Are we using the wrong type of bricks to get the City back on track?

Are we using the wrong type of bricks to get the City back on track?

And to try to explain what I mean I will revert back to my childhood and when we were all “wee bairns” we all played with Lego Bricks, Stickle Bricks, Duplo Bricks and probably Meccano (advanced types of bricks if you like). But what we never did was try to play with them all together or try to create a design that incorporated aspects of multiple differing bricks, as it simply did not work. No matter how hard you tried the Lego was not compatible with the Duplo or the Stickle Bricks and absolutely nothing was compatible with Meccano!

As a child our worlds were completely consumed by one type of building material that suited one specific age group until we were old enough to eagerly move onto something else that suited a completely new older age group.

My own building path went as follows; Stickle Bricks, Lego, Meccano and then Airfix, and I would hazard a bet that many reading this article followed the exact same path – age permitting of course.

This was of course a deliberate ploy by each manufacturer and I am sure that they all agreed in the confines of cosy “Golden-Circles-Boardrooms” that each would target a specific market sector and by ensuring that each construction set was non-compatible with another in the market they could ALL have some market share and of course each would then have a chance to build brand loyalty. What ultimately happened with each of these toys is that you were either a Lego boy or a Meccano boy or Airfix boy and so on. We see this now replicated in the twenty first century but with phone brands – it is either Apple, Samsung, HTC, Nokia, Blackberry and so on.

What has made many toy manufacturers and today’s modern phone suppliers so successful is that they have literally moved heaven and earth to make you the consumer brand loyal. They have ensured that you have made an informed choice to support one particular manufacturer as you have become accustomed to that brands; quality, feel, technology, design, the tactile nature of the product, the way the product make you feel and so on. By sticking to one winning formula that is ever evolving and ever improving, albeit in small increments, they have ensured that you will stick purchasing what you know because you know “It does exactly what is says in the tin.”

So what of brand Waterford and the future development of the City and its City Centre?

There has been much talk and debate in recent weeks around the future Urban Renewal Plans, the North Quays, the Michael Street Shopping Development, the Apple Market Development and of course much debate around the developed Viking Triangle area and access in and out of this area of prime real estate or our most expensive bus park, as some are now calling the area (and with some justification too).

But in terms of moving the City forward I often feel and so do many others that there appears to be very little joined up thinking when it comes to actually developing the City. Or in other words some are Lego users, some are Stickle Brick champions and some are Meccano aficionados.

On the surface we have many, many great and potentially future changing ideas but I and many others do feel that getting them ALL to work together in harmony for the betterment of Waterford citizens will be a monumental task, an impossible task even. One does get the feeling that all the plans we read and hear about are somehow being drafted and discussed in isolated underground bunkers where no other opinion matters for fear of upsetting someone, and as a result we do not get the much needed robust debate and we do not get people willing to put a hand, never mind their head, above the parapet. It is almost as if there is a collective fear around getting involved or perhaps there is a fear that decisions have already been made and no matter what lobbying or interaction takes place the only opinion that matters is the one that comes out of the underground bunker!

I admit that there is concern and apathy from many businesses that despite the circa €33,000,000 paid in commercial rates they will never really be listened to and the citizens of Waterford at times simply feel “What is the point!”

We have yet to build any brand loyalty towards the City and we are ALL confused as we see too many different messages and this ultimately will create confusion, bewilderment, apathy, indifference and so on. The City must start delivering projects in real-time and delivering these in a proper logical order.

So, let us deliver and build the Michael Street shopping centre, then deliver a North Quay development and if we see hundreds of thousands of extra tourists and visitors spending money in the City as a results of these two developments, then have a look at the traffic flow and roads.

But whatever we do we must ALL be using the same type of bricks otherwise nothing will get done.

ENDS

Quay to success lies in our City Centre!

North Quays artist impression.

I read with interest last week’s blanket coverage around the purchase of the North Quays by Waterford Council or the fact it has now been stated that the Council will take control of the North Quays – two completely different scenarios. What this actually means for the City and County will no doubt come out over time and as they say the devil is always in the detail.

Of course the development of this prime real estate has to be warmly welcomed and yet we are already reading proposal from various sources that this option and that option would be the best for the City. But what surely matters is that this area of the City’s infrastructure is developed rapidly and must also be developed in such a way as not to stop the critical and much needed development of the actual City Centre – the very heart of Waterford.

