On a sporting day of green Waterford City is turned orange!

Start line - George's Street.

I was fortunate to be asked to Chair the South Eastern Cancer Foundation Solas Centre's main charity fundraiser in 2015, namely the "South East Run and Walk for Life". As a fundraising event it is of huge significance to the Solas Centre so how could I refuse the request. Being involved has literally blown my socks off in terms of how important the Solas Centre is to so many lives right across the South East. 

In light for this my blog this week is the actual final press release I wrote covering the "Run and Walk for Life 2015". I am sure that readers will get a flavour of the event and how we plan to make the occasion even bigger in 2016. 

On Sunday 11^th October over 2,000 people ran, jogged, walked and crawled their way around the Solas Centre Run and Walk for Life courses. It was a day of great joy and huge positivity as thousands of people took on the challenge of the 10-mile running route or the 5-mile walking route.

All participants set off from Gladstone Street at 12:30 on the dot and proceeded down The Quay, up The Mall and then spilt, with walkers heading up John’s Hill and runners heading out towards the ring road, before turning back towards the City at the Ballindud roundabout. Both the runners and walkers passed the Solas Centre at the Williamstown roundabout before once again splitting and then converging once more to travel down the Dunmore Road and finally into the People’s Park and across the finish line. Once medals were handed out, every single finishing participant and their supporters enjoyed the Fun for Life, which continued late into the afternoon.

On such a big sporting day when the whole country had literally gone green, with the Rugby World Cup and Euro 2016, Waterford City was a sea of orange as far as the eye could see.

Commenting on the successful day was Michael Garland, Chair of the Solas Centre Run and Walk for Life, “On behalf of the organising committee we would like to thank ALL the participants, our sponsors, volunteers and everyone who gave up their time to help with the event.

Team Pete.

To see so many taking part was honestly just joyous and we knew at the end of Saturday night’s registration that the numbers were going to be very good. In fact we have exceeded our target of 2,015 participants and that is testament to ALL involved and verification that the Solas Centre holds a very special place in so many people’s hearts.

The introduction of the 5-mile walk has opened up a whole new group of participants and we will start planning the 2016 event in the next few weeks once we have had time to take on board all the feedback. We know that to bring the event to another level in 2016 we have to look at some aspects of combining runners and walkers and we will do this in preparation for next year’s event.

Once again we would like to thank ALL those who took part and ALL those who helped with the event. We look forward to seeing you ALL in 2016.”

As Chair of the Solas Centre Dr Brian Creedon is responsible for operating and running the Solas Centre, “As Chair of the Solas Centre I have to thank all involved from the Committee to the runners and walkers. We set a very ambitious target, in terms of numbers, and I am thrilled that we reached and exceeded that target.

Team Dog!

From the moment Mayor John Cummins officially started the event to the moment the very last walkers completed the course it was one of the most rewarding 4 hours I have so far experienced in all my previous Run for Life events. 2015 will be remembered as the event that literally put the Run and Walk for Life back on the map.

With such a large event we could not organise it without the support of our many sponsors and event partners. The main sponsors in 2015 were of course Datapac and Beat 102-103 and the likes of Waterford Council, Garda and other volunteer organisation rolled in behind the event. There are far too many to mention and we will in due course acknowledge everyone with an open “Thank you” night in the Solas Centre.

Once again we would like to thank all the 2,000 participants and we look forward to welcoming you all back in 2016.”

How ithers see us!

Chocolate Mannequin Pis - what bit would you bite first?

Like it or not we do so many things in our day to day lives through our eyes.

We pick our partners on their looks. The first thing that attracts us to the opposite sex is the look of said possible suitor. All other traits such as personality, sense of humour etc come later. If we like what we are looking at then the chances are we will pursue, chase and ultimately get together. And when you look at the animal kingdom that is why so much effort is made in courtship that so often involves colour, dance, display etc as it is the eyes that do most of the initial work.

Trying too hard?

We choose holidays based on the pictures in brochures or based on pictures we have researched on the internet. I have no doubt that many readers now use the internet to actually look at, in real-time, holiday destinations. We also look at pictures posted by other holiday makers on discussion pages and holiday review sites.

