Help float our boats on this rising tide!

Believe it or not, it has been over one year since we last went to the ballot box to vote in the 2016 general election. 403 days have passed, when we all trouped in damp wet conditions, into our local polling station. We were filled with the promise of new politics and a new dawn for Waterford City and County. There was much trumpeting across the local airwaves and all forms of social media. Alight with candidates promising to fix our woes. The theme running throughout most of the campaigning, was that “I” can get Waterford back into the premier league of Irish cities.

It was with excited hearts that we placed our mark onto the ballot papers. I know that many a first time youthful voter, countless having registered to vote in the same sex marriage referendum, were looking for a “New Politics”. Our elected representatives would hopefully deliver exactly what they said on the tin – just like that decking varnish we annually spread on the wood in the corner of our gardens.

When all the dust had settled, we had two new and two returning politicians, making their way to the Dáil. To a man and a dog, we had entrusted our votes to our elected representatives to deliver for Waterford. The Proportional Representation system we use, pretty much ensures that people can, in reality, vote for every elected TD. I am sure that people who gave John Halligan a first preference, would have voted for David Cullinane and a vote for Mary Butler, may also have sneaked a second preference for, dare I say another closely related political party? But of course nobody will openly admit to this close “Vote sharing”, or “Strategic voting”, which does happen. Consequently, we are all in part responsible, for what we the circa 52,000 voters, elected to the Dáil on 26^th February 2016.

So, one year on from the last GE and we are still waiting for that hot political potato, which is the second Catheterisation Laboratory to come to University Hospital Waterford. The promised report was delivered and the findings were the polar opposite, of what we were lead to believe was merely a formality, a done deal! Back to square one. But there was light at the end of the tunnel. We would get an interim mobile Cath Lab delivered to Waterford City, to service our unacceptable waiting list numbers. Even this mobile unit has failed to materialise and appears to be wandering aimlessly around Ireland looking for Waterford City, its new temporary home.

Maybe we can borrow this one!

Our regional airport, which has not seen any commercial flights since last summer, was also apparently, promised revenue for the much needed and long awaited runway extension. This would ensure its future viability and a capability to fly small jet engine passenger planes to the UK and further afield to European destinations. This too seems to have been put on the very back burner and with Minister Ross currently up to his elbows in ever escalating industrial discontent. We may never see in the near future a positive resolution to our airport’s woes.

What of our Technological University status for WIT? The insistence of a merger with Carlow, is simply allowing other regions to get ahead of us and possibly scupper our plans to develop our third level offering. Drive passed Carlow IT and you will see that they are expanding and expanding. With lots of new buildings and hoardings, stating regional “University” status will be with them soon.

These three; UHW, our Airport and Technological University status, are still game changers for Waterford and the greater South East region. Without these, are we really going to get our fair share of future development? I read a recent report, which stated there is a very real possibility that 60%-70% of jobs, and therefore the population, could migrate to the Greater D-region in the next number of years.

Our recent good news story, of the €300,000,000 investment, will help our profile and create more interest in Waterford. But to raise all our boats, on this rising tide we need our elected to remove some more ballast.

Are we getting Summerval(u)?

As we are now into the second week of August we are roughly halfway through the Summerval programme and I have to ask, “Has it started yet?”

Despite all the fanfare and pre-event promotion, many of the City businesses, a significant number of Waterford people and myself, do feel that it has been rather a damp squib, unlike the Spraoi fireworks on The Quay, a couple of weeks ago.

Dig deeper into the programming and you will see that many of our annual summertime events, attractions and festivals have been incorporated under the one umbrella and this of course is a good idea, if we are to compete with other “festival cities”. This in fact should have been done years ago and by building a strong promotional summer programme we make the whole region more attractive. However, as the majority of events were in existence prior to the Summerval banner being flown, they cannot be claimed as “new”!

