It’s “Oh So Quiet!”

“Sssh, sssh, it’s oh so quiet....sssh, sssh and so peaceful until...” are the words from the first verse of that wonderfully weird, Icelandic singer Bjork’s, 1995 song. A year I remember very, very well. This was the year I would marry an Irish lassie and through the fickle fate of fortune, ultimately end up living here, in Waterford City. Settling with my young family, in January 2001 and I have no intention of moving on.

My during my time to date in Waterford there have been a number of issues constantly courting media attention. Cementing Waterford City as the economic gateway to the South East. Delivering University status for the WIT and not may I add to this argument not a fudged “Technological” status. The full Scotch Bonnet chilli version, with ALL the associated kudos. More importantly, with the necessary funding bells and whistles. Giving our youth the very same third level opportunities to enrol at a REAL university, just like the other four cities in Ireland. A regional hospital which provides “Adequate” services for the half a million population in the region. Finally, our fare share of IDA Foreign Direct Investment into Waterford, to service our economy.

The recently published statistics, by the IDA themselves, detailing activity for 2017 are inexcusable and indefensible. Only “Four”, yes “4”, visits in the first six months of this year! Quite clearly we need to work harder on our visibility. Not only did our NHS mobile catheterisation laboratory struggle to find us, but the IDA is now having trouble pinpointing Waterford on an Ordnance Survey map.

If Ireland Inc’s economic recovery is “Well underway”, according to Leo, it’s incomprehensible that Waterford has received only 0.016% of total potential FDI visits. Why is our Government Minister and absent TD, not screaming and shouting about this s*”@e statistic?

My calculator actually coughed with embarrassment, when trying to work out such a low, low percentage! No matter how much spin you put on this figure, it must indisputably show that Waterford is being ignored and quite literally wiped off the map, in terms of REAL regional development.

Yet, it is against this myopic back drop, we are seeing Local Property Tax to be increased by 2.5 % in 2018. The suggested proposal was 10%!!!! Commercial Rates will likely face a significant increase, in the forthcoming final Council budgetary meetings. Where are the people living who are making theses decision on our behalf? Are they living in such a cosseted, cocooned financial bubble that increases are irrelevant, given their own financial circumstances? 

Last week I wrote about the Council’s very own Indecon Report. This delivered an irrefutable argument for central exchequer funding, for our Strategic Development Zone on the North Quays. This report outlined just how tough our current economic circumstances are. When you add in the lack of IDA interest in Waterford, is it any wonder that our fragile economic recovery is miles behind the rest of Ireland? It cannot come as any surprise, that we have some of the lowest disposable incomes of any of the regions.

Yet, we constantly allow others to take more and more of our hard earned cash from our pockets, without as much as a whimper!

Lots of people are shocked and annoyed about having to pay more LPT and many have told me this is the case. Has anyone actually contacted their local Councillor and asked them “Why my LPT is going up?” “What is the increase actually paying for?” I am sure we would all, albeit reluctantly, pay a little bit more if this would ensure better services, better roads, better footpaths etc. Is that what this increase is essentially paying for? Are there not indications that all these budgetary lines are remaining the same, as in 2017?

 

Last week, we also saw the release of the much lauded National Planning Framework document, showing many new key performance indicators for Waterford. Regrettably, the language used, is once again far too vague on delivery. I for one, won’t be holding my breath, awaiting these miracles, for I’d surely suffocate!

Our perplexing ability, not to question so many of these issues, ensures that we will continue to remain on the bottom rung of the funding ladder.

We’ve had “Bertie’s Bowl” and now “Varadkar’s Valhalla!”

I arrived in Ireland, some sixteen years ago, having driven a lorry containing ALL our family’s worldly belongings from Larne to Waterford City. It was a mammoth, long, weary journey at the time. There was little or no motorway infrastructure and in truth there were crappy roads everywhere, from the North to the South.

Our very small Scottish convoy, which constituted a rented 7.5 tonne truck and my Escort estate car, was stopped just across the border. This, I recall, put the fear of god into me and here’s why. In the back of my car, my air rifle was hidden inside my golf bag! I was well aware that an air rifle was illegal in Ireland, so to hide mine, I somehow thought making it look like a golf club was a good idea. Luckily the Garda only asked where we were going and once I explained that I was moving from Scotland to Waterford, he waved us on. The air rifle quickly left the Garland household once we settled in the City.

Thankfully, we have now seen major changes to the road infrastructure. The difficulties in accessing the South East corner, which took me from memory around 9 hours to get to in 2001, have been resolved. Belfast can be reached in less than 4 hours. Better still, you can actually drive from Belfast to Waterford without being stopped at a traffic light. Whilst the speed of change has been more walking pace than meteoric, there has been progress in opening up this wee sunny corner of this green isle.

