It is official – “Summer’s here!!!!”

The June Bank Holiday weekend is once again just around the corner. Boy does this come around quicker each year, or am I just getting older?

This of course means that we can forget for a few days at least, our woes, the political bickering of the FG leadership campaign, the effects of Brexit, the shenanigans surrounding the funding of our SDZ, our missing catheterization laboratory, our representatives’ empty promises and so on. As the City Centre will be buzzing with all manner of musical delights and a not insignificant hint of colour, over this June Bank Holiday weekend.

Returning to our streets will be the annual “City in Bloom”. A collaborative project between Waterford Council and Waterford Business Group (WBG), which has made a noteworthy contribution to additional Tidy Town points for the City. This, cross city project, has grown literally from few very small seeds, i.e. a handful of window boxes, to over 300 floral displays! In truth, there is no limit to this projects growth potential.

Start looking up at buildings and business shop fronts in the city centre, O’Connell Street, Ferrybank and Ballinakill Shopping Centre. Soon you will start to see the hint of the riotous colour which will soon engulf Waterford’s main footfall areas. City in Bloom will deliver once again for Waterford. In 2018, there could well be an exciting application to “Tidy Towns”, for Waterford City. Plans are afoot, to launch a bid as part of a “Bigger and better Tidy Towns”, supported by WBG. There is even consideration being given to the introduction of specific “Pollen bee friendly flowers!”, to make the application unique. The seeds have well and truly been sown (pardon the terrible pun)!

To launch the 2017 City in Bloom festival of flowers, there is an excellent competition for businesses to take part. WBG have teamed up with one of their members, Morris’s DIY on the Cork Road, to offer a €1000 voucher to the “Best 2017 improved shop/business front”. Some say that the best competitions are the simplest. All businesses have to do is post a before and after picture on www.facebook.com/WaterfordCityCentre/ Pictures must be posted before the August Bank Holiday and the winners will be announced in mid September. Businesses are allowed to post pictures retrospectively, provided the facelift/improvements took place from January 2017.

In conjunction with the launch of City in Bloom, Summer in the City makes a very welcome return to our city centre. On the main stage in John Robert’s Square we will see live acts performing across the opening weekend and right through, the hopefully long balmy summer weekends, to late August. The programme promises to deliver some age old favourite tribute acts, a smorgasbord of local singing talent and then there’s ArtBeat. This will once again showcase some of Waterford’s best emerging young talent. Bailey’s New Street will host ArtBeat every Saturday afternoon.

If we can now ask the weather gods to shine down upon us this summer, we are sure that all the programmes being launched this weekend, will help to get our city rocking, over the months of June, July and August.

There is much to look forward to around the wider county as well. You will find that there is a festival taking place somewhere, to undoubtedly suit any interest, hobby, or pastime. In terms of the bigger national and international picture, Redwater is flying the PR flag for our pretty, attractive coastal villages. We have already heard stories of people coming to the locations, where this drama has been filmed. Long may this continue and we hope to exponentially see more and more coming as the programme develops its fan base.

Our city should bloom during the Summer of 2017. As we get ready to sow some very strong roots for future growth and better news, in terms of our economic recovery.

There is much to look forward to on our horizon. In the meantime please do take time to look up at our wonderful quirky, higgledy piggledy buildings, sporting the colours of summer. Enjoy the free entertainment being provided across the city centre.

Above all “Live local, love local, shop local”.

After rolling our Easter eggs, we’ll surely have a sizzling summer!

For some, the wait for Easter was simply too much. An odd sip of Clonmel Chardonnay, or a smaller than usual glass of vino, was by all accounts just about acceptable. A wee nibble of the children’s bar of chocolate, when they were out of sight or better still asleep. Maybe even the odd raiding party on the sealed, time locked biscuit box, which has been clandestinely calling you, for the last few weeks.

After abstinence of many, many weeks, Sunday past brought welcome relief for the masses. The strange habit of devouring far, far too many chocolate eggs than you would have thought possible. Guzzling a copious quantity of alcohol was quickly followed for many, by the annual words of Solomon’s Wisdom “Never again!” Yet we can all look forward to the same purgatory, forgiveness and indulgence, in approximately 347 days time.

In the meantime, we can ALL begin to look forward to a regenerated Waterford City, with the exciting plans of the SDZ (Strategic Development Zone) on the North Quay. Sadly, no longer to be part of a bigger, better and brighter “North Waterford”. That hotel on the hill, finally being sold to a man with a vision and a passion for Waterford. The promise of a rapid build, development and delivery of the Michael Street Shopping Centre. These projects and many more, according to media accounts, will mean that we have to wait slightly longer for all our ducks to truly line up.

But in the very short term we will surely have a “Summer to savour” in 2017.

The annual Waterford City in Bloom collaboration, between Waterford Business Group and the Council, has in the past two years expanded beyond all expectations. Not to sit on their laurels, the organisers have expanded once again and this year there will be in excess of 300 baskets being displayed across the whole city. In particular, the businesses along O’Connell Street have come on board in abundance and this should be commended.