Our food tastes so much better if we like the look of what we are about to eat. That is why so many top chefs spend so much time picking the right ingredients that not only tastes good but will look good on your plate. You only have to look at the plethora of TV chef programmes and look at the time spent on arranging the produce on the plate prior to serving. In fact we have now gone one stage further and we are seeing dishes being served on slate beds, wooden boards and all manner of items that are not our traditional china plate. Going to such great lengths on the presentation are ways to enhance our experiences and to make sure that we come back time and time again.

Should our City be treated any differently? I would argue No!

It has worried me and many others for quite some time now that the entrances to our wonderful City have been a very poor reflection on what our City has to offer. But like it or not the entrances to the City are in many ways our shop window to the City. And like a retail outlet that shop window must be dressed properly and appropriately to give people the right first impression of what type of City they are entering, what the City might have to offer and will the City come up to their expectations!

As it stands I do not believe that we have it right.

If you are driving from Dublin, and assuming that you do not get mixed up with the poor signage and redirected across the toll bridge, then you are presented with a quite foreboding drive down to the train station. The vista is not welcoming and in fact rather industrial. That concrete wall creates a claustrophobic impression and it is somewhere you feel that you must drive passed quickly. This wall is ripe for inclusion as part of the Waterford Walls project and should be a key focus for 2016. Likewise coming in from the Wexford side is also rather industrial and depressing.

But your spirits could be lifted when you see the bridge. But alas this is not festooned with flags, it is not adorned with wonderful floral displays, it is not lit correctly and so on. You do not have to look too far to see just how impressive a well dressed bridge looks - New Ross for example.

Then coming down through the Dunmore Road is like navigating a Himalayan mountain pass. All sorts of different patchwork surfaces, full of big lumps and large bumps and it is never ending.

No matter what spin you put on it we have NOT dressed our shop window correctly and I often wonder just how others see us.

“O wad some Pow'r the giftie gie us, To see oursels as ithers see us!” Robert Burns.

More sporting success please!

We must inspire a culture in Waterford that is not afraid or frightened to celebrate success. The recent positivity around our GAA successes, in both the male and female disciplines, has allowed the City and County, albeit far too fleetingly, moments of being “the best of the best”. These successes must be cherished and built upon in futures years to ensure that this becomes a regular annual celebration. Our GAA prowess appears, to this non GAA person, to be on an upward curve and those leading this charge must be applauded, helped and supported.

Having lived in Waterford City for nearly fifteen years I have been excited by many sporting “nearlys” and the margin between success and failure in sport, as in business, is a very, very fine line. Waterford’s sporting teams across all manner of disciplines have on so many occasions almost got there just to be thwarted at the very last minute. But there is always an annual drive and enthusiasm at the start of every season and if that collective will could be harnessed and transferred to the field of play then we would be at the pinnacle of all our City and County sports. Waterford generates passionate supporters and this must be utilised in terms of other aspects of our City and County. If we can literally bring the rafters down shouting for GAA or soccer or rugby then we should be doing likewise for our other City and County assets – yet we seem to remain strangely silent about these!

As a prime example of how leaders in our local sports have a positive affect on not only our own mindset but the mindset of whole communities you do not have to look very far.

Kilkenny Castle

Kilkenny is a prime example of a town that almost certainly, on an annual basis, will celebrate some sort of sporting success. And this sporting celebration filters down through the people of Kilkenny to such an extent that they are not afraid to rejoice, exult and take pride in their own town and the environs of a whole County. Ask someone in Kilkenny how business is going and they will tell you it is going great. Ask someone in Kilkenny about the castle and they will boast about it as if it is the only example in the whole of Ireland. Ask a Kilkenny person about the nightlife, shopping, restaurants etc and you will undoubtedly get the same positive upbeat answer. The people of Kilkenny are, in part, lead by their sports and the senior personalities associated with their sports and they celebrate everything else with just as much gusto, passion and eagerness. And this mentality is infectious and contagious as every visitor to Kilkenny leaves with the same positive impression. It really is a win win for all concerned.