When I settled in Waterford there was great talk and discussion about Waterford being THE “Gateway City” for the South East region. It would be developed to become the economic powerhouse of the region. Securing and attracting inward foreign investment, which would bring huge numbers of well paid jobs to everyone living in the “Sunny South East”. We would have a regional hospital with all the bells and whistles. A regional airport servicing the UK and the Western fringes of Europe. A university to rival those of Dublin, Cork, Limerick and Galway.

Scroll forward sixteen years and Government after Government have abjectly failed to deliver any regional development. Both the South East and North West have been principally ignored, by the very bodies that should be concentrating on promoting these disadvantaged areas. But the Irish way seems to be to ignore these problem children, sitting so far away from the epicentre of power.

The IDA’s own figures reveal a damming indictment on just how far Waterford has fallen off the table, in terms of “Promotional visits”. We are told that Waterford and the South East cannot be pushed ahead of the other regions. In fact our region cannot be promoted or receive special attention – as that would just be unfair! So, with the other regions flourishing, they're becoming an irresistible draw for yet more and  more Foreign Direct Investment (FDI), at a significant cost to the struggling NW and SE.

Our current Government recently launched the National Planning Framework, amid much pomp, ceremony and PR spin. A highlight for Waterford was Minister Coveney’s promise to double the City’s population. Yet, almost the very next day he rejected a report’s recommendations to extend the City’s boundary North across the River Suir. Talk about flip flopping, this party has it down to a T.

So, the very latest Government idea, to help a “Struggling Dublin?” with its booming economy once again, is to consider building a new City for Ireland in the Midlands region!!!!

Just where is the sense in such a stupid, ridiculous idea?

Our two struggling regions are crying out for Government investment. They are ready for regional investment and yet may once again be overlooked.

Are we really prepared to accept one more political folly after another? Who remembers Bertie’s Bowl? Now, after only a few wet weeks in office, we are planning to build Varadkar’s Valhalla. Why do our leaders feel the need to build their own Guggenheims? To be immortalised when they depart the political arena?

Surely, delivering an equitable, fair and reasonable regional development policy is a better legacy than one more Guggenheim?

Time to support our own!

One Swallow doesn’t make a summer! It is not one good quality that makes a man!

These are certainly two sayings that could well be used to paraphrase the Festive shopping period in Waterford City. Some, quite wrongly assumed, that as there appeared to have been large numbers of people visiting Waterford in December, taking in the wonders of Winterval, exploring the architecture of Ireland’s oldest city, visiting our retailers, that businesses have, figuratively speaking, made a “killing!”

This of course could not be further from the truth.

Many businesses have done well over the festive period, with the hotels, restaurants and entertainment establishments being particularly buoyant. There can be no doubt, that general retail had at best flat sales when compared to 2016 and some sales were even slightly down on last year. Many will ask just how this could be, when guesstimated numbers for Winterval could be in excess of half a million, going on the 2015 figures (we are still awaiting the official bean counter announcement)!

All the data released so far, will back up the fact that Christmas sales were, for many retailers, very disappointing. As these could account for up to 30% of a businesses’ annual turnover, the real cost of a poor Christmas, in terms of sales, hits home during the months of January, February and early March.

There are many contributing factors to these poor sales and there can be no doubt that countless shoppers, are simply holding on to more of their hard earned cash due to continued uncertainty in the economy. In addition, Waterford and across the wider southeast, we continue to be a low wage economy with higher unemployment, when compared to national averages. This in turn means that we have less disposable income to spend in our local shops. After all, if you only have €50 of disposable income in Waterford, compared to €150 in another city, then who will have a stronger, better economy – it really is that simple. WE have far less to go around.

 

For years we have suffered, as regional strategy, after regional strategy, has left Waterford City and the southeast’s economy trying to play catch-up.  We have been running the 100m, against the likes of Mr Bolt. But we have been wearing wellies that are two sizes too big, filled with custard and our lane has been coated in treacle! It is proving impossible to get on even terms, let alone be in with a chance of winning the race.

To throw even more fuel on the fire, we have very low third level attainment and we are the only region not to have a University. This in turn means that we have limited higher education capacity for our children. The lack of IDA visits is a constant thorn in our side and for the period 2011-2015 the southeast accounted for only 4% of new IDA jobs created. There are many other metrics that clearly show we have much to do to get back on an even keel. But then you the readers already know this! Don’t you?

But here is the crux of the issue. Getting people to talk openly and honestly about where our economy is, proves very, very difficult, time and time again. There are very few people willing to speak up, because they somehow fear that speaking the truth, will sound negative! Yet, our very own excellent academics, in WIT, have been saying the above for many years. So why can’t we be more honest and say it like it is?

If our businesses do not start speaking loudly enough to be heard, then many of those in power (locally and nationally) will, wrongly assume, that Waterford’s economy is “booming”. Come the Council budget next year, scores of our Councillors will vote for commercial rates increases. Maybe increased car parking charges, increased property taxes and who knows what else.