The 2016 Tidy Town judging panel, purposely singled out City In Bloom, as part of the increased points allocated to Waterford City. They also specifically stated, that they wished to see this noteworthy collaboration continue and expand for 2017. This is just what will happen over the next few years. Hopefully, in conjunction with supplementary proposals that have been presented to the Council, for a unique sculpture/display on the city centre entrance roundabout, at Plunkett Station, and a flag project that will festoon Rice Bridge with tricolours of the world – and not before time, I hear far too many of you say!

Summer In The City returns this year, after an absence of twelve months. Due in part, to the music festival that was Summerval, having been dropped from the playlist. There is a promise that this will be a return, to delivering what our populace and our visitors want. Good old street entertainment. A busking themed festival, has been much talked about. Maybe, if someone is prepared to grasp the mantle, this could take place during a future Summer In The City. Thus, expanding the offering and attracting an ever growing audience.

On the retail front we can already see business owners investing in our city centre. There are new premises opening, on what seems like a weekly basis. Many buildings are getting a fresh shiny, or matt coat of summer paint. It is great to see the variety of colour being displayed on our shop fronts. As individual as the shop products on offer.

 

The Apple Market’s new roof is taking shape and boy does it look great. Its steel frame, to this boy of the seventies, looks just like one of the Star Destroyers from the Star Wars series of films. Maybe we could ask some of the cast to officially open this multi-tasking space?

Running in tandem with the Apple Market’s brand new roof are the other open space/public realm works. These too will also transform our City to all who care to visit.

This City is at long last beginning to shout just that wee bit louder.

One year on!

It has been one year since I started writing my wee column in the Waterford Today. WOW, time does fly as you get older!

I switched from another “Waterford” free sheet, due to the fact that it was not really being produced in Waterford. As a “blow-in”, who is passionate about Ireland’s Oldest City, I was very conscious that to be supporting the “Made in Waterford” brand, I had to be contributing to a Waterford produced product. A chat with Paddy (The Editor) Gallagher and we agreed a seamless transfer to Waterford Today. A publication that has a small, but significant, tagline that you may never even have noticed - “ABC accredited circulation”.

It is funny that having worked, so many years ago, for the exhibition arm of a European publishing company, that literally sold hundreds of thousands of pounds of monthly advertising, I would once again understand the significance of Audit Bureau of Circulation figures. These are figures that detail just how many people are reading a particular publication.

Sometimes, you do wonder if such stated figures are correct. But, judging by the number of people who do tell me that they read my wee column, on a regular basis, I have to assume that, in the case of Waterford Today, their readership numbers are extremely high and reflective of the ABC accreditation.

That is good news for me. As I know that when the newspaper arrives through your letterbox or is collected at your local newsagent, you will read this and share with other family members in the household. Yes, I also publish the article as a blog and this in turn is shared through the Waterford Business Group and the Ferrybank Newsletter (both on Facebook). These additional outlets give the article extremely high readership numbers and for that I am eternally thankful and, well, surprised and humbled.

To have the opportunity to speak one’s mind, through the medium of print, without the need to hide behind a pseudonym, is a wonderful opportunity to spark debate and openly discuss significant issues. As can be seen from the reaction to my recent article on Summerval. Front page headlines in one weekly newspaper and headline billing on Deise AM!

The point of such articles is to inform, you, members of the general public, by making more

transparent the information that is readily available to you, but is perhaps deliberately difficult to find. For Waterford to move forward we do need more inclusiveness and this starts with early engagement and a more open communication flow. Something that we in Waterford are, if the truth be told, not particularly good at.

There appears to be a communication block when it comes to getting many a vital message across. Maybe, the people of Waterford have just switched off to the current crop of communicators, as they feel that they are constantly being spun. Or perhaps the way that the information, deigned to be divulged, is being packaged is wrong, inappropriate and written in gobbledegook. The messaging becomes irrelevant because it is presented very poorly.

An advert on local radio does not reach ALL the masses. A notice in the local papers is NOT always read. A leaflet left in a public building is NOT always picked up, and so on.

To get any message across and understood you need a combination of many resources. Perhaps the one most forgotten about and most powerful is face to face interaction. Nothing beats “wearing out the old shoe leather” when you need to maximise communication messaging.

My wee column, “Waterford Business Matters”, is my contribution to help readers understand the many, many, issues that I see face the City, County and SE Region. If we do not know the issues then we cannot tackle the source of our problems.

Economically and socially we are in a very tough place and I feel that we need to be more open, honest and frank with our discussions on how to make Waterford so much better for EVERYONE.

Roll on the next 12 months.

After all you’re my wonderwall!

Waterford last weekend was a heady mix of colour, sunshine, Bluegrass and crowds of people. The late summer weather brought people out of their homes and attracted many a day visitor from across the south east region, to the City and County, to see and experience, two most diverse of festivals.