There were many attention-grabbing reports last week including, what I think was a ridiculous suggestion, that DIT should get involved in this process. Now where is the sense in that when we have our own WIT is screaming for University status and yet we have a Councillor wanting to involve a Dublin third level institute in what has to be a jealously safeguarded Waterford City project! The mind boggles sometimes.

Bustling market in the City Centre.

The North Quays could and should be one of the most attractive areas of the City and has to be developed for the benefit of the City, the County and the South East and it has to be selfishly developed in this order of priority.

It would also be worthwhile finally tackling the issue of Ferrybank and the complicated legacy of should this area be part of the City or part of Kilkenny. I would hope that there will be an announcement around this topic, in the near future, and again I would hope that the decision will be made for the betterment of the City, County and South East.

Developing the North Quays will of course bring the north side of the river back into the heart of the City if developed sympathetically and correctly. And as I have said this can only be good for the future of Waterford City.

But what of the very heart of Waterford City, its City Centre, which has in many people’s eyes been neglected from development for many, many years?

Can we justify spending or investing more money in the development of the North Quays without first of all redeveloping our City Centre?

We now know that the development of the Viking Triangle (VK) which has been welcomed but has the VK area driven the much promised footfall back into the heart of our City Centre? Have we seen the promised connectivity between the VK and retail core of the City? And have we educated tourists to stopping in the City for more than a few hours to ultimately staying a few nights in our City hotels and accommodation providers?

These questions must be answered before we rush to develop the North Quays. We have been quite rightly told for years that out of City development will not be permitted as this will destroy the very heart of our City Centre and yet we have failed to see equal investment support for the City Centre when compared to areas such as the VK and now perhaps the North Quay.

Blackfriars.

We cannot keep going on ignoring the fact that the City Centre needs investment, the City Centre needs to incentivise new retailers and the City Centre needs to have lower commercial rates to encourage retail and service industry investment. These plans have to be implemented otherwise we will see yet another area of the City be developed to the detriment of the City Centre. At a time when we need to be concentrating on creating the most attractive City Centre in Ireland and creating an experience that is uniquely Waterford focused will we be distracted by this exciting new project that has now appeared on the horizon?

There is limited funding available for every type of development and the simple fact is that we cannot be sidetracked and surely our priority now has to the City Centre’s development.

Without a vibrant City Centre we will not attract investment, we will not attract tourists, and we will not attract the people of Waterford into our City. The vivacity of the City Centre cannot be underestimated and when I walk in to the City at the start of the week or in the evenings and see just how quiet it is it begs the question “Have we collectively forgotten about developing OUR City Centre?”

The black fountain/obelisk does not work, the “car wash” on Broad Street has never worked, we have crocked lighting pillars in George’s Street, Blackfriars is very uninviting and so on and so on.

Purple Flag for Waterford City.

We have literally spent thousands of Euro investing in the Purple Flag initiative and thankfully this achieved an accredited award. However, the flag is flying rather limply now and this is in part due to a lack of external communication outside of the stakeholder group. Now is the time to bring home ALL our birds to roost and play to our strengths and deliver a City Centre worthy of this Purple Flag award. If we do not invest now in the City Centre we will very quickly come to the stage where we have deliberately created our own City Centre doughnut with an empty centre and lots of exciting opportunities around the periphery.

This course of action will over time once and for all “kill” our City Centre and there will be no recovery from such a doomsday scenario. If we are not careful and if we as citizens do not have our say then it may well be too late for all of us to see the genuine regeneration of the Waterford City Centre.

Waterford City South Quay at night.

In a time when there is so much pressure of inter-web shopping we must create a shopping experience like no other and we must give the very best service to every single customer that comes to Waterford. Until we are prepared to go that extra mile how can we expect others to travel ten of hundreds of miles to visit our historic City?

OUR City Centre has been crying out for urgent investment for a number of years and the money must be found to ensure the City Centre at the very least keeps pace with the VK and any proposed North Quays development.

Do we take the very innovative step of claiming back the South Quays as well and once and for all introduce affordable car parking to drive footfall back into the City Centre. This of course would be too easy and too simplistic – or would it?

Finally, we must all remember that without a healthy heart no one can survive!

Purple Flag will restore some balance to City spend.

As a wee boy growing up in Glenrothes, in central Scotland, our family lived on an estate that was designed as part of a number “New Towns” built to house the overspill of the redevelopment of Glasgow’s infamous tenements.