We need to stop being the “Quiet people of Waterford” and start to shout just a wee bit louder. In the meantime get out and support your local businesses – because once they are gone they are gone!

Shhhh – have we all gone too quiet!!

I am quite sure that the powers that be, in their Dublin bastion, know that all political momentum has a lifespan!

Sooner or later the drive, enthusiasm and determination, initiated maybe by an awkward political question, will dissipate and in no time at all we will have moved on to another issue. This is undoubtedly what seems to be happening with our Waterford problems.

We have yet to secure our place, metaphorically speaking, as the awkward elephant in the corner of each and every parliamentary meeting room.

Our sheer revulsion at the shenanigans, currently going on in the Department of Health and the HSE, around the life and death issues in University Hospital Waterford, seem to be falling on too many deaf ears.

On this subject there is absolutely no doubt, that in the halls of power, we have no voice. The issue of a 90 minute drive to a safe operating table, is clearly being lost. All subject matters cardiac, for the South East, are seen purely as Waterford’s problems. There has been no expansion of the issue, to include the wider region.

I can guarantee that there have been very few column inches, if any, in the likes of Tipperary, Wexford, Gorey, Kilkenny... and so on. Dublin know this, from their TDs on the ground and as they feel no pressure, from their own electorate, they are doing very little to come up with the right solution. The whole matter around UHW needs to become THE political hot potato for the South East region. TDs across Waterford, Wexford, Tipperary etc need to fear for their cosy political armchairs in Dublin. They need to be aware that the very people who put them in the Dáil, want cardiac cover that will save their lives, if called upon.

 

There will be many who do not wish to see this issue become politicised. Well it has gone down that route and now, a truly regional voice needs to sing as one. Each and every TD across the region needs to act our behalf.

The stark reality is, that if you suffer a heart attack and have to be transported by an ambulance to Cork or Dublin, you have a 90 minute window or you die!

Maybe this is the message we need to get out to the people of Wexford, Tipperary, Kilkenny...and so on. A few years ago, when there was the very real threat of Rescue 117 being moved from Waterford, people power across the whole South East region secured the service at Waterford Airport. The message was simple – be rescued by the 117 crew, out of Waterford airport, or you drown!

People were galvanised by this messaging. It was stark, brutal, simple and to the point. Everyone understood what was needed and TDs feared for their seats, if the service was not secured for the South East region. People power won this argument as a regional and not a Waterford issue.

Are we seeing the very same weak messaging, regarding the University status for WIT/Carlow, the airport runway extension, the money for the SDZ on the north quay and so on? I would say “YES!” We have not yet stimulated the latent “People Power,” that argument is clearly simmering away underneath the surface.

How we unlock this, is the key to the region getting what every other region has, namely – adequate cardiac cover, a university, real regional investment, IDA driven FDI (not just visits) and real political influence.

We seem to be rather diffident when asking for what is ultimately, the same as every other citizen in Ireland. Do we not all pay the same taxes? Do we not all contribute equally to our societal environment? Well as far as I am aware we do.

We are very poor about shouting in a positive manner here in Waterford. We must be prepared to work as a region to deliver for everyone.

Sometimes in life, you have to be prepared to shout louder than those around you. To do this you need to be equipped to stand on the parapet. 

Just where is OUR money???

We have heard many a local radio news snippet, over recent months and read countless column inches in our local newspapers, about the millions of Euros promised for Waterford’s infrastructural projects. These projects were to be “game changers” that would bring some parity to the complete lack of “regional investment” over countless numbers of years.

Yet, we are now, how many weeks on, from the last General Election and can anyone honestly says we have received a €1 towards these so called “game changers”? So many political representatives indicated that these would bankroll Waterford’s economic future.

The North Quay, where work seems to have literally ground to a halt. Due, I am sure, to engineering concerns around weight loadings on the old, frail and fragile “piles” that are precariously holding up the hundreds of tons of rubble. This whole area has been designated as a Strategic Development Zone (SDZ), which is good news and I recall that €30 million had been promised and earmarked, by FG, to develop the site and link it directly to the City Centre. That was over 16 months ago!

Has any of this money actually been drawn down, excuse the banking terminology and allocated to Waterford Council to start this much needed regeneration process? I don’t recall hearing or seeing any big media fanfare announcing that the “cash” had been lodged into the Council coffers. Therefore I have to assume that NO money has yet been received for the SDZ to start and ultimately flourish.

This same sad story can be repeated at the Airport. We were promised many Euros to develop that runway, allowing larger jets access to Waterford and the 500,000 people of South East region. But, once again, not one cent of this appears to have come our way. In fact we are now being told that money is available for everything else, but the essential runway extension!