The 22^nd International Bluegrass Festival, took place in the picturesque village of Dunmore East and has been around, ehmm, for a number for years. This niche celebration, helps to extend the tourist season for the village, by incorporating a significant festival, into the last weekend prior to the “schools going back!”

Blue skies, “warm” Atlantic waters and very busy beaches all added to the festival’s flavour. This in turn attracted families, by the hundreds, and such is the compact geometry of the village, that mum, dad and the bairns, really could find something for everyone over the weekend. There were very few tears and tantrums as the Bluegrass delivered in spades and our home-grown Olympian, Mr Thomas Barr, added to the colourful mix by making a special guest appearance.

In the City, we were once again treated to a riot of colour, as unloved walls, gable ends and derelict buildings ALL received the Waterford Walls treatment. For once the local Garda turned a blind eye to the graffiti artists, whose canvases were quite literally a blank brick or rough plastered wall.

The event, is now in its second year and has grown significantly since 2015, with around 40 murals being created this year. It is a form of street art that delivers huge impact and sparks wild debate around the suitability of the finished piece. It is this unadulterated pure expression of the mind, that makes Waterford Walls work.

In addition to the many Irish artists, we have seen talented people from all around the world, including Brazil, Mexico and Australia, come to Waterford to leave their mark on our streetscape. Their legacy will be left for at least twelve months for us to view, like, dislike, criticise, applaud and debate.

That is what art delivers for us, the ordinary Joe Soap, the non creative people of this world, who see a piece of art and say “I could do that!” But the fact is that we could not do better and it is the art we are looking that has stimulated our mind to actually think!

“All the roads you have to walk are winding...”

As you wander around the City over the next few weeks, take time to seek out and look at the art that Waterford Walls has delivered. I guarantee, that should you that pass the same piece again, you will see a completely different perspective. Each time you view the work of the artists, possibly gravitating towards your favourites, you will be stimulated to think that little bit differently, as you view them in a new context. That is what art delivers by the bucket load.

The Waterford Walls project is without doubt one of the events that we need to support with increased funding. Any increase in public funding does of course come with the caveat of transparency and accountability. But there can be no doubt that this project has longevity, the ability to grow in both size and popularity.

Waterford, last weekend, was a national news story, for ALL the right reasons. It is that type of publicity that we need to court and demand if we are to move the City forward. We have legacy issues with very poor political clout and it will take years to redress this imbalance.

In the meantime, we must focus on what we are good at and we must seek out the events and festivals that are worth their weight in gold and start backing these.

With 2017 just around the corner, our summer in the City and County should have a beginning, middle and an end. With lots of smaller “support events” taking place in between three cornerstone events of significant scale.

PS. Sceptical, I am NOT! Opinionated, YES! Passionate about Waterford – NEVER A DOUBT!

Are we getting Summerval(u)?

As we are now into the second week of August we are roughly halfway through the Summerval programme and I have to ask, “Has it started yet?”

Despite all the fanfare and pre-event promotion, many of the City businesses, a significant number of Waterford people and myself, do feel that it has been rather a damp squib, unlike the Spraoi fireworks on The Quay, a couple of weeks ago.

Dig deeper into the programming and you will see that many of our annual summertime events, attractions and festivals have been incorporated under the one umbrella and this of course is a good idea, if we are to compete with other “festival cities”. This in fact should have been done years ago and by building a strong promotional summer programme we make the whole region more attractive. However, as the majority of events were in existence prior to the Summerval banner being flown, they cannot be claimed as “new”!

Any event which receives some form of Council, therefore rate/tax payers’ subvention, should be listed under a “Waterford Festivals/Events” banner and co-promoted at every opportunity. The fallout from the Three Sisters bid has promised better interaction and closer ties with our neighbouring counties. But what about closer cross promotion from the, literally, dozens and dozens of year round festivals/events we all attend on an annual basis? Take time to count these, you’ll need more than two hands and feet to do this, and you will be mightily impressed with the levels of activities around this City and County.

So, the bigger question must be, have we received good value for money for the Summerval branding? Bear in mind that the budget for this, is in excess of circa €100,000 and if you add on the existing budgets from Summer in the City, Art Beat etc then you are looking at budgets in the region of circa €140,000. A very healthy budget indeed, when you do not have to create any new events – well at least very few new events!

Waterford Walls 2015

In addition, I have been told that the marketing, PR, event management etc and in fact all the committee work is being carried out free gratis and this should be applauded. (This of course continues the Waterford tradition of giving your precious free time for other causes.)

Thus, with no salaries, as such to pay, the whole €100k budget could be spent on new acts, new attractions, regional/national advertising campaigns, competitions, social media etc etc.

Alas, I fear that the promise that Summerval would bring thousands of extra visitors to the City and County has not materialised and in fact the whole idea needs to be closely looked at and scrutinised as it has clearly not captured the imagination of anyone.