Any event which receives some form of Council, therefore rate/tax payers’ subvention, should be listed under a “Waterford Festivals/Events” banner and co-promoted at every opportunity. The fallout from the Three Sisters bid has promised better interaction and closer ties with our neighbouring counties. But what about closer cross promotion from the, literally, dozens and dozens of year round festivals/events we all attend on an annual basis? Take time to count these, you’ll need more than two hands and feet to do this, and you will be mightily impressed with the levels of activities around this City and County.

So, the bigger question must be, have we received good value for money for the Summerval branding? Bear in mind that the budget for this, is in excess of circa €100,000 and if you add on the existing budgets from Summer in the City, Art Beat etc then you are looking at budgets in the region of circa €140,000. A very healthy budget indeed, when you do not have to create any new events – well at least very few new events!

Waterford Walls 2015

In addition, I have been told that the marketing, PR, event management etc and in fact all the committee work is being carried out free gratis and this should be applauded. (This of course continues the Waterford tradition of giving your precious free time for other causes.)

Thus, with no salaries, as such to pay, the whole €100k budget could be spent on new acts, new attractions, regional/national advertising campaigns, competitions, social media etc etc.

Alas, I fear that the promise that Summerval would bring thousands of extra visitors to the City and County has not materialised and in fact the whole idea needs to be closely looked at and scrutinised as it has clearly not captured the imagination of anyone.

I sat in the Council meeting when Summerval was fist muted and I know that the funding was ultimately approved by our 32 Councillors after extensive “In-Committee-Meetings.” Meetings where we, the public, our local press and media, do not get access to the minutes. It would be interesting to read those minutes and see just how forensically the business plan, budgets, cost benefits analysis etc were scrutinised by the Councillors who approved the awarding of a six figure grant!

Sadly, we will never know. But reading between the lines I would imagine that many Councillors are now asking just what value for money this exercise has delivered?

The idea of listing our many attractions/events/festivals under one corporate “Waterford’s Just Better” banner is the right way to go. But to have allocated so much money to this project, at the detriment to others, is wrong.

Yes, we needed a “Summer Festival” but the work done on the likes of Summer In The City, Art Beat etc was a foundation stone to expand on. Allocating even a fraction of the €100,000 to develop these programmes would have been, in my opinion, money better spent. There has sadly been a lack of engagement, very poor PR, and the result is no significant increase in footfall. In addition as the largest donator/sponsor Waterford Council’s logo is conspicuous by its absence from posters around the City.

Summer value – we have yet to be convinced!

Today’s headline - tomorrow’s fish supper wrapper!

“Today’s headline - tomorrow’s fish supper wrapper” is a phrase often used back home, in Scotland, when referring to the millions of fish and chips, or deep fried mars bar takeaways, that are still wrapped in the previous day’s unsold national and local newspapers. Both the broadsheets and redtops are recycled for this very purpose and for some reason your fish supper always tastes better wrapped in newspaper.

This much worn phrase implies that no matter how good or bad a printed headline is, in the vast array of news print we have available, it undoubtedly has a very limited lifespan. The sensationalism of a newspaper headline is more often than not extremely short lived and therefore all too easily forgotten!

It is without doubt our ability to forget that has Government, aided by their very clever PR gurus, that regularly and without challenge allow contentious and controversial issues to be “shock news” for a relatively short period of time as they are aware that we all literally “forgive and forget” in the space of a few days.

We can see clear battle lines being drawn when unpopular decisions are about to be made. With a quantifiable time period for the bad press fallout and social media pillorying in place. Rest assured there are advisors upon advisors acting on behalf of the many Government departments, working away into the wee small hours calculating just how long a bad news story will run and last, and working out how to “ride out the chorus of protest and disapproval”.

It is these risk and reward calculations that allow Government to make unpopular choices and deal with a plethora of embarrassing headlines. Even though we have no official word as to who or what will constitute the makeup of the next Government we have already seen, read and forgotten the recent headlines over the retaining, recharging or ditching of water charges!

We will read with regularity over the coming few days and weeks claim and counter claim as more and more insider inter-party negotiation information is leaked to the press from all mainstream political parties, alliance interest groups and independents, who could well be holding the balance of power of the next Government – a throwback to the “good old days!”.