In the meantime, the people of the South East are discovering that Dublin is now much, much closer and easier to reach. The M9 has not a traffic light in sight and with the Newlands Cross flyover, the journey time to Dublin is more than manageable and predictable. The east coast N11/M11 route from Wexford is also to a large extent quicker than days of old and when the New Ross second bridge comes on stream, we will have a choice of two very fast direct routes to Dublin.

I also imagine that the business case for a consistent, less than two hour drive from Dublin to Waterford, is now working against us. Many FDI investors have far longer commute times to work! So the case for a regional airport in the south east diminishes even further. This assumption seems to carry some weight when we review the fact that only circa 6 FDI visits have taken place in Waterford this year! We seem once again to be on the road to becoming a less attractive alternative to many other cities and regions.

There is the ongoing debacle around UHW – no need to regurgitate the shambolic mess that some have created here.

So, these three are examples of promises that have not materialised. Money that had been “earmarked” for Waterford and yet none, nil, nada, zilch, seems to have been paid to us, to start our economic recovery and get our City and region booming once again!

On foot of the non-delivery of these funds, we are hearing far too many of our political representatives scoring points against each other. Rather than working out just where this alternative money might come from, they spin the “if we were in Government line”.

Why do other political regions deliver actual real infrastructure investment? Surely, all politicians have the same access to identical Civil Servants, who might just be able to point them in the right direction, explaining how to loosen the purse strings.

We are systematically being downgraded and this will continue unless we see the promised Euros coming our way to stem the tide.

Sadly, we appear to have too many King Cnuts (more commonly know as Canute).

Our jobs and retail conundrum.

"Scoop" - a very good digger.

I like to think that I am a good “digger”, not may I add in the garden, as most things I plant unfortunately die. The green fingers in the Garland Clan definitely belong to the fairer sex – I could not even grow my GIY garlic!

What I mean is that when I wish to write about a particular topic I do my very best to dig out some research or at the very least I look for some statistical information that will help get my writing juices flowing. This in turn allows me the time to bash away on my keyboard, time and time again, so that I now really enjoy expressing my views and opinions though the medium of print.

I regularly use a number of reference sites, on the old Interweb, and the Central Statistic Office (CSO) site was used to last week garner some interesting statistics about the regional variations in a measure called Gross Added Value (GAV). This measures “the difference between production value and intermediate consumption and represents the value added by the firm.” This is a great site for statistics but I do feel that it is overly complicated to use and maybe this is deliberate so as to dissuade people from engaging.

This GAV figure is measured in Euro and the state’s average for 2012 (the last statistical data point) is €34,308, Dublin measured €51,839 and the South East came in at €23,588. Quite a significant variation then across the country, as you would expect. The South East’s high for GAV was back in 2007 when the figure was at €29,884, but this was still significantly below the state average for that year of €39,522.

This GAV figures reflects the low wages economies across the South East which should, in theory, make the SE a more competitive inward investment option.

However, a multi-national will not invest into a region based on low wages alone, it may need a specific skill set or a multi-faceted spread of skills that will ultimately help generate profit to offset what would be a multimillion Euro investment. The stakes are very high!

The low GAV also backs up the statistics that show, right across the SE, there is significantly lower disposable income for our very localised economy. After all if you have only €50 to spend at the end of the week you will spend €50 and if you have €300 the difference this makes is to our economy is considerable. This much lower disposable income directly influences the retailing opportunities in our City Centre and across the whole SE region.

Our current conundrum is this.

To get a better retail mix and a better retail branding in the City we need to see more money being spent in our local economy. But we cannot increase this spend until such times as we attract better higher paid jobs. But attracting those better higher paid jobs will affect our GAV and possibly makes us even more unattractive to future investment.

It actually is a very difficult set of balls to be juggling.

But the balls have been juggled now for many, many years and yet we appear to be no further forward in actually making Waterford and the SE an important place for increased FDI and other indigenous investment streams.

We can only improve the Status Quo by radically looking at just how attractive we are for investment, because the route we have currently chosen is clearly not working. The City, County and Region need to look for far-reaching solutions that will make the SE THE most attractive place to invest.

 

We need to be better than every other region full stop!

Perhaps one quick immediate solution is to stop looking at commercial rates as a simple cash cow and start actually incentivising investment through a lower rate structure and essentially reducing the cost of being in business in Waterford.

If we do this the future statistics will show that in 2016 was in fact a benchmark year, a year when we put Waterford back on the investment map. New foundations are needed so let us start building them now.

Jobs, jobs, jobs......but really how many?

You just knew that there was a jobs announcement on the way when FOUR Ministers turned up in Waterford City at the start of last week. Like London Buses you wait forever for one to arrive and then four arrive all at once, and before you know it they are off again tearing away at breakneck speed. However, as RTE were covering this jobs announcement it was going to be a very safe bet that some of our senior people from Dáil Éireann would turn up. But I have rarely seen such a large number of Ministers descend on our City so there MUST have been good news in the offing.