These new town planners had designed self sufficient housing estates that contained the entire infrastructure needed for modern family living in 1960’s Scotland. This included compact modern housing, a “village green” type grassed play space, secure garage lockups for your modern car, local shops, primary schools, a post office, lots of open space and one of my most enduring memory’s was a state of the art playground with new shiny brightly painted playground equipment that was in my mind the best in the world.

The playground that serviced Cromarty Court was on the way to my school, Rimbleton Primary, and was the most wonderful of places to start an adventure from. Included in this playground was one huge monolithic slide (or "shoot" as we called this in Scotland) that was in my eyes simply the highest structure I would ever have to climb, a series of three swings, the essential (yet lethal) brightly painted steel and wooden roundabout, but the most impressive of all these items was the yellow and blue seesaw that sat at the very heart of the playground. This to me was the best of the best of all the things to play on and partly due to the fact that a fall from the top of the shoot one sunny day put me off this once favourite play structure.

One of my many memories of playing on the seesaw was of course seeing just how many of your friends you could get standing on this balance beam on what would today be seen as a health and safety on no. Unfortunately, the once common seesaw has been replaced by those wobbly and springy ducks, hens and elephant contraptions that break ALL your teeth or give you children whiplash.

One abiding memory that will stick with me forever would be when one of my, shall I saw heavier playmates, would sit at one end of the seesaw and I would be left dangling one hundred feet in the air helplessly bumping up and down on the seat to try and bring my end of the seesaw back down to terra firma. On the odd occasion, when I would be feeling brave, I would push myself over the brightly painted safety handle and edge inch by inch towards the central pivot point and through the powers of some mystic magic seesaw fairy I would somehow make myself heavier thus levelling out the weight distribution and bringing the seesaw back down to ground. I would later learn in Physics classes, at Bell Baxter secondary school, that at five years old I was in fact implementing one of Newton’s many laws, which to this day I still do not understand and so I will be sticking to my fairy theory.

It was this memory that sprung to mind in early December when I was in the City Centre and several businesses from the George’s Street, Gladstone Street and O’Connell Street area of the City stopped me and asked why there were no additional Christmas lights etc in these areas when compared to Christmas of 2013. I believed that the reason is due to the fact that the ice rink this year had been moved and was set up further down The Quay, towards Rice Bridge, and that this meant there was no additional emphasis on the entrance to Winterval up and through Gladstone Street and along George’s Street. In 2013 there was a greater importance stressed on bringing footfall through the City Centre by directing people up Gladstone Street and along George’s Street and thus in 2013 there were significantly more lights, a number of craft cabins, some food stalls, better signage and even a gigantic blow-up snowman or bear or something on The Quay showing you the way through Winterval.

This year there was very little in the way of Christmas decorations in these areas and many traders and businesses were feeling that they had been forgotten in 2014.

Some traders and businesses had even said to me that there was a clear inconsistency in terms of investment in this area of the City when compared to other areas of the City and this of course has led to many metaphors coming my way.

But the one that seemed to be coming to the fore was the idea of an unbalanced seesaw where one side of the seesaw had seen significant and continued monetary investment at the cost of the other side. Thus there will always be one area of the City looking better than the other and for a City the size of Waterford this is extremely noticeable and sticks out like a sore thumb.

Clearly, there has to be a rebalancing of the seesaw and this cannot be the sole responsibility of the traders and businesses that have chosen to invest, work and trade in this once bustling area of our City. Over the last few weeks we have seen and heard of numerous entrepreneurs investing in property in this part of the City to start that renaissance process. But this would be made much easier if it was felt that there was at the very least some parity in terms of future investment. If we are truly to drive the City forward then we need to encourage more investors into the City and this will be made much easier if the current set of entrepreneurs feel that the seesaw can be balanced.

The proposed Purple Flag for Waterford City will incorporate this area of the City Centre and in fact extend right the way down The Quay towards Rice Bridge. If we are to be successful in marketing the City as a future Purple Flag destination then we need to see an accelerated investment outside of the Viking Triangle area. There are a significant number of commercial rate payers across the City Centre that wish to see not only an increased investment but fairness in terms of balancing that investment. An investment that is ultimately partly paid for in the commercial rates contributions made on an annual basis by the businesses and traders across the whole City Centre.

Through the wonders of Google maps I have discovered that my playground still has the slide and three swings, but sadly the roundabout and my seesaw have been removed – no doubt removed by the mad health and safety world we live in today.