gave the exhibition longevity. Get it wrong and an exhibition would very quickly become extinct. As I see it attracting people to our City Centre is much like attract people to those exhibitions I once relied on to make a living. In the exhibition industry we needed to have lots of carrots and there was not a stick to be seen anywhere.

One of the other recurrent issues with driving footfall up in the City Centre is of course the perceived cost of car parking. As a City we can now see mounting pressure attracting people from residential areas such as the Dunmore Road into the City Centre. The now huge variety of new shops and free car parking available in and around Ardkeen means there is less of an incentive for people to travel those extra few kilometres to the City Centre.

Drive past this area of the City and you will see many, many cars parked and many people shopping. And with the imminent proposed start to the excellent GIY project there will be literally many more attractive carrots in this area that will prevent even more people coming into the City Centre.

So it seems that unless we come up with a holistic approach to ensuring the renaissance of the City Centre we will continue to see it struggle and we will continue to see footfall remaining stagnant or falling. We really must come up with creative solutions that communicate the unique selling points of our City Centre and we need to give our City Centre businesses a much needed helping hand.

Let us stop looking for radical consultant lead answers when every man and his dog knows what is needed. We seem to be trying all manner of complicated solutions and yet the answers may well be right under our noses.

Unchained melody hits the wrong note!

Positive public relations (PR) for the City and County is an essential part of our marketing mix and is something that, as I have said time and time again, we ALL need to be aware of if we are to promote that City and County in a positive light.

The last seven to ten days have been filled with positive news stories right across the City and County. From the opening of the Lafcadio Hearn Japanese styled gardens in Tramore to the Medieval Festivals in the City and Dungarvan, Dromana 800 in West Waterford to the Promenade Festival in Tramore, Day Tripper concerts in Bolton Street and the Summer In The City musical treats in John Roberts Square and Wyse Park, (to name but a few) we really did have an awful lot to take in over the last seven to ten days.

And all of these events help create a general positive experience when it comes to making us feel better about our City and County and with the local papers full of pictures of our smiling sun drenched beaming pasty faces, eating ice cream, and attending these events, this creates a sense that we are all very predisposed to the upbeat PR messaging we are reading. These messages make us feel warm and fuzzy inside and that is good.

These most simple of generic PR messages have reinforced our knowledge that when all is said and done Waterford really is a great place to live, work and play.

The opposite side of the coin is of course how we might view and comprehend the mountains of self generated PR we come across on a daily basis.

For example, over the last 7 to 10 days we can also throw into the mix all the media and social media commentary on the appointment of the Mayor of Waterford City and County and the appointment of the Mayor of the Waterford Metropolitan area. And when we sit down in the cold light of day to review this messaging do we all believe that these types’ messages also show the City and County in the same positive light?

We have one Mayor serving the City and County (who chairs the main Waterford Council plenary meetings) and one Mayor serving the Metropolitan area of the City (who chairs the Metropolitan area Council meetings). This does of course lead to some confusion on behalf of, us, the members of the public and also leads to a number of protocol issues around who will or will not wear the ceremonial chains at this event and that event.

There is also another interesting PR dynamic that we will all see develop over the next ten months with both Mayoral councillors no doubt keeping one beady eye on the date of the next general election. Councillor Quinlan has already thrown his hat into the ring and I have no doubt the Councillor Cummins may well be contemplating doing the same.

With both of these Councillors in opposing political camps it will be very interesting to see who actually takes the lead in are

a of self generated PR and will the vast pages PR that each will undoubtedly generate be for the benefit of the City and County or the benefit of the individual?

Let us not be fooled as this process has already started and we have begun to see “the chains” being rolled out at this event and that event. The race has begun to stake a claim as a preferred candidate for the next general election and it will be most intriguing to monitor the progress of these two Councillors as they begin to position themselves with their respective party hierarchy.

So we must review and interpret the entire mountains of PR we read and are bombarded with on a daily basis and any messaging contained therein must be scrutinised and understood. We all must look at what we are reading and assess if this is, at the time of reading, relevant to “me” and if it is we will remember the context of what we read and therefore we will be more apt to regurgitate at a later date. If however, what we are reading is of no interest whatsoever to us we will conveniently forget what we have read and have no further interaction with the content of any PR article.

To be able to be interactive with any PR that we come across it is important that it is of relevance to us and perhaps more importantly it is vital that what we read connects with us and therefore plays in some way with our senses. PR will take us through a whole roller coaster of emotions and cleverly written PR will drive home specific messages that will become pertinent to us time and time again.

For Waterford City and County to continue to exponentially grow in importance within ALL of us we must keep reading positive PR messages. Messages that are not about individual self promotion rather messages that are about the greater good of Waterford Inc.

Remember to read between the lines to get the real meaning of any PR.