The jobs announcements last week are most welcome for Waterford City, Waterford County and of course the greater wider SE region. With Eishtec expanding into Clonmel they must now be one of the largest employers in the region, if not Ireland, with circa 1300 employees. And to think that this company literally rose out of the ashes of Talk Talk a number of years ago. With centres in Waterford, Wexford, Craigavon and now Clonmel this business is on an upward curve.

I still vividly recall the announcement that Talk Talk was to close in Waterford City. This after all was a very profitable company and a company competing very favourably in what is a very demanding and tough market sector. The Talk Talk closure affected the whole SE region and I remember after the closure collating stats to aid sourcing training grants and I was amazed by the numbers of people this company employed right across the region. This was a prime example at how a Waterford City based company created employment throughout the whole SE region.

In addition to the Eishtec news we heard of jobs being created by Bluefin, a company created from Red Hat, which was formally known as Feed Henry. A success story from TSSG, and there have in fact been many recent success stories from this operation and I have no doubt that there will be many more. The TSSG and ArcLabs resource in the WIT Carriganore Campus are literally beavering away creating ideas and future employment. It is a facility that should be more loudly promoted and championed for Waterford City.

As you can read I am extremely positive about any new jobs announcement for Waterford and the wider SE region, though I often do believe that there should be more emphasis put on the actual jobs created and not the projected jobs that might be created. We live in the present and it is present jobs that Waterford and the region require and future jobs are encouraging but far too often the larger number is always produced simply, I feel, to make the announcements “beefier”. After all every single business could project a future employee statistics but just how many of these claims are actually attainable or measured for that matter?

I assume that we are “sold” the value of the IDA’s investment based on these projected figures and I also assume that “grant aid” is based on said larger figure. Though due to the sensitive nature of IDA client discussion we will never really know what grant aid companies actually get or receive. There is no individual breakdown outside of the IDA so it is impossible to find out or estimate. It would be interesting for bodies such as the IDA to release a comparison showing whether or not these projected figures are actually attained or bettered, then we would know if we were getting value for our tax payers Euro. We know that to attract FDI here the IDA have to work very hard and they, I assume, have to be very creative with their grant funding and each FDI get a bespoke grant package that suits their own business model.

The creation of jobs is to be welcomed at all levels but more importantly for Waterford and the SE we need to realise jobs that create enough disposable income so as to have a positive effect on our localised economy. At the present moment in time the SE has one of the lowest disposable incomes in Ireland and that is not good for our economy no matter what spin you place on this argument. The very low disposable income is reflected on websites such as the Pobal Deprivation Index that clearly show Waterford and the SE need jobs that reflect higher wages and therefore higher disposable income spend.  

It is quite simple. If you have €50 of disposable income available a week you can only spend €50 of your disposable income. However, if we all had €500 of disposable income available every week then we would have a burgeoning local economy and our “colour” on the Deprivation Index would be greatly different.

We are lead to believe that the current Government are the party of Small Business and yet I see on a day to day basis very little evidence of this on the ground here in Waterford. For SME’s there are no IDA grants, very little if any EI grants and other grants are difficult to access if your business does not fit a very tight and defined selection criteria. This has to change to allow SME’s to survive and ultimately employ more people, and more importantly employ more people and give them a higher disposable income to spend locally.

To date if you are an SME in Waterford, and the majority of businesses in Ireland are classed as SME’s, there is very little support for you in terms of accessing grant aid or business funding. Yet we see hundreds of millions invested into FDI’s, which is good, but is this at the detriment to others. Surely, we must see a balanced and regional solution to grant aid and ultimately investing in our City’s future. This is not happening and if we are to return “a party of business” to Dáil Éireann at the next election then we must start to hear and read about how they are going to secure SME’s investment funding for our City, County and the greater SE region.

Do we see this Government making it less expensive to run and operate a business? No! Do we see this Government pressing local authorities to significantly reduce Commercial Rates? No! Do we see this Government creating regional solutions that will help Waterford compete with other population centres? No! And yet come to Ireland as a multi-national and we will open our doors to you and give you grants, we will give you money and so on. Really the see-saw of support investment has to be balance and balanced in favour of small business.

Waterford of all the cities in Ireland needs immediate financial help, assistance and with an election on the way you might just see more and more bus loads Ministers coming down the M9/N9 to champion their case for election to the next Government.

Be wise in what you ask them and be even wiser in deciphering what they promise. Will we ever learn from history – well time will tell.

Unity equals strength: my tip from Table 16!

Who can remember this?

There can be absolutely no doubt that Waterford City, Waterford County and the greater South East Region (SER) need a unique holistic approach to getting us back on track and in line with the rest of the Republic’s economic recovery.