This in turn will create sensational and often spurious headlines with a view to creating shock and astonishment for the reader. However, we must be prepared to dig deeper beyond the initial headline to get at the truth of the story to formulate our own opinions.

Sometimes we can and will be swayed by headline grabbers who cynics might say are published by newspapers to increase sales. After all bad news seems to sell many more newspapers than a good news story headline.

To tackle the various hot ticket issues in the next few weeks we need in turn to voice our own opinions and concerns to those who will making the decisions behind closed doors and in the corridors of Dublin. After all did we not go to the poles to vote for change? This can of course be done on a very local level through our four newly directly elected members.

But be warned the clock is ticking on our opportunity to have our say and voice our opinion. But it is never too late to make that difference.

We are all responsible for creating our own headlines and making the printed news matter to us. The last things we need in Waterford and Ireland Inc is a whole series of newspapers headlines that will simply disappear into our green refuse bin. Ultimately biodegrading or being recycled into another sensational newspaper headline.

As tax payers and voters we must not be frightened or concerned about contacting and lobbying those very people we ultimately employ. We are all responsible for making change for the betterment of Waterford and the wider society in general.

Don’t let today’s headlines be tomorrow’s fish supper wrapper!

Is the excitement building?

The Waterford media was awash last week with various General Election candidates finally launching their campaigns, media profiles in our excellent local newspapers and of course the promise of some robust debating in a series of US styled pre-election public, or invitation only, debates.

Of course we will never really know what we are getting with the new untested candidates and all we can hope for is that their rhetoric will deliver in the Ronseal way – “It does exactly what it says on the tin.”

But I am not sure if these new candidates will ever get the chance to deliver on their promises as they will have an enormous, almost gargantuan, task of uprooting the existing established sitting TD’s.

It would appear that with the exception of maybe one TD change the people of Waterford may well have a vested interest in maintaining the status quo. After all we are seeing, albeit exceedingly small, green shoots of recovery across the South East and this in turn can only benefit Waterford. 

When push comes to shove and you have a pencil in your hand, with the ballot paper in front of you, are you really going to vote for a political sea change that could in all likelihood make the hard earned Euro in your pocket worth less with the reckless tick of a ballot paper box?

Off and running.

I would hazard a guess that people will vote for some form of stability and a better the devil you know attitude. It may well materialise that we do not see wholesale changes in the political map and we will end up with many of the same faces returning to Dublin. Real political change takes an awful lot longer than the full term of a Government and new political parties take even longer to establish and gain suitable foundations to build an organisation that can challenge the norm.

Our “Frontier Ministers” have been recently waxing lyrically about Waterford’s strength as part of a growing SE economy and being at the very heart of a multi-campus “Technological University”, which now appears to be back on the radar just in time for GE16. I have no doubt that we will continue to hear about how working together is a sound economic plan for Waterford and the SE but in reality we are still very much a fractured region with very little in the way of a one direction plan.

Yes, working collectively as region is the only way forward but the half hearted efforts to date have seen the erosion of our hospital services, a nibbling away at our third level institution, boundary arguments that could have filled the plot of a wild west cowboy movie and the general lack of urgency on a gateway status have all hindered the delivery of a meaningful recovery across the SE.

In last week’s column I stated some statistics around the Gross Added Value (GAV) of jobs in the SE and the GAV figure is extraordinarily low and this must surely be of concern to all the registered voters in Waterford and across the whole of the SE.

If we cannot attract significant high end investment to Waterford at this moment in time when, as we are continually being told, we are an exceptional region for investment, then what will happen if we allow the continued erosion of our third level education establishment, the continued reduction in our hospital services and the public bickering on boundary issues.

We could and will continue to be a PR nightmare if these types of issues are not fixed with a cohesive and sustainable plan.

So, should we be excited about the upcoming GE16? Yes we should and we must do our bit to ask the hard questions and engage with the Politics, because that is just what we are not expected to do.

I guarantee that a few tough questions on the doorstep will either make or break any canvasser and it will probably be a surprise that you asked in the first place. Try it!