I sat in the Council meeting when Summerval was fist muted and I know that the funding was ultimately approved by our 32 Councillors after extensive “In-Committee-Meetings.” Meetings where we, the public, our local press and media, do not get access to the minutes. It would be interesting to read those minutes and see just how forensically the business plan, budgets, cost benefits analysis etc were scrutinised by the Councillors who approved the awarding of a six figure grant!

Sadly, we will never know. But reading between the lines I would imagine that many Councillors are now asking just what value for money this exercise has delivered?

The idea of listing our many attractions/events/festivals under one corporate “Waterford’s Just Better” banner is the right way to go. But to have allocated so much money to this project, at the detriment to others, is wrong.

Yes, we needed a “Summer Festival” but the work done on the likes of Summer In The City, Art Beat etc was a foundation stone to expand on. Allocating even a fraction of the €100,000 to develop these programmes would have been, in my opinion, money better spent. There has sadly been a lack of engagement, very poor PR, and the result is no significant increase in footfall. In addition as the largest donator/sponsor Waterford Council’s logo is conspicuous by its absence from posters around the City.

Summer value – we have yet to be convinced!

Yippee, the summer is here!

Yes, yes, yes!!!! It was officially the start of the meteorological summer on Wednesday 1^st June and some say that we have much to look forward to over the next weeks and months.

The recent run of Mediterranean weather has set us all off on a “happy footing”, unless of course you are about to sit Junior and Leaving cert exams! It always amazes me that the weather, since records began, is at its glorious best just as we imprison our kids in stifling exam halls and subject them to two or three hours of trying to unpick the complex grey matter that resides between their ears. Good luck to all concerned!

The City and its wider environs have seen some positive stories recently. For example the berthing of the huge cruise ship, Celebrity Silhouette, just off Dunmore East and the thousands of day-trippers who visited the City Centre, giving a much needed boost to many a thirsty, dehydrated shop till. Of course the continued location filming of Redwater in this village, will undoubtedly add to the “Sunny South East” mantra and I am sure all involved in this production will be relishing the summer weather that currently betters most of continental Europe.

With many a festival also on the horizon for the City and wider afield there should be plenty to get our teeth sunk into and lots to do for residents and visitors alike.

“City In Bloom” will shortly burst into life and draping the Waterford in a magical multi-coloured coat of wondrous joy that will stay with us right up to September. Spraoi will be back before we know it and then there is Day Tripper, admittedly in a new venue, not the traditional City Centre location, but still promoting a line-up, that has once again something for everyone, whether you are young or an auld one! The much vaunted Summerval has much to live up to if it is to validate all the promised hype and we hope that the festival can deliver on its €138,000 funded budget. Actually adding significantly to the City Centre footfall? We will keep a close eye on this one.

If festivals are not your thing, then you only have to travel a few miles out of the City Centre to find the type of scenery that would whet the appetite of Allsopp and Spencer. “Now here’s a view!”, we could all confidently boast to this pair of presenters.

Our region has the best of both sea and mountain views. Depending on which way you drive our coast road, you get two completely differing panoramas and two vistas that would grace the cover of any Lonely Planet guide or a Michael Palin travel book. We really are spoiled for choice.

Sea swimming is of course a must and we have kilometre upon kilometre of hushed, unspoiled beaches just waiting to be discovered.

These, mostly free attractions, should and could be the envy of many another county. But sadly, once again, we seem to be possibly sinking to the bottom of the league when attracting these much vaunted International Visitors who seem to be spending many a Euro outside of the South East.

This has always puzzled me and bewildered many more besides. When so many citizens of Waterford, are aware of just what we have to offer, why oh why is this message not being spread, by those promoters of Irish tourism? 

Are we now finding ourselves, a regional tourist area, that has literally fallen between the two stools that are the Wild Atlantic Way and Ireland’s Ancient East? Are we the furthest away point from both of these behemoths and therefore seen as “just off the beaten track!”

Are we happy to be once again feeding off the odd crumb indignantly tossed to us by the powers that be?

If we are to compete with the other more established tourism brands then we must differentiate our product.

“People Make Waterford” so let’s make that happen!

Do our Festivals matter?

Festivals & mud go hand in hand!

Yes they do!

As a City and County that prides itself on a huge number of diverse annual festivals and events, some of which have actually reached International status, we should be very proud of the fact that we can state that Waterford is one of the busiest festival regions in the country.

Yet we are still, in the perception of many, lagging way behind the likes of Galway, Dublin and Cork, and when you look at what is on offer I often wonder why we are perceived to be somehow a lesser festival product than these other Cities.

Maybe they just shout much louder than us!

At last week’s plenary meeting of Waterford Council, in addition to clarification on the newly introduced Commercial Rates levy on empty premises, which along with the general commercial rates revenues, circa €33,000,000, which help fund our many festivals and events, the issue of festival funding was discussed and debated quite robustly by a number of our Councillors.

It was refreshing to see such vigorous debating, with a number of valid and poignant reasons why the proposed contributions by Council to festivals and events had to be right for the City and County.

