Today’s headline - tomorrow’s fish supper wrapper!

“Today’s headline - tomorrow’s fish supper wrapper” is a phrase often used back home, in Scotland, when referring to the millions of fish and chips, or deep fried mars bar takeaways, that are still wrapped in the previous day’s unsold national and local newspapers. Both the broadsheets and redtops are recycled for this very purpose and for some reason your fish supper always tastes better wrapped in newspaper.

This much worn phrase implies that no matter how good or bad a printed headline is, in the vast array of news print we have available, it undoubtedly has a very limited lifespan. The sensationalism of a newspaper headline is more often than not extremely short lived and therefore all too easily forgotten!

It is without doubt our ability to forget that has Government, aided by their very clever PR gurus, that regularly and without challenge allow contentious and controversial issues to be “shock news” for a relatively short period of time as they are aware that we all literally “forgive and forget” in the space of a few days.

We can see clear battle lines being drawn when unpopular decisions are about to be made. With a quantifiable time period for the bad press fallout and social media pillorying in place. Rest assured there are advisors upon advisors acting on behalf of the many Government departments, working away into the wee small hours calculating just how long a bad news story will run and last, and working out how to “ride out the chorus of protest and disapproval”.

It is these risk and reward calculations that allow Government to make unpopular choices and deal with a plethora of embarrassing headlines. Even though we have no official word as to who or what will constitute the makeup of the next Government we have already seen, read and forgotten the recent headlines over the retaining, recharging or ditching of water charges!

We will read with regularity over the coming few days and weeks claim and counter claim as more and more insider inter-party negotiation information is leaked to the press from all mainstream political parties, alliance interest groups and independents, who could well be holding the balance of power of the next Government – a throwback to the “good old days!”.

This in turn will create sensational and often spurious headlines with a view to creating shock and astonishment for the reader. However, we must be prepared to dig deeper beyond the initial headline to get at the truth of the story to formulate our own opinions.

Sometimes we can and will be swayed by headline grabbers who cynics might say are published by newspapers to increase sales. After all bad news seems to sell many more newspapers than a good news story headline.

To tackle the various hot ticket issues in the next few weeks we need in turn to voice our own opinions and concerns to those who will making the decisions behind closed doors and in the corridors of Dublin. After all did we not go to the poles to vote for change? This can of course be done on a very local level through our four newly directly elected members.

But be warned the clock is ticking on our opportunity to have our say and voice our opinion. But it is never too late to make that difference.

We are all responsible for creating our own headlines and making the printed news matter to us. The last things we need in Waterford and Ireland Inc is a whole series of newspapers headlines that will simply disappear into our green refuse bin. Ultimately biodegrading or being recycled into another sensational newspaper headline.

As tax payers and voters we must not be frightened or concerned about contacting and lobbying those very people we ultimately employ. We are all responsible for making change for the betterment of Waterford and the wider society in general.

Don’t let today’s headlines be tomorrow’s fish supper wrapper!

Are we using the wrong type of bricks to get the City back on track?

Are we using the wrong type of bricks to get the City back on track?

And to try to explain what I mean I will revert back to my childhood and when we were all “wee bairns” we all played with Lego Bricks, Stickle Bricks, Duplo Bricks and probably Meccano (advanced types of bricks if you like). But what we never did was try to play with them all together or try to create a design that incorporated aspects of multiple differing bricks, as it simply did not work. No matter how hard you tried the Lego was not compatible with the Duplo or the Stickle Bricks and absolutely nothing was compatible with Meccano!

As a child our worlds were completely consumed by one type of building material that suited one specific age group until we were old enough to eagerly move onto something else that suited a completely new older age group.

My own building path went as follows; Stickle Bricks, Lego, Meccano and then Airfix, and I would hazard a bet that many reading this article followed the exact same path – age permitting of course.

This was of course a deliberate ploy by each manufacturer and I am sure that they all agreed in the confines of cosy “Golden-Circles-Boardrooms” that each would target a specific market sector and by ensuring that each construction set was non-compatible with another in the market they could ALL have some market share and of course each would then have a chance to build brand loyalty. What ultimately happened with each of these toys is that you were either a Lego boy or a Meccano boy or Airfix boy and so on. We see this now replicated in the twenty first century but with phone brands – it is either Apple, Samsung, HTC, Nokia, Blackberry and so on.

What has made many toy manufacturers and today’s modern phone suppliers so successful is that they have literally moved heaven and earth to make you the consumer brand loyal. They have ensured that you have made an informed choice to support one particular manufacturer as you have become accustomed to that brands; quality, feel, technology, design, the tactile nature of the product, the way the product make you feel and so on. By sticking to one winning formula that is ever evolving and ever improving, albeit in small increments, they have ensured that you will stick purchasing what you know because you know “It does exactly what is says in the tin.”

So what of brand Waterford and the future development of the City and its City Centre?

There has been much talk and debate in recent weeks around the future Urban Renewal Plans, the North Quays, the Michael Street Shopping Development, the Apple Market Development and of course much debate around the developed Viking Triangle area and access in and out of this area of prime real estate or our most expensive bus park, as some are now calling the area (and with some justification too).

But in terms of moving the City forward I often feel and so do many others that there appears to be very little joined up thinking when it comes to actually developing the City. Or in other words some are Lego users, some are Stickle Brick champions and some are Meccano aficionados.

On the surface we have many, many great and potentially future changing ideas but I and many others do feel that getting them ALL to work together in harmony for the betterment of Waterford citizens will be a monumental task, an impossible task even. One does get the feeling that all the plans we read and hear about are somehow being drafted and discussed in isolated underground bunkers where no other opinion matters for fear of upsetting someone, and as a result we do not get the much needed robust debate and we do not get people willing to put a hand, never mind their head, above the parapet. It is almost as if there is a collective fear around getting involved or perhaps there is a fear that decisions have already been made and no matter what lobbying or interaction takes place the only opinion that matters is the one that comes out of the underground bunker!

I admit that there is concern and apathy from many businesses that despite the circa €33,000,000 paid in commercial rates they will never really be listened to and the citizens of Waterford at times simply feel “What is the point!”

We have yet to build any brand loyalty towards the City and we are ALL confused as we see too many different messages and this ultimately will create confusion, bewilderment, apathy, indifference and so on. The City must start delivering projects in real-time and delivering these in a proper logical order.

So, let us deliver and build the Michael Street shopping centre, then deliver a North Quay development and if we see hundreds of thousands of extra tourists and visitors spending money in the City as a results of these two developments, then have a look at the traffic flow and roads.

But whatever we do we must ALL be using the same type of bricks otherwise nothing will get done.

ENDS