There is a three tier recovery taking place across Ireland no matter what spin Government put on it. With Dublin and its own greater region running well ahead of the rest of Ireland, then coming along hotfoot close behind is the West/Cork/Shannon/Galway areas and taking the rear is the South East Region (SER) and the North West Region (NWR). If we are really to spread the vast majority of industry investment, outside of Dublin, then we must do it now just as Ireland Inc is beginning to show a better shock market price, when compared to our competitive countries across the rest of Europe.

Accelerated investment outside of Greater Dublin must happen sooner rather than later. I read a report last week that stated there is a very real possibility that 60%-70% of jobs, and therefore the population, could migrate to the Greater Dublin Region in the next number of years if there are not investment policies put in place to make areas such as the SER more attractive to business and therefore investment.

It consequently follows that to make the SER more attractive for jobs and job creation we must be in a position to make the SER the most attractive place in Ireland to invest in.

But how do we do this?

For a start we need to make the cost of doing business in the City, County and SER as cost efficient as possible. A simple starting point would be to reduce the huge burden placed on businesses through the local payment of commercial rates. Commercial rates are needed and are quite rightly a local tax that pays for local services. However, the collection of commercial rates takes absolutely NO account of how a business and or local economy is performing. And therein lies the huge problem. Our local businesses that are struggling to generate turnover and cannot employ additional staff because the fundamental cost of being in business is crippling in terms of the commercial rates contribution.

I have for a long time now advocated that a commercial rates system similar to that operated for VAT payments should be introduced, and we know that the VAT collection for 2014 and at the start of 2015 is now well ahead of budget estimates. As a business becomes more profitable then the commercial rates income can increase but when times are harder this imposed burden placed on businesses must be consequently lessened. This in turn will go some way to ensuring unemployment is kept to lower levels as businesses can afford to retain staff members.

Following on from lessening the cost of being in business in the SER we had a visit last week from The Minister for Jobs, Enterprise and Innovation, Richard Bruton TD, and supported by Enterprise Ireland with a road show in the Tower Hotel that focused on the SE Jobs Action Plan. I had attended two previous meetings and expected much of the same.

However, this was to be a very different event with circa 160 people from around the SER sitting at tables of 8-10 with each table or “Innovation Cafe” (as it was termed) specifically tasked with investigating and exploring a specific theme. Our table, Table 16, was looking at the “branding” of the SER and how we could make a difference to the current perceived representation. Other tables were looking at education, clustering, innovation etc.

Table 16 was made up of people from right across the SER – Waterford, Kilkenny, Wexford and we even had guest from neighbouring tables visit us who included people from Tramore and Limerick. Our “branding” table were to look at the current image of the SER and what a future image should look like.

We all agreed that the SER is not only a great place to work, there are good educational establishments, pockets of significant engineering and manufacturing companies, terrific scenery, superb beaches, many important ports, an excellent road network, magnificent rivers, great hotels, great food, brilliant restaurant etc etc.

My notes from Table 16

In fact Table 16 could not see any reasons for investing anywhere else!

And yet we lag so far behind in terms of inward investment, job creation, and third level attainment and so on. We need to find the fundamental reasons as to why we are not competing with other areas of Ireland and why we are not landing many more multi-national companies or FDI.

It became clear to Table 16 that the branding of the SER is all wrong with too much reliance and emphasis on the tourism industry and not enough focus on industry, education, manufacturing, access, infrastructure etc etc. We do very, very well with the indigenous Irish tourist but appallingly badly at attracting the International Tourist. And it is the same with trying to attract more businesses into the SER – we are doing ok but could be doing so much better.

I also had the opportunity to speak on behalf of Table 16 to share our views and findings with the wider audience in the room and this was done with my usual gusto, delight and hopefully positivity. In fact the facilitator in his final summary came back to reference Table 16 and what we said to the wider audience.

The challenge will now be to ensure that the circa 160 people in the room now go away from the “Innovation Cafe” and actually make a difference and go that extra mile to put the SER on the investment map, so to speak.

All of us at Table 16 know the next step in our journey is going to be the hardest as the main population areas across the SER need to work together as a region. And like it or not Waterford City has to be at the very heart of that region. That is not to say that the City should have a monopoly on the jobs and investment but rather the City must be the main economic driver if the SER is to see substantial investment over the next few years.

Real South East Regional teamwork is now required and old sporting boundaries do need to be put aside for the betterment of all the 500,000 who live and work across the SER of this Island. We should ALL be prepared to work together and at the right time come together to relax and enjoy each other’s company.

And remember “Never doubt that a small group of thoughtful and committed citizens can change the world. Indeed it is the only thing that ever has.”

There's rays of hope as City gets its place in the Sun!