Waterford Walls.

With circa €1,430,000 of disposable spend available to the 58 identified festivals and events the Council must get the support grant structure accurate, fair and true, to nurture the very best of these, whilst allowing a significant financial contingency to support new fledgling festivals and events, that will ultimately replace those that have come to the end of their natural lifespan.

We do need a constant conveyor belt of new festivals and events and that is why any grant or support funding available must be distributed as equitably as possible and disseminated by knowledgeable qualified people who know, or at the very least have familiarity with, what will and will not work for Waterford.

The initial draft Council document has suggested that future funding would be evaluated by a nominated three person panel. Quite rightly our Councillors literally jumped all over this suggestion by stating that these decisions should be made by Waterford’s Councillors, as they are elected to represent the people and the businesses of Waterford. An external panel, no matter what their experience, will not be as focused and or as in touch with Waterford’s event needs.

For the first time in a long time it was refreshing to hear our Councillors speaking with one voice on this matter and demanding that the Executive bring the issue of allocating grant funding back to the Councillors for their direct input and ultimately authorisation.

It would be absolutely criminal to think that a festival or event could thrive or fail on the recommendation of a three person panel who may not know the history or relevance of a particular festival or event.

The support funding available to festivals and events is a vital building block to allow growth, regionalisation and ultimately, where relevant, nationalisation through the generation of extra bed nights to the City and County.

From small acorns large trees can grow, but only if the soil conditions are right and the tree is maintained and looked after.

Up, up & away!

We can see the huge and well deserved success that Spraoi is now having, despite loss of some national funding, and the acorn planted many, many years ago has now seen this organisation support its first ever UK festival, in sunny Scarborough.

The variety in our festivals and events is a joy to behold and whilst some get huge grant income, up to circa €430,000 that some might feel could be better spent, others clearly get smaller contributions that perhaps fit the profile of a fledgling festival looking to establish roots and grow.

The split between City and County is always an interesting debate but we all know that a great festival or event for City or County is good for everyone concerned.

After all are we not one of the same?

Is the art of volunteering still alive and well in Waterford?

2014 Run for Life.

On Thursday last (30^th July 2015) I was very fortunate to be involved in the launch of the Solas Centre 2015 Run and Walk for Life. Yes, there will this year be two events in one this year! Both events will take place simultaneously on Sunday 11^th October with a sharp 12:30 start time.

There will be the now traditional 10-mile run and for the first time ever there will also be a 5-mile walk. The 5-mile walk has been introduced to bring the event back to the people, if you like, and this much easier option will encourage many, many more people to get involved.

More importantly the 5-mile Walk for Life will allow many clients, their families and their friends of the Solas Centre to take part. Both routes have been designed to get all the participants back into the People’s Park, the finishing line, at roughly the same time. This will ensure that there are more people than ever enjoying the post event activities in the Fun for Life.

During the launch event there were a number of speakers and without doubt the short speech from Fiachra Ó Céilleachair summed up what the Solas Centre and its most important fundraising event the Run for Life is all about. You could have heard a pin drop as Fiachra retold his family’s story of their fight against cancer and the important role the Solas Centre played and is still playing in his family’s life. Fiachra was delighted to let the gathered audience know that he and his three children would be completing the Walk for Life in the memory of Siobhan.

2014 Run for Life.

Fundraising for bricks and mortar are of course much easier than the continuing fundraising needed for additional services required for a project such as the Solas Centre and without a dedicated band of enthusiastic and committed volunteers it would be impossible to continually set a higher and higher bar and raise increased funds to allow expansion of services. Without a committed volunteer force then it would have been impossible to service the 200 plus clients who have visited the Solas Centre it the first 6 months of 2015.

During the Run and Walk for Life dozens of volunteers will be needed to help marshal the route, marshal crossing pints and of course service water and food stations. Without these volunteers the events simply would not happen and our volunteers require the acknowledgement of us, the public, as without their tireless work ethic the continuation of Solas Centre services would not be possible.

Another organisation I am involved with, on a voluntary basis, is of course the Waterford Business Group, now in its third year of operation. In 2015 at the first AGM we increased the committee numbers from 12 to 14 and we now see 14 good men and women giving up their time and their family time for the betterment of Waterford City and the people of Waterford.

As an example of the tireless work this committee are carrying out on our behalf. You only have to look up at the buildings around the City Centre to see the riot of colour that is part of the annual City in Bloom. This operation takes months of planning and coordination and will continue possibly right up to early October, weather permitting.

City in Bloom 2015.

In addition to the wonderful floral displays around the City Centre you cannot have helped but notice the live musical acts that are playing in John Roberts Square every Friday and Saturday afternoon. These FREE musical sessions are without a doubt bringing much needed increased footfall back into the City Centre.