Unchained melody hits the wrong note!

Positive public relations (PR) for the City and County is an essential part of our marketing mix and is something that, as I have said time and time again, we ALL need to be aware of if we are to promote that City and County in a positive light.

The last seven to ten days have been filled with positive news stories right across the City and County. From the opening of the Lafcadio Hearn Japanese styled gardens in Tramore to the Medieval Festivals in the City and Dungarvan, Dromana 800 in West Waterford to the Promenade Festival in Tramore, Day Tripper concerts in Bolton Street and the Summer In The City musical treats in John Roberts Square and Wyse Park, (to name but a few) we really did have an awful lot to take in over the last seven to ten days.

And all of these events help create a general positive experience when it comes to making us feel better about our City and County and with the local papers full of pictures of our smiling sun drenched beaming pasty faces, eating ice cream, and attending these events, this creates a sense that we are all very predisposed to the upbeat PR messaging we are reading. These messages make us feel warm and fuzzy inside and that is good.

These most simple of generic PR messages have reinforced our knowledge that when all is said and done Waterford really is a great place to live, work and play.

The opposite side of the coin is of course how we might view and comprehend the mountains of self generated PR we come across on a daily basis.

For example, over the last 7 to 10 days we can also throw into the mix all the media and social media commentary on the appointment of the Mayor of Waterford City and County and the appointment of the Mayor of the Waterford Metropolitan area. And when we sit down in the cold light of day to review this messaging do we all believe that these types’ messages also show the City and County in the same positive light?

We have one Mayor serving the City and County (who chairs the main Waterford Council plenary meetings) and one Mayor serving the Metropolitan area of the City (who chairs the Metropolitan area Council meetings). This does of course lead to some confusion on behalf of, us, the members of the public and also leads to a number of protocol issues around who will or will not wear the ceremonial chains at this event and that event.

There is also another interesting PR dynamic that we will all see develop over the next ten months with both Mayoral councillors no doubt keeping one beady eye on the date of the next general election. Councillor Quinlan has already thrown his hat into the ring and I have no doubt the Councillor Cummins may well be contemplating doing the same.

With both of these Councillors in opposing political camps it will be very interesting to see who actually takes the lead in are

a of self generated PR and will the vast pages PR that each will undoubtedly generate be for the benefit of the City and County or the benefit of the individual?

Let us not be fooled as this process has already started and we have begun to see “the chains” being rolled out at this event and that event. The race has begun to stake a claim as a preferred candidate for the next general election and it will be most intriguing to monitor the progress of these two Councillors as they begin to position themselves with their respective party hierarchy.

So we must review and interpret the entire mountains of PR we read and are bombarded with on a daily basis and any messaging contained therein must be scrutinised and understood. We all must look at what we are reading and assess if this is, at the time of reading, relevant to “me” and if it is we will remember the context of what we read and therefore we will be more apt to regurgitate at a later date. If however, what we are reading is of no interest whatsoever to us we will conveniently forget what we have read and have no further interaction with the content of any PR article.

To be able to be interactive with any PR that we come across it is important that it is of relevance to us and perhaps more importantly it is vital that what we read connects with us and therefore plays in some way with our senses. PR will take us through a whole roller coaster of emotions and cleverly written PR will drive home specific messages that will become pertinent to us time and time again.

For Waterford City and County to continue to exponentially grow in importance within ALL of us we must keep reading positive PR messages. Messages that are not about individual self promotion rather messages that are about the greater good of Waterford Inc.

Remember to read between the lines to get the real meaning of any PR.

Mr Browne's boys made us look like a bit of a joke!

The per-referendum headlines last week were all centred around “The People’s Debate” with Vincent Browne, which was aired on Wednesday 20^th May.

I attended the live recording on Monday 18^th May having been asked to do so by the show’s producers. I was not sure what to expect but I was pretty sure, as with all these types of pre-recorded and edited shows, that what would go out on the evening of Wednesday 20^th May could either be great for Waterford’s stock or detrimental to Waterford’s stock.

Unfortunately, we got the later.