As our GAA success story continues to gather pace we also need to see our soccer team return to winning ways for the benefit of the City and County. In fact if all our sporting sectors can be part of a metaphorical rising tide then this can only benefit everyone. Just imagine future years where we can watch our GAA teams winning at the highest levels, our soccer team on top of the Premier League, our rugby teams back playing senior rugby and so on. To be absolutely blunt our sporting success has to be seen as part of the City’s future and we all must make an effort to support our teams as and when we can. The benefits of sporting success to a local economy cannot be underestimated and the higher the standard the higher the economic spend and the more positive the impact this has on a localised economy. You really do not have to be Adam Smith to realise that if Waterford sporting prowess exponentially grew over the next few years we would all see the economic benefits.

As a City and County looking towards a brighter future we do need to see more positivity from every single inhabitant who lives, works and plays here.

On a daily basis I go out of my way to meet and speak to as many visitors as I can and they are easily identified as they are more often carrying map, or they look lost having inadvertently wandered out of the Viking Triangle, and I would say that 95% of the feedback about the City is extremely positive. I would go further to say that many “love” the idiosyncratic way our medieval architecture leads you through and around our City Centre. Though I do often wonder just how many of us are prepared to do the same. We all know from our own holiday experiences that a friendly welcoming face goes a long way to helping you enjoy and remember a place with fond memories. And really Waterford should be no different.

We have a City that is ideal for walking and discovering and perhaps this needs to be the focus in terms of our future development. Let us use the very assets that make the City what it is today instead of trying to “impose” modern solutions on a Medieval footprint. With the immanent start date for the City Centre Renewal just around the corner I would hope that the circa 70 plus submissions lodged with the Council will be taken into account. And it will be very interesting to see if all the work and effort that went into the engagement with members of the public actually results in positive changes to the overall plan.

Success and the emotion it brings!

I am a great believer that in order to progress in business you must surround yourself with positively minded people. Negative people do not drive businesses forward and, in fact, negative people who hold senior positions within a company or organisation often asphyxiate and smother potential “superstars” from, shall we say, the “lower ranks”. This model can be seen across many organisations including those involved in sport and the trick is spotting this early and then being brave enough to make the right changes.

Maybe we have to see changes from within that will encourage positivity and allow us to free up our lungs to breathe more easily and so in the future we too can shout from the terraces of Croke Park or the Aviva Stadium and be singing the songs of victory.

Finally, well done to our Ladies, just don’t leave it another 17 years to repeat the success – please!

Imagine All The People.

As businesses edge ever closer to the last quarter of the 2015 financial year many will start reviewing the year just past and start to scrutinise whether or not it has come up to the meticulous financial planning that took place some nine or even ten months or so ago. As each of Waterford’s many City Centre businesses give due consideration as to whether 2015 has been a good, bad or just an average year we must bear in mind that there as some circa 1500 people employed across our City Centre and as such our City Centre is one of our largest “employers” and the success or failure of our City Centre will impact on everyone who lives, works and plays in Waterford.

There can be no doubt that increasing footfall in the last quarter of the year will be welcome, but I fear that it will not be enough for a number of businesses who are once again literally hanging on by their fingertips – it seems that this is becoming a rather worrying annual trend!

We need to address a more constructive and creative way of increasing the footfall right across the entire City Centre and we need to ensure that our City Centre becomes a destination that attracts and encourages a higher spend from right across the wider South East region and further afield.

At present we can see continued pressure on our City Centre businesses and there is repeated increased pressure on these businesses in terms of paying the “day to day” associated business costs. In fact there are many business owners now having to resort to paying for business bills and expenses on their own personal credit cards just to survive from one month to the next. Yet this message of hardship does not seem to be being addressed and there are many people that quite wrongly assume that if you are in business today in Waterford you are making a fortune! How wrong can you be!