The Waterford Business Group also does so much more unseen work. Whether that again is giving up free time to attend meetings, representing members on strategic policy committees, lobbying on behalf of members, meeting political representatives to lobbying for increased funding for the City.....and I could literally write and fill a whole years worth of blogs with the unobserved and unnoticed work this tireless group of 14 carry out on our behalf.

I am also involved in the 1848 Tricolour Celebration committee who voluntarily give up a huge amount of their time and their family time to deliver a feast of events, every March, that celebrate Thomas Francis Meagher's "creation" of the Irish tricolour flag which was of course raised for the first time at the Wolf Tone Confederate Club on 33 The Mall, in March 1848. As a footnote the Committee also celebrated TFM's birth date on Monday 3rd August with a new Muldoon cocktail called a "Montana" - most enjoyable and refreshing! 

On Friday, Saturday and Sunday last you could not but help notice the plethora of volunteers helping out with the Spraoi Festival. On Sunday evening in particular I witnessed firsthand young volunteers soaked to the skin, and no doubt hypothermic, on Barronstrand Street doing their bit for Waterford.

From my first hand knowledge I can honestly say that the voluntary organisations I am involved with will always give far more than they are perhaps credited for. And the people who volunteer for these organisations are the unseen and unobserved heroes of many an event and festival that takes place here in our wonderful City. I suppose that key thing that we all must do is dig a wee bit deeper to see that what we are supporting “does exactly what is says on the tin”.

Summer in the City 2015.

There are some organisations, events and no doubt festivals that rely on a huge voluntary support network and yet there are some “paid people” involved in such organisations, events and festivals. And yes some of these people in particular certainly give the impression that they are doing their bit for Waterford but not on the voluntary basis they many well promote. It is up to us, as supporters, to decide who we should support and who we should not support. I suppose the trick is that we need to do a wee bit of homework to ensure that we are supporting those that actually deserve our full support. The question of remuneration does of course play its part in this process and like some very recent high profile press coverage of charity executive salaries we need on a local level to make sure we are supporting "the cause" and not the administration costs of an organisation, event or festival.  

So, the question I posed at the start does on the surface appear to be a “YES”. But you must always look a wee bit closer to see the real value of volunteers and the groups that they support.

Have we misplaced our shovel?

Don't hold your breath. 

Waterford City Centre was literally buzzing last weekend and this in part could be attributed to the current promotional programme that is “Summer in the City” and of course the good weather helped also.

This is a cooperative effort by the Waterford Council, Waterford Chamber and the Waterford Business Group who have combined with the Council’s Art Department to organise a series of free entertainment events every Friday evening and Saturday afternoon right through until Saturday 12^th September. In addition there will be a concurrent ArtBeat project that focuses on young emerging local talent playing in New Bailey’s Street.

These two projects are truly a collaborative approach to making the City and its Centre a viable and attractive place for us Waterfordonians and our many summer visitors to congregate and enjoy some excellent entertainment. ArtBeat is also an “edgier” option for the younger members of Waterford at explore budding talent and New Bailey’s Street is certainly swinging to a different beat every Saturday afternoons right through until 29^th August.

It is by working together that we will move Waterford forward and create a product that we can all be proud of and to a certain extent we can all shout about in a positive manner.

But like so much positive news stories there is always a wee word of caution.

Whilst the City Centre is busier at the weekends we are seeing the start of the week becoming increasingly quieter. This is a concern to the many businesses and employers around our City Centre. The need to get increased footfall into the City Centre has to be a priority and increased footfall on the weekends cannot be at the detriment to the start of the week. This imbalance of peak shopping times needs to be looked at and, dare I say, we need to incentivise shoppers to come into the City Centre at the start of the working week.

In fact we need to incentivise shoppers to come into the City Centre on every day of the week!

With another large development about to open in Ardkeen Shopping Centre we will see further erosion of the possible market share for the City Centre and there can be no doubt that this will have an adverse effect on the footfall. We know that there are so many people who have simply gotten out of the habit of venturing down the Dunmore Road or down the Cork Road or coming across the bridge to access the City Centre and this has to be of immense concern to everyone.

Are we now inadvertently creating our own City Centre doughnut and are we ever so slowly strangling the life out of the City Centre?

I would be concerned that we are not creating enough incentives for people to come into the City Centre and this always brings us back to the age old problems and fiery topics of car parking and retail mix. When we hear and read about proposal to spend money on the North Quay and other areas “outside” the actual City Centre we must ask the question would such large sums of money not be better spent addressing the South Quay car parking. Is not the solution staring us in the face?

We need to “take back” the South Quay and reinvent this space/area as public realm space thus allowing us, our visitors, our tourists and alike to actually access this wonderful piece of real estate. I am sure the costs involved in claiming back these areas would be much less than any investment into the North Quay and would an attractive South Quay ensure an accelerated development of the North Quay. This proposition along with a radical solution to cheaper and more affordable car parking would drive up footfall in the City Centre and encourage a better retail mix. After all no big retailer will invest in an area that does not have the creative potential to deliver ever increasing numbers of shoppers and therefore income. 