My Grandpa always told me to very, very conscious of how you speak to people outside of your place of work and also championed the mantra that you must never judge a book by its cover.

These are two extremely important points to bear in mind if you own and run your own business as you must always remember that you are really never off duty and you are perpetually having to fly the flag for your own business. YOU are your business’s most important brand ambassador and therefore when you communicate with people face to face, on the mobile phone, by email, by letter or via social media remember that you will continually be judged in relation to your own business. And I will come back to this towards the end of this week’s article.

Waterford City retained its recent run of positive news stories this week when on Wednesday 25^th March Sun Life moved into their new premises, and these new premises were officially opened by Tánaiste and Minister for Social Protection Joan Burton, Mayor of Waterford Cllr James Tobin, Sun Life’s Senior Vice President for Client and Technology Services David Healy, and Sun Life’s General Manager Karen Burns. All these speakers spoke of the drive and determination to make the Waterford arm of Sun Life’s global network one of the jewels in the business’s portfolio crown.

Sun Life in Waterford employs circa 300 staff members and the expansion into new premises gives a potential to employ many, many more and VP David Healy spoke of the team ethic of Waterford’s employees and their hard work and dedication that has made the Waterford facility as important as any other of Sun Life’s worldwide locations. In fact Minister Joan Burton also highlighted the fact that on a recent visit to the Group’s HQ the Waterford operation was talked about at Board Room level as one of the business’s best brand ambassadors. It is hoped that in future years Sun Life will take on several new staff members and this new premises is ready and suitable for any future expansion.

The opening of Sun Life’s new premises was much more than just another IDA backed expansion of an existing global business in Ireland. This was really a local team effort on many fronts and a huge amount of credit must go to Sun Life’s senior staff members for making sure that where ever possible contractors for the new premises were sourced locally. This commitment to source locally shows how it can be done, shows how it should be done and perhaps many other organisations should take note and copy this model. We need to see more large orga

nisations make a commitment to source locally as we all know that this makes commercial, financial and social sense.

There were a number of senior contractors engaged in the Sun Life project and these included; CJ Falconer and Associates Architects, Nevin Construction and Fieldmaster (Office Design and Service). There were also a number of smaller local contractors who were involved in the supply and fit out of IT, audio visual and so on. In total over 100 local people were involved in the project and that is a significant number of wage packets being invested directly back into our local economy.

Sun Life could easily have championed “a company sourcing or tendering policy from HQ” to use one particular supplier for this project. But they did exactly the opposite and credit must be given to them for making a commitment to source as much as possible from local Waterford businesses. The challenge is now to get other multi-nationals, government departments, and local authorities etc to look closer to home when seeking to find new suppliers. If there is a commitment to copy the Sun Life model then everyone will benefit. After all what is the sense in seeing wages being spent in Dublin, Limerick or Galway? We need a holistic approach to sourcing and engaging with local companies but above all we need leadership to make that commitment to try “by hook or by crook” to use local companies and therefore engage with local employees.

In addition to good news from Sun Life on Thursday 26^th March the Waterford Mail launched its first every annual golf charity competition in Waterford Castle Hotel and Golf Club. A poignant moment for me to return to my first ever place of employment in Waterford City. The event will raise money for three local beneficiaries and I do hope that this event will be supported by local businesses as the causes do need the additional support that the money raised will bring.

Whilst at the launch I had the opportunity to meet with the new owner, Seamus Walsh (and his team), of Waterford Castle Hotel and Golf Club and I have to say that I would be extremely encouraged that we will finally see this iconic island realise some of its latent potential. I believe that the new owner will not only make a significant difference to the Castle but he will also be an integral part of a resurgent Waterford and I am sure that he will be an important voice who will champion the need to connect with the people of Waterford City and County and the wider region. We wish you the very best of luck in your new venture.

 

So the above ultimately brings me back to my opening paragraph. I spent last week meeting with some wonderful business people who were to a man and women consummate professionals and ultimate brand ambassadors for their own businesses. And yet my week ended on a sad and bitter note that can ultimately be attributed to poor customer service.

On Sunday 29^th March, having competed a gruelling 100 kilometre charity cycle for Mount Sion Secondary School in aid of new Astroturf pitches, in hurricane like conditions, with a number of fellow The Biscuit Club members, I was met by a business owner who told me “Not to park that piece of s***e (my bicycle)” next to his apparently expensive bike. Initially shocked by this verbal attack I obviously had to retort in my usual Scottish manner. But this “business ambassador”, and I use this phrase loosely, has now lost a customer and a potential significant customer, as I will ultimately upgrade my “piece of s***e” at some time possibly later this year, but unfortunately not with him.

In business you must at all times take care how you speak to people as you can never be sure just where your next customer might come from!

“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” Food for thought. 

Why we need €100 million to fix infrastructure in the region.