Let us not be in any doubt that Waterford is on the third or last tier of Ireland’s economic recovery and we lag so far behind the likes Dublin, Cork, Limerick and Galway that it will take significant investment and help to get us near to any sort of meaningful recovery, let alone on par with these other Cities that are now so far ahead of Waterford that we may never catch up. By the very nature of this lopsided, central belt, recovery the South East and North West will need considerable economic incentives that far exceed what we are currently receiving at the moment.

Our City Centre employers must have an opportunity to compete and this in turn will create employment and this in turn will generate greater spend and this in turn will increase footfall – it really is a case of ever increasing circles. But alas there are those who cannot see these opportunities and rather than use carrots to get our localised economy moving, once again we are being beaten with not one stick but several sticks all at once.

So just how do we increase the footfall through our City Centre and that is the €64,000,000 question?

Our festivals certainly bring additional footfall to the City but they do not necessarily bring increased spend for our hard hit commercial rate payers. The many festivals that we can now call annual events do continue to be reasonably successful but as with all events they have a lifespan and there are pluses and minuses to holding and staging such large annual events.

Unless these are staged as part of an overall “festival plan”, that avoids “clustering” of events, then there will be a diminishing return on our investment. In addition due to the fact that we continue to see falling or stagnant footfall to the City “clustering” our festival automatically equates to lessening the economic benefit for the commercial rate paying businesses in our City.

If we are to become a “festival capital” capable of rivalling the likes of Galway City then we must try harder to get it right, and perhaps more importantly we must work harder to get a greater “buy-in” from the very businesses that are paying their part through annual commercial rates contributions. At present many of these businesses see and perceive no or very little financial return and therefore we will continue to see issues around “buy-in”. Perhaps the messaging is all wrong and just maybe certain stakeholders are just expecting businesses to “buy-in” without examining the messaging they are delivering. Or at the very least they are wrongly “assuming” they have got the messaging right when in fact the only people on the same page are those closest to them and not the wider City stakeholders.

In a past life I organised trade exhibitions all around the UK and to keep these exhibitions fresh and relevant we had to introduce new exhibitors every year, we had to develop the exhibition every year and we had to be very creative with the messaging every year. If we got all that right we would continue to see annual increases in visitor numbers and increased visitor numbers meant more income for the exhibitors and this in turn gave the exhibition longevity. Get it wrong and an exhibition would very quickly become extinct. As I see it attracting people to our City Centre is much like attract people to those exhibitions I once relied on to make a living. In the exhibition industry we needed to have lots of carrots and there was not a stick to be seen anywhere.

One of the other recurrent issues with driving footfall up in the City Centre is of course the perceived cost of car parking. As a City we can now see mounting pressure attracting people from residential areas such as the Dunmore Road into the City Centre. The now huge variety of new shops and free car parking available in and around Ardkeen means there is less of an incentive for people to travel those extra few kilometres to the City Centre.

Drive past this area of the City and you will see many, many cars parked and many people shopping. And with the imminent proposed start to the excellent GIY project there will be literally many more attractive carrots in this area that will prevent even more people coming into the City Centre.

So it seems that unless we come up with a holistic approach to ensuring the renaissance of the City Centre we will continue to see it struggle and we will continue to see footfall remaining stagnant or falling. We really must come up with creative solutions that communicate the unique selling points of our City Centre and we need to give our City Centre businesses a much needed helping hand.

Let us stop looking for radical consultant lead answers when every man and his dog knows what is needed. We seem to be trying all manner of complicated solutions and yet the answers may well be right under our noses.

Jobs, jobs, jobs......but really how many?

You just knew that there was a jobs announcement on the way when FOUR Ministers turned up in Waterford City at the start of last week. Like London Buses you wait forever for one to arrive and then four arrive all at once, and before you know it they are off again tearing away at breakneck speed. However, as RTE were covering this jobs announcement it was going to be a very safe bet that some of our senior people from Dáil Éireann would turn up. But I have rarely seen such a large number of Ministers descend on our City so there MUST have been good news in the offing.

The jobs announcements last week are most welcome for Waterford City, Waterford County and of course the greater wider SE region. With Eishtec expanding into Clonmel they must now be one of the largest employers in the region, if not Ireland, with circa 1300 employees. And to think that this company literally rose out of the ashes of Talk Talk a number of years ago. With centres in Waterford, Wexford, Craigavon and now Clonmel this business is on an upward curve.