To set the scene. On the evening of the recording Vincent set the tone with the audience well in advance of any actual recording and he skilfully asked the audience what they wanted to discuss and debate. He steered us though all the hot and spicy topics for the debate and then brought in the three victims (TD’s), like gladiators entering the Coliseum. Only our Gladiators were armed with pen and paper and there was not a gladius or trident to be seen. Minister Paudie Coffey, John Halligan and Ciara Conway all entered the arena together, to a mixture of one or two muted cheers, lots of boos and much heckling from an audience clearly baying for blood.

The shows concept has now moved on from a debate to a shouting and venting match with the each weekly audience getting progressively more vocal and I feel that every week the new audience is trying to outdo the previous week’s show. There are approximately 24 more shows to be recorded and aired and I would hate to think what the audience’s mood or fervour will be as the show nears the end of its run. Clearly, the whole concept of debate has been lost and there are many angry voters wishing to vent and express their displeasure at their local TD’s and this platform is an ideal opportunity to do just that.

Regrettably, what we then get is a show that like so many others is edited to either be positive or negative about the City or Town where the recording took place. We must bear in mind that Waterford has to be even more positive than our competing Cities and Towns if we are to fast track our economic recovery, and the negativity that came from this recording will do Waterford’s stock absolutely no favours at all. And we have all seen the reality TV shows where clever editing has made contestants look like angels or devils, and when said contestant is evicted or voted out they are surprised that they have been portrayed in such a bad light. This unfortunately is the result of editing and often many of the good positive parts of such programmes are literally felt on the cutting room floor.

On the evening of the recording I know that there were a number of international business people, visiting Waterford, not too far from the programme venue and had they happened to wander into the debate I would hate to think what impression of Waterford they would have taken back to the States or Europe.

We have to be very, very careful of the PR we are producing for the City and County if we are in fact serious about bringing the City forward, seeking investment and ultimately reducing our unemployment rate. Shouting and berating politicians on national primetime television is not the way to go. Whether or not they deserve such vilification the circa 90 minutes of negative TV coverage is the last thing Waterford needs at the moment and we as citizens should be aware of that.

And just to emphasise my point of how positive PR makes us feel better and makes the Country look better we only have to assess at the impact the referendum vote on Friday 22^nd May will have on Ireland Inc. There can be no doubt that this voting issue received worldwide attention and will well and truly put Ireland on a very positive footing as the only country in the world to pass such constitutional change.

And what this says about this for every green county goes way beyond the actual vote and this change will, in time, make Ireland a much better place for investment and I am absolutely sure that the issue of equality will be one of the investment criteria that many a multi-national will now look at when seeking investment in Europe. As real equality says an awful lot about a country and its people and this will NOT go unnoticed.

Back to the debate. I received a phone call on the morning of Wednesday 20^th May asking me what I thought of the Monday night recording. I stated the obvious and said that I felt there was a lot of negativity in the room and depending on how the programme would be edited it could show Waterford in a good or bad light. I also commented on the performance of our TD’s and on the strength of this I was asked to appear on the live post-show analysis programme. I duly travelled up to Dublin to, in my mind, set the record straight about all the positive stories around Waterford at the moment. Alas, there was simply insufficient time to get all my points across and in the very short time I was given to speak I tried to get in as much positivity about the City and County as possible.

The lessons to be learned are very clear. If we are to put Waterford on a national television platform those participating must be mindful of the audience that will be watching the final edited programme. As I have said on many occasions we are ALL responsible for job creation, positive reinforcement and talking positively about this great City and County. We ALL have negativity in our lives but when the opportunity arises we must switch on our positive gene for the betterment of everyone and sadly for “The People’s Debate” we missed that opportunity.

 

Finally, I could not sign off without once again saying a gargantuan “Well done Ireland” in the referendum vote on 22^nd May. Whilst, I could not vote myself the overwhelming YES vote was a huge endorsement by the people of Ireland and to see so many people engaged in the debate was extremely positive, upbeat and heart-warming. 

I wonder if there will be as much enthusiasm for the next General Election!