Yes, the proposed Michael Street development will help our retail mix but just how long will this project take to come to fruition and will it come on stream in time to help boost the footfall to the City Centre. A North Quay development will also help in attracting “business people and suits” to the City but again just how long will we have to wait for this development, and judging by how long it has taken to knock down the old mills I would not be holding your breath.

Groundhog Day.

Surely, we need to be acting now and we need to be acting collaboratively to get our City Centre re-energized once more and the clock is ticking extremely fast and if we and the powers that be are not prepared to act in an accelerated manner surely it will be too late. And in years to come will we all be lamenting that we “should have done this and we should have done that” way back in 2014 and 2015.

Well, we are now halfway through 2014 and still we waking up to the same “Groundhog Day” issues and concerns that have been dragging on for years and years. Surely, we no longer need to wait for another consultants report or another enquiry. Rather we need to act now and we need to act radically once and for all to get the people of Waterford and our visitors back into our City Centre.

The very heart of Waterford’s future plans has to be the City Centre and if we are serious about positioning the City as an economic driver of the south east, as a future University City, with a University Hospital and so on, then we need to be proactive in our solutions in tackling the falling footfall in the City Centre.

Why can’t we introduce a creative car parking solution and give free car parking to support promotions such as “Summer in the City” to attract even more people into the City Centre? Why can’t we have reduced car parking rate rates at the start of the week and so on? Why is taking back the South Quay off the agenda?

Only three possible suggestions, but suggestions that will have real economic impact and at a time when all we will be hearing in the run up to the next budget and next general election is “this will create REAL economic impact” then that economic impact needs to hit Waterford pretty fast and very hard.

You don’t have to dig too deep to find those creative solutions. Maybe we have just misplaced our shovel?

Unchained melody hits the wrong note!

Positive public relations (PR) for the City and County is an essential part of our marketing mix and is something that, as I have said time and time again, we ALL need to be aware of if we are to promote that City and County in a positive light.

The last seven to ten days have been filled with positive news stories right across the City and County. From the opening of the Lafcadio Hearn Japanese styled gardens in Tramore to the Medieval Festivals in the City and Dungarvan, Dromana 800 in West Waterford to the Promenade Festival in Tramore, Day Tripper concerts in Bolton Street and the Summer In The City musical treats in John Roberts Square and Wyse Park, (to name but a few) we really did have an awful lot to take in over the last seven to ten days.

And all of these events help create a general positive experience when it comes to making us feel better about our City and County and with the local papers full of pictures of our smiling sun drenched beaming pasty faces, eating ice cream, and attending these events, this creates a sense that we are all very predisposed to the upbeat PR messaging we are reading. These messages make us feel warm and fuzzy inside and that is good.

These most simple of generic PR messages have reinforced our knowledge that when all is said and done Waterford really is a great place to live, work and play.

The opposite side of the coin is of course how we might view and comprehend the mountains of self generated PR we come across on a daily basis.

For example, over the last 7 to 10 days we can also throw into the mix all the media and social media commentary on the appointment of the Mayor of Waterford City and County and the appointment of the Mayor of the Waterford Metropolitan area. And when we sit down in the cold light of day to review this messaging do we all believe that these types’ messages also show the City and County in the same positive light?

We have one Mayor serving the City and County (who chairs the main Waterford Council plenary meetings) and one Mayor serving the Metropolitan area of the City (who chairs the Metropolitan area Council meetings). This does of course lead to some confusion on behalf of, us, the members of the public and also leads to a number of protocol issues around who will or will not wear the ceremonial chains at this event and that event.

There is also another interesting PR dynamic that we will all see develop over the next ten months with both Mayoral councillors no doubt keeping one beady eye on the date of the next general election. Councillor Quinlan has already thrown his hat into the ring and I have no doubt the Councillor Cummins may well be contemplating doing the same.

With both of these Councillors in opposing political camps it will be very interesting to see who actually takes the lead in are

a of self generated PR and will the vast pages PR that each will undoubtedly generate be for the benefit of the City and County or the benefit of the individual?

Let us not be fooled as this process has already started and we have begun to see “the chains” being rolled out at this event and that event. The race has begun to stake a claim as a preferred candidate for the next general election and it will be most intriguing to monitor the progress of these two Councillors as they begin to position themselves with their respective party hierarchy.

So we must review and interpret the entire mountains of PR we read and are bombarded with on a daily basis and any messaging contained therein must be scrutinised and understood. We all must look at what we are reading and assess if this is, at the time of reading, relevant to “me” and if it is we will remember the context of what we read and therefore we will be more apt to regurgitate at a later date. If however, what we are reading is of no interest whatsoever to us we will conveniently forget what we have read and have no further interaction with the content of any PR article.

To be able to be interactive with any PR that we come across it is important that it is of relevance to us and perhaps more importantly it is vital that what we read connects with us and therefore plays in some way with our senses. PR will take us through a whole roller coaster of emotions and cleverly written PR will drive home specific messages that will become pertinent to us time and time again.