I still vividly recall the announcement that Talk Talk was to close in Waterford City. This after all was a very profitable company and a company competing very favourably in what is a very demanding and tough market sector. The Talk Talk closure affected the whole SE region and I remember after the closure collating stats to aid sourcing training grants and I was amazed by the numbers of people this company employed right across the region. This was a prime example at how a Waterford City based company created employment throughout the whole SE region.

In addition to the Eishtec news we heard of jobs being created by Bluefin, a company created from Red Hat, which was formally known as Feed Henry. A success story from TSSG, and there have in fact been many recent success stories from this operation and I have no doubt that there will be many more. The TSSG and ArcLabs resource in the WIT Carriganore Campus are literally beavering away creating ideas and future employment. It is a facility that should be more loudly promoted and championed for Waterford City.

As you can read I am extremely positive about any new jobs announcement for Waterford and the wider SE region, though I often do believe that there should be more emphasis put on the actual jobs created and not the projected jobs that might be created. We live in the present and it is present jobs that Waterford and the region require and future jobs are encouraging but far too often the larger number is always produced simply, I feel, to make the announcements “beefier”. After all every single business could project a future employee statistics but just how many of these claims are actually attainable or measured for that matter?

I assume that we are “sold” the value of the IDA’s investment based on these projected figures and I also assume that “grant aid” is based on said larger figure. Though due to the sensitive nature of IDA client discussion we will never really know what grant aid companies actually get or receive. There is no individual breakdown outside of the IDA so it is impossible to find out or estimate. It would be interesting for bodies such as the IDA to release a comparison showing whether or not these projected figures are actually attained or bettered, then we would know if we were getting value for our tax payers Euro. We know that to attract FDI here the IDA have to work very hard and they, I assume, have to be very creative with their grant funding and each FDI get a bespoke grant package that suits their own business model.

The creation of jobs is to be welcomed at all levels but more importantly for Waterford and the SE we need to realise jobs that create enough disposable income so as to have a positive effect on our localised economy. At the present moment in time the SE has one of the lowest disposable incomes in Ireland and that is not good for our economy no matter what spin you place on this argument. The very low disposable income is reflected on websites such as the Pobal Deprivation Index that clearly show Waterford and the SE need jobs that reflect higher wages and therefore higher disposable income spend.  

It is quite simple. If you have €50 of disposable income available a week you can only spend €50 of your disposable income. However, if we all had €500 of disposable income available every week then we would have a burgeoning local economy and our “colour” on the Deprivation Index would be greatly different.

We are lead to believe that the current Government are the party of Small Business and yet I see on a day to day basis very little evidence of this on the ground here in Waterford. For SME’s there are no IDA grants, very little if any EI grants and other grants are difficult to access if your business does not fit a very tight and defined selection criteria. This has to change to allow SME’s to survive and ultimately employ more people, and more importantly employ more people and give them a higher disposable income to spend locally.

To date if you are an SME in Waterford, and the majority of businesses in Ireland are classed as SME’s, there is very little support for you in terms of accessing grant aid or business funding. Yet we see hundreds of millions invested into FDI’s, which is good, but is this at the detriment to others. Surely, we must see a balanced and regional solution to grant aid and ultimately investing in our City’s future. This is not happening and if we are to return “a party of business” to Dáil Éireann at the next election then we must start to hear and read about how they are going to secure SME’s investment funding for our City, County and the greater SE region.

Do we see this Government making it less expensive to run and operate a business? No! Do we see this Government pressing local authorities to significantly reduce Commercial Rates? No! Do we see this Government creating regional solutions that will help Waterford compete with other population centres? No! And yet come to Ireland as a multi-national and we will open our doors to you and give you grants, we will give you money and so on. Really the see-saw of support investment has to be balance and balanced in favour of small business.

Waterford of all the cities in Ireland needs immediate financial help, assistance and with an election on the way you might just see more and more bus loads Ministers coming down the M9/N9 to champion their case for election to the next Government.