I was fortunate last week to be asked to speak on Newstalk’s morning breakfast radio show with Ivan Yates and Chris Donoghue. My wife, Oonagh, took a call late on Wednesday night and directed one of the programmes researchers to call me on my mobile. I took a subsequent call during one of our weekly 1848 Tricolour Celebration committee meetings having recognised the number as a one of Newstalk’s generic numbers and having noticed a couple of earlier missed calls.

I dutifully excused myself from the meeting to make a return call, in private, from the Granville Hotel. The Thursday morning’s Breakfast programme was dealing with the latest announcement, by Minister John Bruton TD, of further Government income being directed to bodies such as the IDA for further regional development – yet another report it would seem!

Having commented before on Newstalk Radio I was told that the programme wanted my observations on the announcement, the report and as an Entrepreneur and founding member of the Waterford Business Group I was asked to give an honest commentary. As with all these types of pre-interview research processes you really need to nail your colours to the mast so that the researcher is impressed with your dialogue, the tonality in your voice, your clarity of speech and your reasoned arguments, and if they are happy they will recommend you for a live interview.

My interview was duly scheduled for 07:45 on Thursday morning.

During the course of Wednesday evening a number of texts were exchanged altering the times of the live broadcast to around 09:00. As always I was trying to be accommodating, but to complicate matters the 1848 Tricolour Celebration committee had arranged a press briefing and press launch of the 2015 events programme at 08:30 on Thursday morning. All the local media were to be represented including support from the Mayor Tobin and Waterford Council. As PRO of the committee I was under a wee bit of pressure to make sure the launch was organised professionally and also ran smoothly.

But as I have always said “Pressure is for tyres and turbos!” So roll on Thursday morning.

I arrived at the Granville around 07:45 to meet with the Chair of the 1848 Committee, Ann Cusack. Some last minute printing for additional information to be included with the press packs and I was good to go for the press launch and the Newstalk interview scheduled for 09:00.

Our guests started to arrive for the 1848 Tricolour Celebration breakfast press launch; The Munster Express, the Waterford Today, the Waterford Mail, The News and Star, WLR FM, The Independent, Mayor Tobin, Waterford Council and so on. Everything was running smoothly and on time.

Phone call from Newstalk at 08:13 – live interview will now not to go ahead. Relax. This would give me more time for the press launch.

Phone call from Newstalk at 08:44 – interview back on and scheduled for 09:30. Radio head back on.

This new live interview time would give me just enough time to arrange the necessary press pictures for all the media, a few WLR FM radio interviews and then give me time to slip away, find a spot where the mobile signal was excellent and more importantly find a quiet spot just in case I had to raise my voice.

I took my last call from Newstalk at 09:30 from the sound engineer. Two or three sound checks later and I was good to go.

I never like to over prepare for live radio interviews, but I do try to map out what I want to say in my head and I know the key points I wish to reinforce. I also try to pre-empt the questions I am likely to be asked. And having been on before with Ivan Yates I knew that he would ask one relevant question at the start and then ask me one or two other questions that would perhaps be slightly controversial, just to see if I would bite back. But above all I try to make sure that I can do an interview in “one-take!”

The whole interview took just 7 or 8 minutes.

I that time I was asked just three questions and having mapped out my responses in my mind I was very happy with what I said.

The jist of what I said was that for regional policies to work in Waterford we simple need €100,000,000 to spend on the infrastructure so sadly lacking in Waterford and the South East. We need the airport runway finished but not on a shoe-string, we need the extension to be built in such a way that it future proofs the airport for generations to come. We need the north wharf developed and the necessary infrastructure built so that his part of the City can become a silk purse and not the pigs ear we currently have to look at today. We need to deliver University status for WIT and this promise was in the Programme for Government (another report I have propping up my desk), but will almost certainly not be delivered in this Governments lifespan.

These three projects alone will finally put Waterford on the map in terms of IDA investors and will make the City, County and South East a better option for future investment consideration.

As a side it has always staggered me that as Ireland’s fifth City Waterford does not have University status. A tag that is universally known to stand for investment in research and development, and a tag that says to everyone that our City is one of the best in the World. It is such a shame that the youth of Waterford and the South East have to leave (as my daughter Saoirse will have to do) if they choose to go onto third level University education.

Once upon a time Waterford City was earmarked as one of Ireland’s gateway Cities. This was supposed to give Waterford a chance of additional investment, better third level attainment and so much more. That tag is now a dim distant memory and I fear that yet another half-hearted effort to develop this region is on the cards.

I believe that the solution to regional development is very simply. Give the money to people and businesses in Waterford that will actually spend the money on the right projects that will directly benefit the region.

Do we need to create a Waterford Development Agency? Perhaps we do. But in the meantime deliver €100,000,000 to Waterford and let the Waterford People make our City the economic hub of the South East – simples!

ENDS