For Waterford City and County to continue to exponentially grow in importance within ALL of us we must keep reading positive PR messages. Messages that are not about individual self promotion rather messages that are about the greater good of Waterford Inc.

Remember to read between the lines to get the real meaning of any PR.

Waterford - a busier City than you might think!

Summer Solstice

So the longest day of the year has now passed us by and from now on the days start to get much shorter and we shall start to notice it is getting darker much earlier in the evening – just how depressing is that thought!

Still on the plus side there is much to look forward to this summer in and around Waterford City and County. I would urge everyone to actually seek out the many wonderful events and activities that have been scheduled for our entertainment and for the entertainment of the thousands of visitors we expect to see over the rest of the Summer months. And remember that many of these events and activities are actually free to attend – now if that has not lifted your spirits’ I do not know what will.

Starting this weekend is the return of the very successful Summer In The City programme of events. We will see bands and tribute acts returning to the stage in John Robert’s Square every Friday evening and every Saturday afternoon. In addition there will be family fun and kiddie orientated entertainment from 12:30 on Saturday until 14:30. ArtBeat will also be performing with live acts across the City and will be delivering their usual cutting edge blend of new local musical talent. ALL of these events are free to attend courtesy of Waterford Council and Waterford Business Group. This is the second year of Summer In The City and the programme continues to grow in popularity and is something that we all should and need to start supporting.

There can be no more excuses that the City Centre has “nothing on” as this programme of 12 weeks of  entertainment starts off this Friday and Saturday with Suzie Q and Thank Funk and runs right through until Saturday 12^th September.

A City In Bloom.

You may also have noticed that the City Centre is beginning to look “Blooming Marvellous” as more and more City Centre shops and business from the Train Station to The Quay to John Robert’s Square to Michael Street to Arundel Square start to display wonderfully colourful hanging baskets and flower boxes. This voluntary initiative started last year with the Council and Waterford Business Group and is beginning to spread right across the City Centre and in time will no doubt include Ferrybank as well. This five year project will grow exponentially year on year and we would like to believe that by the end of year five every single business in the City will partake in the initiative. The cost is minimal, the initiative supports local businesses and best of all, the entire City looks fantastic to citizens and visitors alike.

City In Bloom makes us stand out from the crowd and let us not forget that colour and flowers make people smile and the colourful displays will also make people look up at a our wonderful buildings and architecture.

But the City In Bloom needs everyone to play their part and we must be encouraging people to keep their City clean and tidy, keep their City void of dog poop and ensure that we all, where possible, encourage shops and businesses to participate in City In Bloom. There is still time for business to get involved and they only have to ask a member of the Waterford Business Group for information.

As our Summer rolls on we can look forward to Day Tripper with its blend of old and new music and this year we can all relax with a glass of Red Red Wine. The Tramore Promenade Festival in early July promises to deliver a whole host of exciting events and activities. Spraoi comes around every year at the end of July beginning of August and the 2015 event promises to bring a wonderful array of diverse acts back to Waterford City once again. The annual Harvest Festival comes to us early in September when we can celebrate all things foodie and look forward to sampling some of the best our local food producers can provide.

And outside of the events there are many, many more local events taking place such as the Boobs and Balls Solas Centre motorcycle show, National Heritage Week, Dunmore East Bluegrass Festival, Robert Boyle Summer School and much, much more.

For those feeling a little more energetic you can run in the Viking Marathon or cycle in the Sean Kelly Tour of Waterford or partake in the Comeraghs Wild Festival.

We so often hear and read about other about other towns and cities being much, much busier than Waterford and perhaps the reality is that this is simply not true. It may just be the case that these urban areas have been in this space far longer than Waterford. These urban areas have been attracting tourist and their citizens into the centres for far longer than Waterford and as a result are perceived to be much better at this process. The truth is they are much better at the Public Relations and spin and this in part makes these areas seem more attractive.

Waterford has an awful lot of catching up to do and this will take time. But we are moving in the right direction and we need to keep up the engagement with organisers of the right events that will attract the right people to Waterford and its City Centre.

I have always said that Waterford has the right people to make the City and County the MUST place to visit. It is just that so often many stakeholders are much happier to engage with people and businesses from outside of the Waterford environs. This needs to stop and these decision makers need to be secure in the knowledge that the talented people of Waterford can deliver just as much as the talented people of Kilkenny, Dublin, Galway and so on.

Once you start to dig just a wee bit deeper you start to see a picture emerging that there is actually an awful lot of events and activities going on this Summer across the whole of Waterford and many taking place in the City Centre itself.

We are really quite fortunate to have so many organisations, often thanklessly working away on our behalf, creating and running events for our enjoyment.

It really is time to celebrate the fact the as our days are beginning to get shorter there are more and more events available for us to attend. There can be no more excuses that other places do it better than Waterford because quite clearly we are leading the way and this alone is worth shouting about.