Be wise in what you ask them and be even wiser in deciphering what they promise. Will we ever learn from history – well time will tell.

My wee girl goes off to university....what the UL?

I, like many other parents in the last week, have been literally packing a child off to a third level institution. For me, as a first time parent to this process, I have found the whole experience both exciting and a wee bit apprehensive, if the truth be told. After all we do not know if the course or the institution will suit our children and all we can really hope for is that we have made the right decision and the right choices.

My daughter’s first course choice has taken her to the University of Limerick. A university that in 2015 won The Irish Times “Best University” award and as there are only a handful of universities in Ireland I can only assume that this award is shared on a rotational basis.

Having achieved and surpassed the entry qualification points we attended the “induction” or “orientation” day at UL on Tuesday 1^st September. The well travelled road to Limerick is a shocker and a poor reflection on a major trunk route between two of Ireland’s Cities. Two hours after setting off from Waterford we arrived at the stunning UL campus. Thanks to an American philanthropist this has to be one of the most impressive campuses in Ireland. All still relatively new and shinny, with lots of open space, sports facilities to rival any university, and the added bonus of being able to watch the odd Munster player training!

As I was to spend the whole day at UL I took the time to walk, explore and view every corner of the campus. The first thing that struck me was that it was so inspirational to see so many fresh faced young adults starting their next educational journey. There were literally thousands of students orienteering themselves on this day.

I also started totting up the positive economic impact of a university city and from the accommodation figures alone I worked out that around €1.8 million was being spent on the accommodation in my daughters block. This did not take into account any cost of living expenses, travel, entertainment etc etc. The UL campus is plainly generating tens of millions for the university and the local economy and Waterford is missing out on this much need annual cash injection.

For those lucky enough to be able to go on to third level education, getting to university is a very big deal and something that both student and family should be very proud of. I know that it was a day I will be very proud of and yet in the back of my mind I was annoyed that my daughter did not have the chance or the opportunity to go to a university in Waterford City! I have after all been in Waterford City for nearly fifteen years and I had hoped that this issue would have been resolved by now.

Is it not ironic that the City that is promoted as “Ireland’s Oldest” still does NOT have a university of its own?

What have we been doing for the last 1100 years!

The more the day went on the more I had time to reflect on why Waterford City has not yet been designated a University City and why my daughter and so many others like her, have had to figuratively emigrate from their place of residence to attend a university. I feel that it is a shocking indictment that so many are forced to leave and yet we do not hear enough about this annual exodus from our City and County by our own young and talented people. Once gone many will never come back and yes there are economics at play as to where or not they come back but at the very least we need to create a society where they have a choice.

Since returning from the orientation day I have meet so many other parents who feel exactly the same way and I am aware that this ongoing issue has been around now for decades and not just a few years.

Surely, we have to get this issue sorted once and for all.

I am in the camp that says a university in Waterford City would be good for the City, the County and the south east region.

There can be absolutely NO doubt that a University City is perceived to be a much better place to live, invest and educate. And if the existing education institution is worth its salt then moving from a college or a tech or an institute of technology to university status will be a good thing and will be something we could all be proud of. What we do not want is a fudged solution and I fear that is what may well materialise unless we once and for all get our collective act together. It still seems that those people who will ultimately have the final say are working with the “wrong types of bricks” – see last week column and blog!

Yes, our WIT is an excellent technological institution but surely we will ALL be better off as a University City. I do hear people championing and defending institutes of technology and giving shining examples such MIT (in the USA). But let us face facts we are not the US and we will never be the US, so we will never see another MIT outside of MIT.

This ongoing saga has seen many boards of management come and go at WIT and we must hope that the current board will deliver for Waterford when others have not, and that the current board will learn the lessons from previous boards when we were lead to believe that “This was the way to go” then all of a sudden “No, we need to turn full circle and this is now the way to” and so on.

The bottom line is that the clock is very much tricking and the longer we leave this issue the further down the road the ultimate goal will be. My own son is now in third year of secondary school and I fear that he too will have to emigrate to attend a university.

The current government promised a university for Waterford in the current “Programme for Government” and I may be wrong but to deliver on that promise between now and a General Election in April of 2016 seems to be fantasy politics.

Too many generations are missing out, our economy is missing out, and our City is missing out. Surely, this is not rocket science!

Are we using the wrong type of bricks to get the City back on track?

Are we using the wrong type of bricks to get the City back on track?

And to try to explain what I mean I will revert back to my childhood and when we were all “wee bairns” we all played with Lego Bricks, Stickle Bricks, Duplo Bricks and probably Meccano (advanced types of bricks if you like). But what we never did was try to play with them all together or try to create a design that incorporated aspects of multiple differing bricks, as it simply did not work. No matter how hard you tried the Lego was not compatible with the Duplo or the Stickle Bricks and absolutely nothing was compatible with Meccano!

As a child our worlds were completely consumed by one type of building material that suited one specific age group until we were old enough to eagerly move onto something else that suited a completely new older age group.

My own building path went as follows; Stickle Bricks, Lego, Meccano and then Airfix, and I would hazard a bet that many reading this article followed the exact same path – age permitting of course.

This was of course a deliberate ploy by each manufacturer and I am sure that they all agreed in the confines of cosy “Golden-Circles-Boardrooms” that each would target a specific market sector and by ensuring that each construction set was non-compatible with another in the market they could ALL have some market share and of course each would then have a chance to build brand loyalty. What ultimately happened with each of these toys is that you were either a Lego boy or a Meccano boy or Airfix boy and so on. We see this now replicated in the twenty first century but with phone brands – it is either Apple, Samsung, HTC, Nokia, Blackberry and so on.

What has made many toy manufacturers and today’s modern phone suppliers so successful is that they have literally moved heaven and earth to make you the consumer brand loyal. They have ensured that you have made an informed choice to support one particular manufacturer as you have become accustomed to that brands; quality, feel, technology, design, the tactile nature of the product, the way the product make you feel and so on. By sticking to one winning formula that is ever evolving and ever improving, albeit in small increments, they have ensured that you will stick purchasing what you know because you know “It does exactly what is says in the tin.”

So what of brand Waterford and the future development of the City and its City Centre?

There has been much talk and debate in recent weeks around the future Urban Renewal Plans, the North Quays, the Michael Street Shopping Development, the Apple Market Development and of course much debate around the developed Viking Triangle area and access in and out of this area of prime real estate or our most expensive bus park, as some are now calling the area (and with some justification too).

But in terms of moving the City forward I often feel and so do many others that there appears to be very little joined up thinking when it comes to actually developing the City. Or in other words some are Lego users, some are Stickle Brick champions and some are Meccano aficionados.

On the surface we have many, many great and potentially future changing ideas but I and many others do feel that getting them ALL to work together in harmony for the betterment of Waterford citizens will be a monumental task, an impossible task even. One does get the feeling that all the plans we read and hear about are somehow being drafted and discussed in isolated underground bunkers where no other opinion matters for fear of upsetting someone, and as a result we do not get the much needed robust debate and we do not get people willing to put a hand, never mind their head, above the parapet. It is almost as if there is a collective fear around getting involved or perhaps there is a fear that decisions have already been made and no matter what lobbying or interaction takes place the only opinion that matters is the one that comes out of the underground bunker!

I admit that there is concern and apathy from many businesses that despite the circa €33,000,000 paid in commercial rates they will never really be listened to and the citizens of Waterford at times simply feel “What is the point!”

We have yet to build any brand loyalty towards the City and we are ALL confused as we see too many different messages and this ultimately will create confusion, bewilderment, apathy, indifference and so on. The City must start delivering projects in real-time and delivering these in a proper logical order.

So, let us deliver and build the Michael Street shopping centre, then deliver a North Quay development and if we see hundreds of thousands of extra tourists and visitors spending money in the City as a results of these two developments, then have a look at the traffic flow and roads.

But whatever we do we must ALL be using the same type of bricks otherwise nothing will get done.

ENDS